Built and led team responsible for identifying, nurturing, and onboarding new buying partners to the business, managing all aspects of inbound and outbound lead generation.Delivered hundreds of new buying partners FY23, resulting in new partner revenue across Home AV, Professional/Commercial AV, and Security integrator verticals.Established a Partner Activation team to bridge gaps between Operations and Sales teams, identifying and reengaging hundreds of accounts stuck in the marketing funnel; used outbound calls, email campaigns, social media, and direct mail to drive first purchase, delivering $300K in unexpected revenue.

Led revenue generation and marketing operations initiatives, overseeing organic and paid digital marketing, inbound and outbound sales campaigns, trade event strategy and funnel conversion optimization.Achieved 2.9% web visitor to MQL conversion rate in 2022 through website A/B testing, launching chat bots, gated content leads, PPC and social ads. Added nearly $5M in contract value to pipeline by consistently maintaining MQL to SQL conversion rate between 28 and 35%Managed an annual marketing budget of $550K, organizing and delivering 36 lead-generating trade events annually. Delivered a 127% ROI on events, including a 700% return from upsell revenue at the annual virtual users conference.

Oversaw marketing operations and analysis; drove team efficiency and communication flows; implemented department project management system. Streamlined review and approvals process, increasing accountability and delivering more content on deadline.Interfaced with Product organization to manage marketing of weekly product releases. Organized and prioritized content, deadlines for product launch deliverables, including channel communications, sales enablement, consumer media, and operations.Managed B2B Events team, ensuring annual events budget demonstrated returns while achieving maximum attendee satisfaction and revenue growth. Managed content strategy and session execution for two largest annual corporate conferences.

Launched sales enablement platform for service provider partners, with 200+ sales assets, videos, marketing materials and dynamic demonstrations for field selling, directly contributing to partner success and revenue growth in key product areas.Implemented, managed program to enhance online reputation for strategic service provider partners to improve searchability and drive leads. Achieved 87,000 new customer reviews in 1 year, increased average star rating from 3.4/5 to 4.6/5

Executed education and awareness campaigns to service provider base through B2B content creation, email and call campaigns, presentations, webinars and in-person trainings; enrolled 500+ partners in one program reaching nearly 1 million customers.Account managed five high-volume clients; developed upsell strategy to increase customer device attachment, RMR and lower account attrition. Achieved 15% increase in device attachments YOY.Supported sales teams in 6 territories, representing over 5,000 service provider partners, to increase partner engagement with Alarm.com Growth & Productivity Services, directly contributing to partners’ account creation and RMR growth.

Led media relations team at Griffin, a marketing communications/PR agency specializing in the building/construction industry, by executing trade and consumer media campaigns for firm accounts.Pitched, drafted feature stories, including bylined articles; delivered more than 40 feature story placements for a single client.Developed and implemented qualitative measurement index (Griffin QMI) for all clients – an earned media results measurement system that quantified the quality of earned media placements; presented as ROI to client executives.Led a business development team as marketing communications strategist; won 80 percent of RFPs for agency of record.