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As a marketer, I help for profits (from technology and software to services) and nonprofits express their mission and vision through branding and storytelling. How I do it reflects my core values in action: commit to both creativity and timelines, support marketing, creative and product teams to do their best work, and make sure the work is joyful. I'm looking for the next opportunity in which I can make a meaningful impact. The results have been rewarding, with outsized revenue results, global growth, and long-lasting customer relationships.I have launched new brands for professional services such as People Vantage HR. Revamped a nonprofit museum and secured grant funding, too. As Director of Marketing for Wildlife Acoustics, I help to drive it to the #1 market position from fresh messaging, new channels for outreach, and specific focus on the customer.I came to these roles after propelling the growth of various technology companies in the automotive, educational, and consumer electronics sectors, especially Bose Corporation and mimio/Newell Rubbermaid. You might call me a jack-of-all-trades when it comes to marketing, but I am a master when it comes to pulling together the right go-to-market plan. My experience includes both B2B and consumer marketing for markets in the US and around the world. Lifelong curiosity has expanded my skill set to include account-based marketing, PR, digital, email, mobile, event, content, alliance, and product marketing. Whatever approach the customer journey funnel needs for maximum effectiveness, I have brought it to life with robust results. Specialties: -Go-To-Market Strategy and Execution-Brand Development-Advertising-Product Marketing-Brand Marketing-Content Marketing-PR, GR and Internal Communications Campaigns-Multi-Channel Marketing-Social Media Strategy, SEM, SEO-Cause Marketing-Agency Management-Business Development-Product and New Technology Launch Planning-Merchandising-B2B, B2C, OEM Marketing-Nonprofit strategy-Grant-writing
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Director Of MarketingWildlife Acoustics, Inc. Oct 2012 - Jun 2019Maynard, MaWildlife Acoustics is the world’s largest provider of bioacoustics monitoring systems and analytical software supporting research on avian, chiropteran, terrestrial, insect, and amphibian wildlife.====================Brought on board as the company’s first marketing leader and charged with setting the company apart from competitors, building the pipeline, and enabling revenue growth. Rapidly became known for creative ideas, hard work, and team leadership that contributed to doubling the business in 5 years.Managing and planned Wildlife Acoustics participation in 50+ conferences, symposia, workshops, and trade shows around the world. Initial work focused on conducting a review of current-state marketing and establishing a plan to achieve growth goals. Elevated the brand with a polished and consistent look across all marketing touchpoints that reflected the company’s commitment to the customer. Drove lead generation, building a fledgling pipeline to tens of thousands of qualified opt-in prospects and keeping them engaged with regular email campaigns. Facilitated the company’s expansion to consumer and K12 educational markets by developing a targeted website and microsite echometertouch.com. Secured high-visibility marketing partners such as L.L. Bean to promote a product at the center of their Birding Festival. Directed all marketing for a co-sponsored sweepstakes that generated responses beyond expectations.Initiated another partnership with an iMAX movie producer who produced “Global Soundscapes: Mission to Record the Earth” that showcased WA products in action to a national audience. Results include a jump to 70% market share and nearly triple-digit revenue growth. Also launched, branded, and participated in the Wildlife Acoustic Scientific Product Grant, a global program that has given away $100,000 of hardware and software to recipients. The program is now so popular it no longer needs annual promotion to attract applicants. -
Senior Manager--Global Marketing CommunicationsMimio A Newellrubbermaid Company Apr 2008 - Dec 2011Cambridge, Mamimio is a global provider of teaching technologies.====================Led in-house and PR agency teams (Ketchum) to promote the value of mimio’s offerings to global markets in North America, EMEA, APAC, and LATAM regions. Directed development of brand identity, messaging, and content for localized product launches, public relations campaigns, online promotions, media buys, and trade shows. Earned significant visibility through media and industry awards including CODiE Award, multiple Scholastic Best in Tech Awards, and the international Red Dot design award - mimio was one of the few companies that received a design award for an entire product line. Personal awards include a NewellRubbermaid DOVE award. Contributed to a top 3 ranking in global market share and 5x increase in sales. -
FounderR Gierschick Consulting 2000 - 2008R Gierschick Consulting is a boutique marketing consultancy.====================Built a nationwide client base based on relationships and referrals. Completed engagements in various industries: automotive, telematics, software, biotech, and pharma. Clients included mimio, CardScan, Bose Corporation, The InfoFoundry, CellPort Systems, Gearworks, Plastic Logic, and Arkitek Studios. Services spanned a wide marketing spectrum: brand activation, brand building, public relations, creative design management, consumer and business insights, digital marketing strategy and measurement and vendor talent management.
