Bob is the founder and CEO of Pendella Technologies. Pendella’s embedded, white-label individual life and disability insurance solution empowers distributors and carriers to easily offer affordable life and disability insurance options to their customers. The technology automates the underwriting process through the power of artificial intelligence and big data, creating a seamless and highly intuitive policy-buying experience where consumers can buy a policy completely online in minutes without a medical exam. Bob is a successful entrepreneur and recognized insurance benefits expert. Early in Bob’s career, he established himself as an innovator. As a co-founder of Choice Plus of New England, he pioneered the development of level-funded health plans. Bob successfully exited that company in 2006 when it was acquired by Medical Claims Service. After the exit, Bob stayed active in the field by consulting the industry on health plan designs and funding.During that same period, Bob was a national leader in consumer-driven health plans. As a co-founder of Choice Strategies, he launched the nation’s first debit card-based HRA. Then, the company developed the ability to integrate the employer-provided HRA with the employee’s HSA and FSA. Today, these technologies and personal care accounts are a staple in nearly every employer-sponsored benefit plan in the US. Bob successfully exited that company in 2012 when it was acquired by WageWorks (now a part of HealthEquity). After the exit, Bob stayed active in the field by consulting InsurTechs, health plans, and employers on the further development of the technology that would bring these plans to the masses.Over the last 10 years, Bob has founded, invested, advised, and operated innovative companies in the benefit & insurance industry. Maxwell Health: an online benefits administration platform acquired by Sun Life in 2018. Connected Benefits: an online insurance agency acquired by GoHealth in 2016. Limelight Health: a group underwriting platform acquired by Fineos in 2020. GoCo: an online platform for HR, benefits, and payroll. Ideon (formerly Vericred): an innovative data services platform powering digital quote-to-card experiences in health insurance and benefits.
Listed skills include Health Insurance, Employee Benefits, Insurance, Healthcare, and 14 others.