As a strategic marketing executive at Bank of America, I lead the planning and integration of personalization and privacy initiatives across the enterprise, leveraging my MBA and over 15 years of experience in financial services, digital marketing, and digital platforms development. My mission is to deliver innovative and customer-centric solutions that enhance the digital experience and drive business growth.In my previous roles, I successfully launched and managed the digital advice platform for Merrill Edge, digitized the investment advice and planning process, and developed and delivered investment products and tools for associates and clients. I have a proven track record of collaborative problem solving, value creation, and complex experience digitization. I am also an adaptive self-starter with an entrepreneurial approach, strong research and data analysis skills, and a multilingual background.