Robert Herbst

Robert Herbst Email and Phone Number

Market Research and Insights Consultant(US & Europe) with 25+ years of experience serving marketing agencies and companies seeking strategic insights to thrive. @
Robert Herbst's Location
Berlin, Berlin, Germany, Germany
Robert Herbst's Contact Details

Robert Herbst personal email

n/a
About Robert Herbst

As a seasoned expert / consultant in the dynamic field of market research, I help marketing agencies and companies in Europe and the U.S. draw actionable insights from market research initiatives that drive growth, transformation, and success by managing the entire research process, from study design to data analysis. CAREER HIGHLIGHTS:➜ Over 25 years of experience in the market research industry, specializing in both U.S. and international markets.➜ Operate independent market research consultancy with focus on implementing market research and insights projects in U.S. and Europe.➜ Expertise in serving mid-sized U.S.-based / international marketing agencies by providing outsourced market research solutions.➜ Built and managed the research & insights functions of several U.S. marketing agencies, serving diverse client base ranging from start-ups to Fortune 100 companies across myriad B2B and B2C categories / industries.➜ Worked in various job functions, including account management, media, and business development at U.S. and European-based advertising and marketing agencies.EXPERTISE:Throughout my career, I have gained:➜ Expert knowledge in areas of qualitative and quantitative research methods.➜ Deep expertise in B2B and B2C research.➜ Access and connections to a vast network of qualitative and quantitative data collection partners and specialized vendors in the U.S. market and internationally.➜ Extensive experience conducting studies with challenging and hard to reach target groups such as senior-level executives, medical professionals, entrepreneurs, high-net-worth individuals, etc.➜ Solid understanding of the intricacies of international research initiatives.WHAT I OFFER:I provide comprehensive research solutions tailored to the unique needs of each client. ➜ Assist with the design and implementation of market research initiatives with a particular focus on the U.S. market.➜ Provide on-going or project-based support to companies and agencies who lack an internal research department / insights-function.➜ Help European businesses gain comprehensive understanding of US markets, categories, and consumers.

Robert Herbst's Current Company Details
Robert Herbst - Market Research Consulting

