Robert Goad Email & Phone Number

United States

New Albany, Ohio, Us

Oversaw a team of highly competitive, collaborative, and result-driven revenue professionals that remained focused on maximizing profitability for our owners, partners, and hotel general managers at 120+ hotel locations across the United States. As hotel revenue management continues to evolve, the successful execution of core revenue management fundamentals remained important while also applying strategic, creative, and customized strategies to individual markets. Total portfolio revenue exceeded $250 Million in annual revenues. - Extended-Stay / Residential Segment Strategy Innovator for 120+ Hotel Portfolio- Improved Revenue Accountability Leading to 15.8%+ YE2021 RevPAR Growth vs. Pre-Pandemic YE2019 and 16.4% vs. YE2018.- Introduced and Standardized Revenue Management Processes and Procedures to Develop a First-In-Class Revenue Management Mindset Across Various Departments / Corporate Teams- Implemented Automated Dynamic Pricing Strategy: Transient ADR Growth of 18.8% 2021 vs. 2019- Launched Improved Ancillary Revenue Strategy with POR Revenue Growth of 24.3% 2021 vs. 2019- Created Rate Breakage Tools Reducing Portfolio Discounting by Over 70% Since Launch- Sourced / Contracted / Implemented BI Platform for Revenue Team- Sourced / Contracted / Implemented Rate Shopping Tool for Entire Portfolio- Responsible for Weekly / Monthly / Quarterly Presentation of Results to Private Equity Leadership / Board / Ownership Groups- Supervise and Mentor Team of In-House Senior Directors of Revenue / Regional Revenue Managers- Developed and Present Revenue Management Training for New GM Onboarding Program- Developed Annual Revenue Budgets for 120+ Hotels in Partnership with Operation Teams- Founding Member of Company's Diversity Committee Introduced in 2020Positions Held at Nationwide Hotel Management Company★ Partner, Senior Vice President of Revenue Management: 2020 to 2022★ Vice President of Revenue Management: 2018 to 2020

Parsippany, Nj, Us

- Honored with "La Quinta Corporate Employee of the Year - Franchise Division Award" presented in March 2017.- Mentored and supervised a team of up to 14+ remote-based Regional Revenue Managers overseeing 350+ hotels across the United States.- Implemented and managed revenue management strategy program for new hotels.- Doubled Executed Contracts for Franchise Revenue Management Service Program. - Fostered relationships with Franchise Owners to ensure continued growth and success of Revenue Management For-Hire program. - Created / Launched Revenue Management Program for All New Hotel Openings Resulting in Reduced "Ramp-Up" Period by Over Two Months.- Created customized revenue management tools and reporting for internal and external customers utilizing both internal resources and partnerships with outside vendors. - Developed and facilitated revenue management training sessions to over 2,000 field-based employees, global sales managers, franchise leadership, new hotel owners, and property level operation teams. - Revenue Management Lead for IT initiatives impacting revenue, sales, operations and marketing programs. - Drove total brand revenue through the development of innovative revenue strategies by partnering with Global Sales, Marketing, E-Commerce, Franchise Development and Operations teams. Positions Held at La Quinta Inns & Suites (LQ Management LLC)★ Senior Director - Revenue Management: July 2017 to July 2018 ★ Director of Revenue Management: August 2013 to June 2017★ Regional Revenue Manager: July 2011 to August 2013

Fishers, In, Us

- Developed and Launched Company’s First In-House Revenue Management Program- Drove Top-Line Budgeting / Forecasting Processes- Responsible for Implementation and Daily Management of Revenue Strategies at Portfolio of 15+ Limited Service / Extended Stay Hotels (IHG, Hilton, Choice, Independents)- Developed Highly Effective Revenue-Generating Social Media Campaigns- Instrumental in Developing Successful New Hotel Opening Strategies at 7 Properties- Led a Team of 5 Direct Reports in Sales Effort at 5 Hotels / 632 Room Complex in a Dynamic Downtown Convention MarketPositions Held at Dora Hotel Company★ Corporate Revenue Manager: 2008 - 2011★ Multi-Property Director of Sales: 2006 - 2008 ★ Various Roles / Management Positions: 2004 - 2006