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Marketing Executive: Turning vision into action through operational excellenceRobert G. Cruz is an accomplished marketing professional known for his strong project management skills and a proven track record of successfully leading company-wide initiatives. With extensive experience across both for-profit giants like VMware and HP and impactful nonprofits like United Way Bay Area and the Leukemia & Lymphoma Society (Team In Training), Robert has spearheaded digital marketing, website development, and marketing operation implementation projects. His ability to work seamlessly with cross-functional teams, executives, and vendors consistently delivers results that align with strategic objectives and drive measurable success.Skills: Project Management, Digital Marketing, Marketing Operations, Marketing SasS Implementation, Marketing Strategy, user funnel journey, Visual Website Analytics Dashboards, Website Relaunches, SEO, Event Management, and omnichannel marketing, including direct mail, and Business Process Improvement.AwardsUnited Way Worldwide Digital Services Organization Group – Email VIPUnited Way Bay Area – CEO AwardAmerican Advertising Federation ADDY Award Winner - Integrated CampaignHewlett Packard (HP): outstanding performance. & productivityAssociationsDigital Marketing Institute - Member (DMI)
Freelance
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FreelanceSan Jose, Ca, Us
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Independent Marketing ConsultantFreelance Aug 2024 - Present
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Director, Marketing Partnerships & Special InitiativesUnited Way Bay Area May 2022 - Jul 2024San Francisco, Ca, Us -
Director, Salesforce Philanthropy Cloud ImplementationUnited Way Bay Area Feb 2019 - Apr 2022San Francisco, Ca, Us
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Marketing Director (Digital & Operations)United Way Bay Area Nov 2017 - Feb 2019San Francisco, Ca, Us
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Director Strategic MarketingUnited Way Bay Area Jul 2016 - Oct 2017San Francisco, Ca, Us- Key team member to during company merger to integrate digital marketing strategy - Led cross-functional teams to achieve a successful website re-launch that upgraded the look and feel to the new corporate branding standards
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Digital Marketing DirectorUnited Way Silicon Valley Nov 2015 - Jun 2016San Jose, Ca, Us- Led cross-functional teams to achieve a successful website re-launch that upgraded the look and feel to the new corporate branding standards. -
Digital Marketing ManagerUnited Way Silicon Valley Apr 2013 - Oct 2015San Jose, Ca, Us- Led cross-functional teams to achieve successful website re-launch that upgraded the look and feel to align with the new corporate branding standards and added key features: social sharing, blog functionality and mobile version. AWARD- Key team member of the “I am the I” American Advertising Federation ADDY Award Winner - Integrated Campaign
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Digital Engagement SpecialistUnited Way Silicon Valley Nov 2010 - Apr 2013San Jose, Ca, Us
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Marketing ConsultantIndependent Apr 2010 - Oct 2010- Developed the marketing project plan to launch new company in the San Francisco Bay Area. This plan resulted in successful events that surpassed attendance goals by 100%
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Marketing Operations Project Manager - Marketing Services, Global Marketing OperationsVmware Apr 2009 - Dec 2009Palo Alto, Ca, Us -
Marketing Program Manager - Team In TrainingThe Leukemia & Lymphoma Society Nov 2008 - Dec 2008Rye Brook, Ny, Us- Developed Facebook group page that generated 0 to 557 members organically in only 3 weeks -
Marketing ManagerTd Financial Group, Inc. Nov 2007 - Apr 2008- Successfully developed a database of 300+ qualified mortgage brokers from scratch in 2 months
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Online Marketing Project ManagerHewlett Packard Company 2000 - 2007Houston, Texas, UsProject Management (Email functionality): led global cross-functional team that launched and maintained the website’s hp.com/dspp primary communication vehicle on time and under budget
Robert Cruz Skills
Robert Cruz Education Details
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San José State UniversityMajor: Marketing Minor: Communications
Frequently Asked Questions about Robert Cruz
What company does Robert Cruz work for?
Robert Cruz works for Freelance
What is Robert Cruz's role at the current company?
Robert Cruz's current role is Marketing Professional: Expertise in Project Management - Digital Marketing | Marketing Operations | Marketing SasS Implementation | Corporate CSR/ Employee Social Good Engagement.
What is Robert Cruz's email address?
Robert Cruz's email address is ro****@****wsv.org
What is Robert Cruz's direct phone number?
Robert Cruz's direct phone number is +141580*****
What schools did Robert Cruz attend?
Robert Cruz attended San José State University.
What skills is Robert Cruz known for?
Robert Cruz has skills like Marketing Communications, Social Media, Program Management, Web Analytics, Management, Social Networking, Digital Marketing, Social Media Marketing, Strategy, Strategic Partnerships, Seo, Lead Generation.
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