Robert Herbst - Market Research Consulting

Market Research and Insights Consultant(US & Europe) with 25+ years of experience serving marketing agencies and companies seeking strategic insights to thrive.
Robert Herbst Work Experience Details
  • Robert Herbst - Market Research Consulting
    Founder I Research And Insights Consultant
    Robert Herbst - Market Research Consulting Apr 2022 - Present
    Berlin, Germany
    Design and implement research and insights initiatives to support strategic planning efforts of marketing agencies and company’s across B2B and B2C categories and industries in the U.S. and in Europe.Manage the research and insights function of an international marketing agency: Primarily responsible for the design and implementation of all quantitative and qualitative research projects in the U.S • Liaise with European-based agency teams to support U.S. and international research… Show more Design and implement research and insights initiatives to support strategic planning efforts of marketing agencies and company’s across B2B and B2C categories and industries in the U.S. and in Europe.Manage the research and insights function of an international marketing agency: Primarily responsible for the design and implementation of all quantitative and qualitative research projects in the U.S • Liaise with European-based agency teams to support U.S. and international research efforts for clients based in EMEA and international markets. Show less
  • 9Thwonder Agency
    Research Director
    9Thwonder Agency Oct 2018 - Apr 2022
    Houston, Texas Area
    Managed and directed all primary and secondary research projects on behalf of agency clients, internal teams, specialized services divisions and business development team • Oversaw the design and implementation of primary market research studies including supplier selection, study design, project management and summary/ presentation of research findings • Compiled, analyzed and synthesized secondary and syndicated research data to drive category and consumer insights • Provided expertise in… Show more Managed and directed all primary and secondary research projects on behalf of agency clients, internal teams, specialized services divisions and business development team • Oversaw the design and implementation of primary market research studies including supplier selection, study design, project management and summary/ presentation of research findings • Compiled, analyzed and synthesized secondary and syndicated research data to drive category and consumer insights • Provided expertise in matters of research techniques, methodology, and procedures • Assured quality of research projects with focus on actionable insights • Reviewed and evaluated new and existing research resources in terms of quality, cost, methodology and overall appropriateness • Managed and optimized portfolio of secondary and syndicated research tools and procure new services as appropriate. Show less
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  • The Company.
    Research Director
    The Company. Apr 2006 - Oct 2018
    Built, grew and managed the research and insights function of the agency.
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  • Fogarty Klein Monroe
    Business Development Manager
    Fogarty Klein Monroe May 2003 - Apr 2006
    Dual responsibility for heading business intelligence initiatives and supporting new business director in all business development efforts • Applied strategic research to support all areas of business development: Identified prospects and their marketing needs or business issues, developed highly customized proposals, presentations and sales materials, and worked closely with executive team to develop new business presentations.
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  • Fogarty Klein Monroe
    Account Manager
    Fogarty Klein Monroe Jun 2002 - May 2003
    Helped develop and implement a highly personalized direct marketing campaign to low-penetration/high-potential accounts resulting in $1.2 million in new sales for BMC Software • Managed development and implementation of various international marketing efforts on behalf of BMC, including an extensive campaign in support of Control-M for SAP across multiple European markets• Helped develop a consumer-insight driven retail re-branding plan for GardenRige • Supported the launch of ConAgra’s Banquet… Show more Helped develop and implement a highly personalized direct marketing campaign to low-penetration/high-potential accounts resulting in $1.2 million in new sales for BMC Software • Managed development and implementation of various international marketing efforts on behalf of BMC, including an extensive campaign in support of Control-M for SAP across multiple European markets• Helped develop a consumer-insight driven retail re-branding plan for GardenRige • Supported the launch of ConAgra’s Banquet Crock-Pot Classics , an IRI Top 10 New Product Pacesetter brand achieving $71 million in first year retail sales. Show less
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  • Bates Southwest
    Account Executive
    Bates Southwest May 2000 - Oct 2001
    Houston, Texas, United States
    Reporting directly to president, conceptualized and implemented comprehensive marketing communications programs • Monitored campaign effectiveness, analyzed competitive activities, established and monitored budgets • Won National EFFIE Award for Advertising Effectiveness demonstrated on behalf of Lincoln Property Company • Strategic communication campaign for St. Luke’s Episcopal Hospital increased patient inquiries by over 200% and net revenue by 10% or more than $40 million. The campaign… Show more Reporting directly to president, conceptualized and implemented comprehensive marketing communications programs • Monitored campaign effectiveness, analyzed competitive activities, established and monitored budgets • Won National EFFIE Award for Advertising Effectiveness demonstrated on behalf of Lincoln Property Company • Strategic communication campaign for St. Luke’s Episcopal Hospital increased patient inquiries by over 200% and net revenue by 10% or more than $40 million. The campaign received numerous ADDY Awards and Citations of Excellence.Bates Southwest was part of Cordiant Communications Group's advertising network, Bates Worldwide, with 180 offices in 80 countries. Bates ranked as a Top 15 U.S. Based Consolidated Agency Network in 2001. In 2003, Cordiant was acquired by WPP, which merged most of Bates' operations into existing agency networks including J. Walter Thompson and Ogilvy & Mather. Show less
  • Grey Group
    Account Executive
    Grey Group Mar 1999 - Nov 1999
    Grey Alliance (Burbank, Ca)
    Assisted CEO and Director of West Coast Operations launch new Grey Advertising subsidiary focused on the creation and development of strategic partnerships between brand companies, entertainment properties and new media • Prepared new business proposals/presentations • Helped develop and execute customized special events and promotional programs for clients • Provided assistance in developing product placement and tie-in promotional opportunities with motion picture and television… Show more Assisted CEO and Director of West Coast Operations launch new Grey Advertising subsidiary focused on the creation and development of strategic partnerships between brand companies, entertainment properties and new media • Prepared new business proposals/presentations • Helped develop and execute customized special events and promotional programs for clients • Provided assistance in developing product placement and tie-in promotional opportunities with motion picture and television properties.Grey Alliance was founded in 1999 as an entertainment and strategic marketing subsidiary of Grey Advertising/ Grey Worldwide -- the top U.S. agency brand and sixth largest world agency brand in 1998 and 1999. In 2005, Grey was acquired by UK-based WPP Group. Grey Alliance continues to operate under the name Alliance and as part of WPP. Show less
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  • Grey Group
    Account Executive
    Grey Group Jul 1997 - Nov 1999
    Grey Entertainment (Burbank, Ca)
    Assessed viability and supported development of product placement and cross-promotional tie-in opportunities between media/retail/packaged goods partners and Warner Bros. Theatrical, Home Video and the WB Television Network • Conducted multitude of domestic and international market research projects for Warner Bros. and other agency clients • Acted as entertainment resource for Grey Advertising at-large, its accounts and subsidiaries, and for new business development.Grey Entertainment… Show more Assessed viability and supported development of product placement and cross-promotional tie-in opportunities between media/retail/packaged goods partners and Warner Bros. Theatrical, Home Video and the WB Television Network • Conducted multitude of domestic and international market research projects for Warner Bros. and other agency clients • Acted as entertainment resource for Grey Advertising at-large, its accounts and subsidiaries, and for new business development.Grey Entertainment operated as a subsidiary of Grey Advertising/ Grey Worldwide and was one of the largest agencies in the U.S. specializing in advertising for entertainment and leisure companies. Clients represented some of America’s best known names in movies, television, cable, publishing, theater and live events, including Warner Bros. Pictures, Warner Home Video and The WB Television Network. Show less
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  • Grey Group
    Account Service Intership
    Grey Group Jan 1997 - May 1997
    Grey Entertainment (Burbank, Ca)
    Evaluated film scripts and supported development of entertainment promotions.
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  • Bellot Agency (Berlin, Germany)
    Account Service Internship
    Bellot Agency (Berlin, Germany) May 1995 - Aug 1995
    Managed special event projects from conception to completion.
  • Bbdo
    Account Service Internship
    Bbdo Oct 1992 - Nov 1992
    Connex/Bbdo (Berlin, Germany)
    Collected and analyzed research data in support of communication strategy development for a new client.Connex/BBDO was the Berlin subsidiary of BBDO’s worldwide network. BBDO is one of the world’s leading agency networks with more than 290 offices in 75 countries.
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  • Flaskamp Gmbh (Flaskamp Ag Since 2001)
    Account Service Internship
    Flaskamp Gmbh (Flaskamp Ag Since 2001) Aug 1992 - Sep 1992
    Assisted production manager with project workflow and traffic management.

