Robert Gregson Email & Phone Number

Greater New York City Area

• Managed marketing and communications activities for multiple divisions with combined sales of over $1 billion• Developed and executed integrated communications programs targeting diverse customers and markets • Set and managed project goals and scope, strategies, budgets, schedules and distribution of work to internal support teams and external suppliers• Led the communications component of new product launches for internal and external audiences • Helped the company achieve its sales goals of getting product to market faster through process improvements in the production of product literature, sales presentations and various collateral materials• Advisor for the business unit regarding communication strategy on YouTube, Twitter, LinkedIn and Facebook social media sites• Developed email marketing programs, advertising campaigns, and e-blasts for customer communications resulting in a growth of the business and lower marketing costs• Manage trade shows and events working with both internal and external resources to develop booth messaging, booth graphics, and show promotions• Developed the company’s corporate identity and branding standards, including global responsibility for enforcement helping to build a strong, globally recognizable brand saving millions of marketing dollars since inception

Port Washington, Ny

• Designed, produced, and printed financial materials including the annual report to shareholders• Provided support to the investor relations and public relations team• Managed production process for the annual report; from vendor selection, concept, traffic and production, through print and delivery

Port Washington, Ny

• Implemented company-wide digital asset management system• Designed structure, meta data fields and features of the application• Managed system population and categorized digital media for the company globally • Saved an estimated $200K annually on rework, duplication of photo shoots and production costs• Maintained and supervised upgrades, and recommended new technologies to improve the system• Overall supervision of print and production for the company in the Western Hemisphere• Managed external print supplier resources• Supervised a staff of twelve employees, consisting of a production department, in-house literature/fulfillment department and in-house print operation

East Hills, Ny

• Art director and department manager• Responsible for the layout and design of various types of literature including product brochures, data sheets, case studies, application bulletins, posters, trade show graphics and direct mail• Distributed design projects and supervised a staff of five graphic designers