DirectAxis is a specialist financial services company that provides clients with a direct connection to financial products. My role: ♦ Formulating and driving the execution of innovative strategies to leverage products and services into larger markets.♦ Managing internal and external partners to ensure successful conversion of products into profitable solutions for customers.♦ Contribution to overall company performance as a member of the Executive Committee.♦ Mentoring and development of team members by supporting creation of opportunities that optimise their strengths and stretch their abilities.

Created and embedded best practice product development methods and processes; Collaborated closely with new business Credit Risk BCL on product design, credit assessment, credit appetite and profitability, and new product operational BCL in order to optimise customer delivery and interaction; Accountable for delivery of new product backlog as business owner, from conception through to implementation phase, according to a mutually agreed priority based on achieving DA’s vision and key strategic objectives; Responsible for new product proposals and business cases that are presented to both internal and external stakeholders, including procurement and investment committees;

Responsible for products and new businesses from idea conception to planning, to research, product design, to credit risk, systems implementation, project management, business case development and volume and profit forecasting, project piloting, managing internal and external partners. Create a product roadmap.Debottleneck as issues arise throughout the process, analyse results post go live. Manage an origination channel from lead generation through to fulfilment and ensure sustainable growth of the channel and continued profitability of that part of the lending business.

Data analysis, business solutions specification, profitability analysis, data modelling, data mining. Identify, analyse and interpret trends and patterns in complex data and present recommendations based on findings. Present complex results in a simple, esy to understand form. Find opportunities within particular data sets to improve performance and profitabity. Reporting fixed and adhoc. Extensive use of MS Excel, Powerpoint, SQL and Cognos. Manage direct marketing campaigns from selections through to tracking responses.