Led digital strategy and innovation for multiple e-commerce brands, generating over $50 million in total revenue. Spearheaded cross-functional teams to drive digital growth, optimize customer experience, and achieve brand differentiation through scalable marketing and development processes.• Generated over $6 million in incremental annual revenue by expanding digital marketing channels (SEM, retargeting, shopping, email, SEO), leveraging proprietary in-house marketing tactics, and launching new product categories in a phased, data-driven strategy.• Achieved a 6.5% conversion rate through continuous A/B testing of landing pages, ad copy, UX enhancements, and AI-driven Google marketing strategies, while leveraging data-driven insights and performing ongoing competitor analysis.• Expanded internal email marketing list by 300% by developing and implementing a proprietary data harvesting system that gathered 40M+ emails not found in public databases.• Executed the transition from Magento to Shopify, creating a scalable e-commerce platform supporting 5M+ products. Developed key features including custom part finder functionality, easy-to-use dynamic template files, and streamlined product management.• Saved over $1.2 million annually by sourcing high-volume SKUs directly and transitioning from drop-shipping to in-house inventory, allowing for greater investment in competitive marking channels.• Reduced daily overhead costs to $500 by developing and implementing technology solutions for automated order fulfillment, inventory management, product catalog maintenance, and event-triggered performance reports.• Achieved a 4.9 overall Google Seller Rating with 5k+ verified reviews by prioritizing a positive customer experience throughout the buying journey and post-purchase interactions.• Prepared and managed monthly P&L statement to optimize overhead allocation and make informed decisions on new product development and marketing expansion.

Led a high-growth e-commerce startup, achieving $15 million in total revenue by identifying high-demand, low-competition niche markets and implementing hyper-targeted marketing strategies, generating over $2 million in revenue and serving 50,000+ customers within the first year of operation.• Recruited, trained, and motivated a team of 10+ cross-functional employees.• Increased annual revenue from $2 million to $6 million over four years.• Engineered automated systems to manage over 3 million products across six niche websites.• Owned and managed the company's P&L.

Drove marketing and product optimization through in-depth quantitative analysis, delivering data-driven recommendations that helped fuel revenue growth from $20M to $200M for a leading online consumer credit and identity monitoring provider whose workforce expanded from 30 to 170+ people during my time there.

Led strategic business improvement initiatives, driving significant process optimization and cost savings. Reduced loan closing times, decreased loan officer turnover, mentored Black Belt candidates, and improved customer satisfaction through data-driven analysis and implementation of Lean Six Sigma methodologies.

Managed a portfolio of 100+ transportation and waste disposal agreements, delivering $540k in cost avoidance through strategic sourcing and negotiation. Achieved Lean Six Sigma Black Belt certification and led process improvement initiatives, reducing supplier qualification lead times by 20%.