Robert Herbst Email & Phone Number

Berlin, Germany

• Design and implement research and insights initiatives to support strategic planning efforts of marketing agencies and company’s across B2B and B2C categories and industries in the U.S. and in Europe.Manage the.
• Liaise with European-based agency teams to support U.S. and international research… Show more Design and implement research and insights initiatives to support strategic planning efforts of marketing agencies and.
• Liaise with European-based agency teams to support U.S. and international research efforts for clients based in EMEA and international markets. Show less

Houston, Texas Area

• Managed and directed all primary and secondary research projects on behalf of agency clients, internal teams, specialized services divisions and business development team
• Oversaw the design and implementation of primary market research studies including supplier selection, study design, project management and summary/ presentation of research findings
• Compiled, analyzed and synthesized secondary and syndicated research data to drive category and consumer insights
• Provided expertise in… Show more Managed and directed all primary and secondary research projects on behalf of agency clients, internal teams, specialized services divisions and business development team
• Provided expertise in matters of research techniques, methodology, and procedures
• Assured quality of research projects with focus on actionable insights

Built, grew and managed the research and insights function of the agency.

• Dual responsibility for heading business intelligence initiatives and supporting new business director in all business development efforts
• Applied strategic research to support all areas of business development: Identified prospects and their marketing needs or business issues, developed highly customized proposals, presentations and sales materials, and.

• Helped develop and implement a highly personalized direct marketing campaign to low-penetration/high-potential accounts resulting in $1.2 million in new sales for BMC Software
• Managed development and implementation of various international marketing efforts on behalf of BMC, including an extensive campaign in support of Control-M for SAP across multiple European markets
• Helped develop a consumer-insight driven retail re-branding plan for GardenRige
• Supported the launch of ConAgra’s Banquet… Show more Helped develop and implement a highly personalized direct marketing campaign to low-penetration/high-potential accounts resulting in $1.2 million in new sales for.
• Supported the launch of ConAgra’s Banquet Crock-Pot Classics, an IRI Top 10 New Product Pacesetter brand achieving $71 million in first year retail sales. Show less

Houston, Texas, United States

• Reporting directly to president, conceptualized and implemented comprehensive marketing communications programs
• Monitored campaign effectiveness, analyzed competitive activities, established and monitored budgets
• Won National EFFIE Award for Advertising Effectiveness demonstrated on behalf of Lincoln Property Company
• Strategic communication campaign for St. Luke’s Episcopal Hospital increased patient inquiries by over 200% and net revenue by 10% or more than $40 million. The campaign… Show more Reporting directly to president.
• Strategic communication campaign for St. Luke’s Episcopal Hospital increased patient inquiries by over 200% and net revenue by 10% or more than $40 million. The campaign received numerous ADDY Awards and Citations of.

Grey Alliance (Burbank, CA)

• Assisted CEO and Director of West Coast Operations launch new Grey Advertising subsidiary focused on the creation and development of strategic partnerships between brand companies, entertainment properties and new media
• Prepared new business proposals/presentations
• Helped develop and execute customized special events and promotional programs for clients
• Provided assistance in developing product placement and tie-in promotional opportunities with motion picture and television… Show more Assisted CEO and Director of West Coast Operations launch new Grey Advertising.
• Provided assistance in developing product placement and tie-in promotional opportunities with motion picture and television properties.Grey Alliance was founded in 1999 as an entertainment and strategic marketing.

Grey Entertainment (Burbank, CA)

• Assessed viability and supported development of product placement and cross-promotional tie-in opportunities between media/retail/packaged goods partners and Warner Bros. Theatrical, Home Video and the WB Television.
• Conducted multitude of domestic and international market research projects for Warner Bros. and other agency clients
• Acted as entertainment resource for Grey Advertising at-large, its accounts and subsidiaries, and for new business development.Grey Entertainment… Show more Assessed viability and supported development of product.
• Acted as entertainment resource for Grey Advertising at-large, its accounts and subsidiaries, and for new business development.Grey Entertainment operated as a subsidiary of Grey Advertising/ Grey Worldwide and was one.

Grey Entertainment (Burbank, CA)

Evaluated film scripts and supported development of entertainment promotions.

Managed special event projects from conception to completion.

Connex/BBDO (Berlin, Germany)

Collected and analyzed research data in support of communication strategy development for a new client.Connex/BBDO was the Berlin subsidiary of BBDO’s worldwide network. BBDO is one of the world’s leading agency networks with more than 290 offices in 75 countries.

Assisted production manager with project workflow and traffic management.

B.S., Communications/ Advertising

Activities and Societies: American Advertising Federation College Chapter, 1995 AAF Student Competition (Dodge Neon), 1996 AAF Student.

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