Director Of Marketing
Wildlife Acoustics is the world’s largest provider of bioacoustics monitoring systems and analytical software supporting research on avian, chiropteran, terrestrial, insect, and amphibian wildlife.====================Brought on board as the company’s first marketing leader and charged with setting the company apart from competitors, building the pipeline, and enabling revenue growth. Rapidly became known for creative ideas, hard work, and team leadership that contributed to doubling the business in 5 years.Managing and planned Wildlife Acoustics participation in 50+ conferences, symposia, workshops, and trade shows around the world. Initial work focused on conducting a review of current-state marketing and establishing a plan to achieve growth goals. Elevated the brand with a polished and consistent look across all marketing touchpoints that reflected the company’s commitment to the customer. Drove lead generation, building a fledgling pipeline to tens of thousands of qualified opt-in prospects and keeping them engaged with regular email campaigns. Facilitated the company’s expansion to consumer and K12 educational markets by developing a targeted website and microsite echometertouch.com. Secured high-visibility marketing partners such as L.L. Bean to promote a product at the center of their Birding Festival. Directed all marketing for a co-sponsored sweepstakes that generated responses beyond expectations.Initiated another partnership with an iMAX movie producer who produced “Global Soundscapes: Mission to Record the Earth” that showcased WA products in action to a national audience. Results include a jump to 70% market share and nearly triple-digit revenue growth. Also launched, branded, and participated in the Wildlife Acoustic Scientific Product Grant, a global program that has given away $100,000 of hardware and software to recipients. The program is now so popular it no longer needs annual promotion to attract applicants.
