As a buy-side sales and marketing professional, I bring the same urgency and "killer instinct" I honed as a Division I athlete to drive success for agencies and brands. I excel at navigating the ever-evolving media landscape, ensuring my clients stay ahead in an industry where the only constant is change.From Must-See TV to The Walled Gardens, to the explosive rise of Retail Media and AI, I’ve adapted to every seismic shift in the ad world. Through it all, I’ve learned that while tools and platforms evolve, relationships and outcomes remain the bedrock of this business.My Media Zeitgeist:Symbiosis Wins: Buyer-seller relationships are rarely 100% aligned, but innovation & growth can thrive when these partnerships are nurtured as symbiotic.Leverage Matters: Buyers hold the "power of the purse," & reps at today’s elite platforms still need to hit their numbers. Buyers need to use that power wisely.Clarity Is Kind: Avoid the dreaded “maybe” answer when dealing with reps. Transparency saves valuable sales time which they'll appreciate in the long run.Reps Matter: In a world leaning into automation, skilled sales reps with deep industry insights remain invaluable for delivering creative, tailored solutions.Specialties:• Programmatic Buying• Digital & Linear TV Planning (Broadcast & Cable)• Audience Targeting & Optimization• Performance Campaigns• Tools: Comscore, Kantar, eMarketer, Mac OS Sequoia, Microsoft 365, Salesforce, YeswareCareer Highlights:I’ve built a track record of success working with major brands across diverse verticals including Automotive, Financial, Travel, CPG, and Healthcare. My client portfolio includes industry leaders like Volvo, UPS, BofA, RCCL, and Mayo Clinic.