Designed, built and responsible for 3 x keys areas of commercial focus building capability and EMEA team focussing on the following;1. The overall growth & ownership of EMEA Commercial Retention strategy, development & execution2. The perfect execution of digital user experience design across of ecomm and owned channels3. The growth & evolution of our owned social channels ensuring seamless integration with Paid & EarnedAchievements > Growth in revenue +75% YOY for EMEA | Increased contribution to eCom D2C +20% YOY> Increased consumer AOV +6%, Repurchase + 18% and growth through ancillary revenue 10x ROI> Leading through innovation, new business, operating models, user experience & digital transformation to scale growth. Led & developed first global retention commercial model & external terms framework> Business firsts through innovation > Expanding service & product offering. Globally & industry first Voice proposition CS channel & partner expansion driving key business growth in all channels > EMEA expansion in Owned strategy and activation. Traffic +12% | Engagement +6% Regional and local execution strategy. New partner channel launches

Reporting in to Group Managing Director with responsibility for all client groups managing a team of 16;1. Responsible for overall agency P&L for all client groups2.Change management, commercial strategy, organic growth plans, operational strategy, agency reputation and service lines.3. Responsible for client Growth and leadership role in new businessAchievements > Integrated product launch for the new Honda Type R which resulted in 7 million video views, 81,000 leads generated with sales 146% above target with content/Influencer strategy 20% above target. > Launch of the Talisker ‘Made by the Sea’ strategic platform. Captured at the home of Talisker on the Isle of Skye with reach of over 8 million, achieving a 27% increase in engagement.> Product launch of a new Iris Whisky, Roe & Co. Content strategy achieved over 1 million views and 13,000 interactions on Instagram in the first 4 months. London Food Month’s two-week celebration. Content strategy for Bulleit, Ketel One & Tanqueray reached over 19 million people.Client list: Honda, Diageo [Johnnie Walker/Bulleit/Talisker/Ketel One/Roe & Co/Cardhu/Singleton], Molson Coors, Euro Tunnel

Leading 2 key accounts for agency. 1. Samsung Global account leading relationship delivering campaign & product launches across EMEA and 2. Barclaycard for campaign strategy and development with core focus on their Acquisition businessACHIEVEMENTS> Product concept for Samsung Smart Appliance division leading to the launch of Samsung’s Smart Fridge in 2016 at CES. 18 -month project encompassing detailed research, user groups & testing, product concept & digital prototype> Developed strategic positioning on luxury brand launching a new product & category with the successful Global launch of Serif TV > Global ecommerce platform across 11 markets along with launch at London Design Festival. Development of bespoke retail model within Vitra, Hay & Ligne Roset. Social, PR & global influencer strategy outreach programme. 400M coverage, 82% positive sentiment at launch, 58% share of direct traffic and 31M impressions in earned media> Implementation of Barclaycard eCRM optimisation programme for total business to grow core business unit profit growth> Digital impression share, +48%, New revenue streams growing core business increasing brand sentiment + 20%> DM test and learn approach and growth through automation and test and learn. 35 segments delivered monthly.

Full end to end customer experience Customer Retention and Winback for BSkyB - from strategy and planning to delivery

bSkyb Customer Marketing, Winback and Retention

BT Business

bSkyb and Emblaze