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Vice President, Sales & MarketingHarvard Translations 1999 - 2000Cambridge, MaHarvard Translations (now Lionbridge) was a $4.3M provider of translation and localization services.====================Increased market visibility through a focus on marketing and sales efforts and strategic partnerships, leading to the company’s acquisition by Lionbridge.Highlights include a new marketing / PR strategy and plan that generated a record-breaking number of leads and media relationships. Secured a sponsorship with Ziff-Davis for the Comdex tradeshow, leading to a successful pitch for an article in Time Magazine.
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Director, Automotive Product MarketingLernout And Hauspie Speech Products (Acquired By Nuance) Jan 1999 - Jun 1999L&H was a global leader in speech recognition software.====================Led the company into a new market at the dawn of speech recognition technology in automotive applications. Spearheaded product marketing to gain inroads with automotive customers, including strategy development, product direction, and account-based marketing directed at Delphi and Visteon. Partnered with Clarion Corporation on collaborative channel marketing and secured significant coverage in trade and industry publications.
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Senior Marketing Planning Manager, Oem DivisionBose Corporation 1992 - Dec 1998Propelled Bose’s entry into the automotive industry through account-based marketing targeting General Motors, Honda, Mazda, and Nissan/Infinity. Influenced product features and planned and implemented OEM marketing strategies spanning advertising, PR, promotions, and events based on VOC research. Produced the marketing effort that led to a record-breaking deal that doubled divisional revenues through multi-year vehicle programs. Directed initiatives including new technology displays shown at Tokyo Motor Show, TED Conference, and The National Corvette Museum. Earned press in Car and Driver, Automobile, Automotive News, Wall Street Journal, and other major newspapers. Won news coverage with ESPN by securing use of noise cancellation headsets in Indy Pace Car. -
Product Marketing Manager, Consumer Hifi DivisionBose Corporation Aug 1983 - Apr 1989Managed $12M product line of loudspeakers and grew sales by 30% annually. Developed product line assortment, pricing, and positioning. Oversaw packaging, graphics, and merchandising displays.Key contributions include creating a worldwide marketing and merchandising program with Apple Computer and doubling the accessories business in two years.
Robert Gierschick Skills
Robert Gierschick Education Details
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Corporate Entrepreneurship -
Marketing, Retail Management, Advertising
Frequently Asked Questions about Robert Gierschick
What is Robert Gierschick's role at the current company?
Robert Gierschick's current role is Founder at R Gierschick Consulting.
What is Robert Gierschick's email address?
Robert Gierschick's email address is rg****@****msn.com
What is Robert Gierschick's direct phone number?
Robert Gierschick's direct phone number is +150892*****
What schools did Robert Gierschick attend?
Robert Gierschick attended Babson F.w. Olin Graduate School Of Business, Michigan State University - Eli Broad College Of Business.
What are some of Robert Gierschick's interests?
Robert Gierschick has interest in Cooking, Automotive, Marketing, Advertising, Art Collecting, Running, Performing Arts, Arts And Culture.
What skills is Robert Gierschick known for?
Robert Gierschick has skills like Cultivating Talent Networks, Creative Strategy, Creative Concept Development, International Business, New Business Development, Automotive, Consumer Products, Consumer Electronics, Consumer Insights, Strategic Partnerships, Kpi Tracking, Social Media Marketing.
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