Bob Hale Email & Phone Number

Denver, Colorado, Us

Alterian is a leading provider of software to drive insights to action for real-time customer experience (CX) as well as cross-channel marketing for B2C businesses world-wide. We believe that CX requires not only strong visualization and orchestration but a real depth of understanding of your customers as well. We see our visioning and orchestration as the two axis of the X in CX and our customer insights heritage as the C in CX. Together driving real ROI based success for our customers globally.

Atlanta, Georgia, Us

Executive board role to actively consult on strategy, acquisitions and cloud based digital marketing customer engagement evolution for GS Marketing. Located in Houston, TX., GSM is a full service direct marketing and digital agency specializing in the automotive industry. For 25 years GSM has worked with automotive professionals across the country to deliver leading edge, data-driven marketing solutions. GSM is your single resource for high-impact lead generation campaigns, one-to-one communications as well as results-driven loyalty and retention programs.

Maidenhead, Berkshire, Gb

A public UK company focused in cloud based software to enable businesses to enhance their customer experience (CX) with over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. Acquired Alterian in 2012 to complete this strategy adding the ability to understand consumers through customer and social analytics as well as engagement for journey orchestration to help brands engage with customers through their entire customer journey.Select Achievements:• Drove to new software platform and achieved multiple international awards with clients for digital and omni-channel journey solutions as well as division profitability. • Created plan and brought SDL through restructure into one software division, new positioning and full cloud based strategy around customer experience.• Led global teams and managed customers across 18 countries.

An international software company focused in software for B2C businesses both directly with brands and through an extensive global partner network. Alterian's software solutions took an early position around insights to action in many spaces such as campaign management, customer analytics, digital marketing innovation and what would later become real-time customer experience (CX) . Took lead on company’s largest division with focus to reposition overall company to better align structure with the company’s technologies and buying markets, as well as to prepare the company for rebuild and growth under new structure and take it out to select targets for acquisition. Select Achievements:• Created strategy and business plan and successfully transformed company from central to divisional structure. • Created plan and led execution to bring division and company costs inline with revenues to return it to profitability. • Took division and larger company through the acquisition by SDL.

Created and led company growth strategy for acquisitions and then subsequent integration of acquired software companies and roll out of new larger vision and capability focused around the companies strength through insights to action to help our clients enhance customer experience. Worked across all business functions and geographies. Responsible for strategy, research, acquisition targets, negotiations, diligence and subsequent integration and success.Select Achievements: • Created and drove Alterian’s innovation acceleration and positioning by making one of the first acquisitions in social media in 2009 and again in 2010. Preceded by a move in digital web and followed by a move in mobile technology.• Successfully changed ratio of company’s global software business from all channel to 50% direct.• Increased company’s market cap over 3X through acquisition and succeeded in moving company from small cap to main UK exchange.

Dynamics Direct was an innovative early software company in the email marketing space that was build up then acquired by Alterian in early 2006 for its standing in the market and unique software approach around deep ability to personalize communications to enhance marketing performance through improved customer experience. This software is now used globally though Alterian's, and now SDL's, integrated marketing platform software focused on customer experience management.Select Achievements:• Created strategy and acquired company from VCs successfully converting it from services to a software company. • Drove to growth and profitability and achieved industry leader ranking by analysts within 12 months.• Successfully sold company to Alterian in 2006 for over a higher than industry average multiplier of revenue and beat earn-out targets.

A middleware technology start up company focused in B2B catalog integration and automation enhancement that was later acquired by a larger competitor, Quovadx, who was then acquired by Rogue Wave Software. Led company from incubation through funding and subsequent acquisition.Select Achievements:• Raised $7.5 million in venture capital, developed platform and major client accounts in the petroleum and energy marketplace. • Secured a $50 million dollar offer for the company• Sold RioLabs to Quovadx

Us

An IT services provider that architects, builds and deploys enterprise solutions for companies globally. Specializing in large, complex, integrated solutions that incorporate online transaction processing and very large databases.Focused on helping to evaluate a technology offering within a services company to determine if it should be continued as a software division or taken back into the main company as a technology differentiation to support an upcoming IPO.Select Achievements:• Created business plan required to take technology to full software and independent status.• Determined investment requirements to achieve plan and recommendation to board to discontinue and roll into parent company to better leverage for up coming IPO.• Designed and restructured teams into new structure and ultimate successful IPO of over 6X for a services company.

FirstLogic started in the software industry for customer name and address, merge purge and direct mail. Created and led formation of idCentric division as one of the early founders of the data quality space. Company was later acquired by Business Objects who was then acquired by SAP. Roles within the company started with sales up to strategy and ultimately creation and leading of idCentric division.Select Achievements:• Innovated and formed the data quality division, idCentric, allowing the company to repackage and get 10x for its software over traditional postal use.• Drove solution from an unknown to a position of industry leadership status with analysts. • Created the value that drove Firstlogic’s acquisition by Business Objects for the data quality division.