Robert Mac Guyatt Email & Phone Number

Marketing and Sales executive with a record of fast growth, go-to-market design and deployment:-Sonendo VP of Marketing and Product Management (pre-commercial-to-NYSE IPO): •B2B2C GTM strategy that captured 16% of our target market within five years; •$100M+ in revenue from one product line in 5 years; •83% per procedure premium for the GentleWave Procedure vs. the conventional alternative.•Established a new consumer category and sub-category within the endodontics profession as an alternative to conventional RCT. -Danaher VP of Global Marketing for five years; dental implant company acquisitions, division consolidation within the dental platform; integrated marketing communications responsibility for the dental platform.-Rebranded Lifecore Biomedical (LCBM) and led US Sales and Global Marketing, which led to the company being sold for a significant per-share premium.Skilled in product development, new product category creation, pricing strategy, and designing product-market fit through segmentation, targeting, positioning, and metric analysis. •Post-MBA professional certificate (one-year executive program) in Corporate Innovation from Stanford University Graduate School of Business•MBA degree from Redlands University with an emphasis in Marketing.• BA in Business Administration from Point Loma Nazarene University.Certificates:•Disruptive Strategy from Harvard Business School Online.•Executive Leadership from Cornell University.•Global Marketing from the Thunderbird School of Global Management.

Listed skills include Leadership, Product Marketing, Team Building, Sales Force Development, and 46 others.