Robert Gorell Email & Phone Number

A Digital Talent Collective Reinventing How Clients and Agencies CollaborateFOR ENTERPRISE MISC catalyzes digital innovation by embedding senior- and director-level talent within your internal teams. We partner with ambitious clients to develop bespoke Agile collaboration and staffing models, so you can easily scale up and down as needs and budgets evolve over time.FOR STARTUPS The MISC team has collaborated with dozens of startups, from pre-launch to hypergrowth to exit. We partner with visionary entrepreneurs by scaffolding their teams with the world’s top digital talent.FOR TALENT MISC is a fully-remote collective of senior-and-above agency veterans and client-side change agents that matches top talent with the clients and brands they deserve.

Worked with KPMG to reimagine their US digital ecosystem

- Partnered with enterprise clients such as Nasdaq and MetLife on long-term, multi-project digital transformation initiatives, helping to build new capabilities and workflows across business units and regions- Led teams of brand strategists, product strategists, designers, and engineers to provide consistent creative vision, from ideation to launch and optimization, on multiple concurrent workstreams- Served as account-level client engagement lead for large-scale digital transformation initiatives

- Co-led a team of 32 User Experience designers- Hired, mentored, and managed a diverse group of designers from Intern to Director level- Helped develop processes to systematize skill development and mentorship for designers at all levels- Coordinated with team leaders from other disciplines to help optimize workflows across the organization- Led large-scale digital projects for clients such as the truth® campaign, The American Bar Association, and Nasdaq- Led a variety of pitches and other business development endeavors resulting in tens of millions of dollars in new business

Greater New York City Area

• Led redesign of a location-finder website, mobile site, and iOS and Android apps for a multinational energy company with retail outlets on six continents; Designed to work for all regions and languages

Greater New York City Area

• Worked with an elite team to redesign and reimagine m.EW.com as a fully responsive site for phone and tablet• Conducted interviews with EW super-fans; Fused user feedback, stakeholder needs, analytics, CMS constraints, and editorial workflow into design; Oversaw live usability testing during prototype phase

Greater New York City Area

• Built and led HPMG's first-ever User Experience team• Led a small team of UX designers and interns, and offered creative direction and UX mentoring to the design team at large• Designed, led, and/or advised on all major HuffPost products from 8/11-11/12, including login/signup redesign, navigation redesign, Huffington magazine, HuffPost Live for iPad, content partnerships with Oprah and TED, Facebook Social Reader integration, various template redesigns, completely re-imagined iOS and Android apps (Q1/Q2, '13), community/comment platform redesign, Blogger Backstage redesign, international edition launches (France, Italy, Quebec, Spain), and HuffPost Labs products• Redesigned and optimized various CMS tools to improve usability and ensure that structured content outputs are platform- and channel-agnostic• Liaised with local and international editorial, sales, and engineering teams on all manner of new product and optimization requests• Worked directly with local and international design and dev teams, using Agile methodology to build, QA, and launch core products• Started and led weekly "UX Show/Tell/Solve" meeting, where editors, designers, and product owners critiqued designs and prototypes and made full use of various whiteboards• Led UX for homepage and navigation redesign of Moviefone.com

Worked on a contract/project basis with select agencies, small businesses and startups to design user interfaces, campaigns, and sustainable content marketing practices.Clients:• Behavior Design (BehaviorDesign.com)•• Coca-Cola•• PGi•• Allscripts•• UNICEF•• Thomson Reuters• Ghostly International (Ghostly.com)• SustainableParty.com• TriumphDining.com• NabeWise.com• Flavorpill.com• Temperature@lert• Magnet Agency

• Grew readership more than thirty-fold, from 3k to ~100k active monthly readers within six months; Led GrokDotCom to consistently rank in the top 25 (#16 at best) on the Advertising Age “Power 150” list of top marketing blogs• Managed and edited contributing writers, averaging 32 feature-length articles and posts per month• Led product development, integration and optimization of GrokDotCom’s first-of-breed “Around the Net” RSS discovery engine (powered by OneSpot)• Produced, wrote and co-hosted daily “Blog Buzz” podcast on WebmasterRadio.fm• Produced and hosted podcast interview series, featuring top online marketers and bestselling authors, including Seth Godin (Meatball Sundae: Is Your Marketing Out of Sync?), Avinash Kaushik (Web Analytics An Hour a Day), Joshua Bernoff (Groundswell: Winning in a World Transformed by Social Technologies), Tom Leung (Google Website Optimizer), and David Meerman Scott (The New Rules of Marketing & PR)

• Project Lead on website planning and experience design engagements• Developed customer personas and persona narratives, fusing client’s key performance metrics with customer psychographics, leveraging FutureNow’s patented Persuasion Architecture® methodology; Planned customer/user scenarios with FutureNow’s proprietary M.A.P.™ (PAXML) software platform• Worked directly with client to create and launch entirely new brand and portal to support new business model with increased sales complexity; Led client’s team to create first ever dynamic comparison shopping engine for bundled broadband services of all major U.S. providers; Improved client’s conversion rate vis-à-vis previous brand/model by more than 250%, boosting revenues over 400% and helping secure client’s position as one of Inc. Magazine’s 500 fastest growing companies of 2007

• Managed and closed inbound sales leads, resulting in over $1.5 million in new business• Drafted Statements of Work, detailing project scope, expectations, and pricing for all new projects• Guided clients throughout engagement and initial project phases; Maintained rapport with clients post-delivery to verify project’s success and identify future opportunities and case studies• Helped "Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing" reach #1 on the Wall Street Journal and Amazon bestsellers lists by booking speaking engagements and handling media requests• Managed rewriting and editing process for a revised paperback edition of Bryan & Jeffrey Eisenberg’s 2005 New York Times and Wall Street Journal bestseller, "Call to Action: Secret Formulas for Improving Online Results"

• Wrote album reviews, artist profiles, event reviews• Coordinated photo shoots and hosted online video segments• Wrote feature-length stories on high-profile events and artists, including Detroit’s Electronic Music Festival, Kraftwerk, Questlove, Jeff Mills, Ghostface Killah, and The White Stripes

Detroit, Mi

• Wrote proposals for various integrated marketing projects, including website development, interactive mapping, video game development, film, television, & multimedia application production, QTVR and static photography• Developed content and brand strategies for diverse array of retail, real estate, technology companies and civic organizations, including the Super Bowl XL host committee

Detroit, Mi

• Wrote and delivered $2 million loan application—later approved, pending 30% equity investment—to the Michigan Broadband Development Authority (MBDA) for urban wireless broadband initiative• Wrote copy and project managed website development for GetZing.com• Oversaw staffing and customer needs during deployment and debugging of advanced non-line-of-sight wireless broadband grid

Detroit, Mi

• Helped re-launch formerly tabloid-size monthly as a pocket-size glossy with more up-to-date, event-driven focus; Managed daily operations of 20 magazine staffers and freelance writers; Developed content; Managed multiple deadline-sensitive projects• Coordinated magazine launch and promotional events with advertisers• Managed post-production, including all final edits of master Quark document between graphic design team and printer

Detroit, Mi

• Nightlife columnist for Michigan’s largest-circulating arts, entertainment and news weekly• Maintained relationships with various record labels, promoters and press agents• Interviewed artists; reviewed albums; previewed events; arranged photo shoots• Planned and promoted Metro Times’ annual Hamtramck Blowout (Michigan’s largest independent music festival, featuring 160+ acts in 14 venues over 4 days)• Developed content for MetroTimes.com (35k+ monthly uniques)