As the Director, I am responsible for the digital & ecommerce P&L at KDP, I leverage a data-driven approach to make informed decisions and meticulously track success metrics, consistently achieving sales results. As a member of the extended executive board, I've strengthened the internal digital culture through education and fostered strong relationships with KDP teams in the US, providing valuable counsel on strategic decisions.- Successfully optimized the digital & ecommerce P&L for KDP Canada;- Managed a team of e-commerce specialists for the online brand store and Amazon, responsible for forecast and sales objectives;- Successfully negotiated Amazon AVN terms from 2018 to 2024 and put in place an important incentive sales plan through a joint business plan;- Led the implementation and management of digital shelves for key marketplaces (Amazon, Walmart, Costco), significantly increasing online visibility and market share;- Integrated Salesforce and upgraded e-commerce IT infrastructure, enhancing operational efficiency and streamlining business processes;- Oversaw the beta testing and digital launch of a wi-fi connected coffee maker and mobile application in Canada;- Developed a new DTC Key yearly sales event ("Customer Appreciation Week"), becoming the second-biggest sales moment after Black Friday, driving customer engagement and increasing sales in low seasons;- Spearheaded AI integration for KDP Canada, organizing conferences with AI experts and launching the first real in-store brand sales assistant software using Generative AI to help customers at store shelves;- Developed and presented a 3-year strategic roadmap for digital and e-commerce.**Skills:** Digital Strategy | E-commerce Management | Amazon Marketplace Management | Sales Forecasting | Data Analytics | Team Leadership | Digital Innovation | Artificial Intelligence (AI) Integration | Customer Experience | Business Development | Cross-Functional Alignment | Traffic building | Mark tech

• Advised on digital marketing strategies and communication initiatives for Grands Frères Grandes Sœurs du Grand Montréal.• Contributed to strategic decision-making processes to ensure the organization's success.• Collaborated with board members to develop the digital technology roadmap for the organization.

As the founder of a pioneering digital agency in Montreal, I spearheaded all facets of the business, generating over $5 million in annual revenue. I honed my business development skills, acquired unique expertise, and demonstrated resilience throughout my entrepreneurial journey. WAI is an award-winning agency recognized for its innovation in developing high-performing and complex digital ecosystems.Key Responsibilities:- Overall company management- Business development and representation- Client management- Invoicing and accounting- Contract negotiation- Financial and cash flow management- Recruitment and HR management- Partnership and vendor management- Technology watch- Event organization- Development and execution of digital strategiesFlagship Projects:- Business development (over $3 million in revenue)- Commercialization of a proprietary website management tool (over $500K in recurring annual revenue)- Led RFP presentations for major clients (Warner Bros. Games, St-Hubert, Cascades, Montreal Canadiens, Guru Energy)- Opened a New York office specializing in the entertainment industry- Created, developed, and launched Bell Media's Noovo digital ecosystem- Launched web platforms for Osheaga, ileSoniq, and Heavy MTL events- Funded and launched the startup Prkair (the "Airbnb of parking") with extensive media coverage- Secured contracts as the digital agency of record for Hydro-Québec, Cascades Pro, and St-Hubert rotisseries, Warner Bros Canada and many more.

I launched PrkAir, an innovative startup disrupting the parking industry by connecting homeowners with unused parking spaces to drivers seeking convenient and affordable parking optionsSuccessfully secured funding, built a user-friendly platform, and executed a comprehensive marketing strategy, resulting in significant user acquisition and revenue growth.Key Responsibilities and Achievements:Conceptualization & Strategy:- Developed the initial business concept and value proposition- Conducted market research and competitor analysis to refine the business model- Defined the company's vision, mission, and core values- Created a strategic roadmap for launch and growthFundraising & Financial Management:- Secured seed funding from angel investors and venture capital firms- Managed budgets, tracked expenses, and ensured financial sustainabilityProduct Development & Launch:- Oversaw the development of the PrkAir platform, ensuring user-friendliness and functionality- Collaborated with developers and designers to create a seamless user experience- Executed a successful beta launch, gathering user feedback and iterating on the productMarketing & User Acquisition:- Developed and implemented a comprehensive marketing strategy across various channels;- Managed social media presence and content creation;- Executed targeted advertising campaigns to attract both homeowners and drivers;- Built strategic partnerships to expand reach and drive user acquisition;Additional achievements:- Secured significant media coverage in major Quebec publications;- Achieved 25% month-over-month user growth in the first year;- Generated $100K amount in revenue within the first 2 months of launch;Skills:Entrepreneurship | Startup Launch | Business Development | Strategic Planning | Fundraising | Product Management | Marketing & User Acquisition | Team Leadership | Problem-Solving | Adaptability | Investor

As the CTO of Connected Sparks, I directed technological choices of the entertainment platform and collaborated to financing rounds process in the USA.

As a Digital Co-Director, I collaborated with creative and web development teams to deliver top-tier digital experiences. My role involved translating creative concepts into actionable tasks for developers and external web partners, ensuring the accurate realization of ideas and maintaining high production quality. I also actively participated in the creative process, contributing to concept development and helping pitch and win new client accounts.Key Responsibilities:- Digital strategy and creative development, including participation in concept creation and client pitches- Project management- Coordination of creative and digital development teams- Data analysis and insights- Team leadership and mentorship- Web development and backend architecture- Technology watch and trend analysis- User experience (UX) development- Quality assuranceFlagship Projects:- Adidas Originals ecommerce website- Definition and implementation of an inter-company web development production process- Cirque du Soleil website - MGM Grand website- Videotron web advertising campaigns- Photo direction and creative technologic concept for the Canyon Ranch project in Costa Rica- Diverse web development and technology architecture projects- Development and management of the Arcadia Festival website