Robert Herbst Skills

Market Research Customer Insight Marketing Strategy Marketing Communications Advertising Integrated Marketing Brand Management Analytics Marketing Direct Marketing Strategic Partnerships Digital Marketing Marketing Research Brand Architecture Digital Strategy Business Development New Business Development Brand Development Media Buying Qualitative Research Strategic Communications Strategic Planning Product Development New Media Media Planning Digital Media Project Management Quantitative Research Copy Testing Consumer Insight Branding And Identity Media Research Segmentation Branding Initiatives Brand Image Studies Brand Tracking Studies Attrition Studies Segmentation Studies Concept Testing Consumer Product Testing Business Intelligence

Robert Herbst Education Details

Frequently Asked Questions about Robert Herbst

What company does Robert Herbst work for?

Robert Herbst works for Robert Herbst - Market Research Consulting

What is Robert Herbst's role at the current company?

Robert Herbst's current role is Market Research and Insights Consultant(US & Europe) with 25+ years of experience serving marketing agencies and companies seeking strategic insights to thrive..

What is Robert Herbst's email address?

Robert Herbst's email address is he****@****ail.com

What is Robert Herbst's direct phone number?

Robert Herbst's direct phone number is +171337*****

What schools did Robert Herbst attend?

Robert Herbst attended Emerson College, Kopernikus-Oberschule.

What skills is Robert Herbst known for?

Robert Herbst has skills like Market Research, Customer Insight, Marketing Strategy, Marketing Communications, Advertising, Integrated Marketing, Brand Management, Analytics, Marketing, Direct Marketing, Strategic Partnerships, Digital Marketing.

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