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ADVERTISING & MARKETING EXECUTIVE with extensive hands-on experience and proven successes in Strategic B2B Marketing, Market Intelligence / Planning, Competitive Intelligence, and Direct Sales to senior level executives.Track record combines expertise in strategic market planning, organizational leadership and account planning with strong qualifications in product launches. Thrive in an atmosphere of challenge, creativity and variety.My goal is to maximize sales, product & solution offerings, with effective marketing messages, positioning, and successful go to market strategies.Specialties: • Account Planning• Competitive Intelligence• Market Intelligence• Marketing planning• Consulting• Business building marketing and sales programs• Vendor management• Project management
Robert Snow Marketing Communications (Rsmc)
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Account Planning And Business DevelopmentRobert Snow Marketing Communications (Rsmc) 2013 - PresentNew York CityI provide research and strategy support for development of high quality marketing communications. Assist in new business development, and PR efforts.RSMC is a full service B2B Marketing Communications agency specializing in the High Technology sector.
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ConsultantMarketsmart 2011 - PresentMarketsmartProviding Marketing and Sales consulting to both existing and start-up companies. Clients have included a web design firm, and a construction products company with unique technologies.Speaker at the Orange County Business Accelerator (OCBA). A Government funded business incubator.
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Assoc. Director Account PlanningWunderman 2009 - 2011For the Dell account, successfully utilize extensive high tech marketing background and strong B-2-B expertise to formulate cutting-edge strategic plans and creative briefs that effectively identify insight into customer’s motivations/feelings leading to the most effective ads for increased market share to consistently grow customer base and ensure profitable, on-going client relationships. Specialized in product launches of strategic client solutions and offerings.Awarded BEST WORK SUBMITTED in connection with a ‘How to Write a Creative Brief’ workshop given by the agency, May 2010. -
Director, MarketingComputer Associates 2005 - 2009Director Marketing: Global Campaign Management: Recognized as being instrumental in the formulation and deployment of high quality sales tools delivering increased effectiveness and enhancing the image of the field sales and marketing teams, generating more leads and delivering more closed deals. Director of Sales Competitive Intelligence:Orchestrated and executed highly successful intranet site enabling the sales force to instantaneously get up to speed on competitive data and successfully out-perform the competition. Successfully identified sales force’s information needs. Created “Competitive Flash” a rapid-read world wide online publication for the field, to keep the team updated with timely information on competitive initiatives enabling better productivity and effectiveness. -
Director, Marketing & SalesThe Knowledge Agency 2003 - 2005Ny, NyRestructured the sales and marketing programs for this business research and consulting firm with major Fortune 500 clients, resulting in new lines of business, doubling the number of prospective clients. Brought in new business for a new information service designed to help companies fight counterfeit products.
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Marketing Manager Strategy & PlanningIbm 1995 - 2003Played key role on the IBM.com strategy team as focal point for Market Intelligence to drive market research results into the teleweb strategy process. Provided thought leadership and insights into market and competitive activity.Successfully created key deliverables in support of the Mid Market solutions marketing organization both globally and for the Americas group; managed primary and secondary market research projects. Published an internationally distributed online competitive newsletter.Recognized for producing and analyzing intelligence utilized by the highest executive levels in the corporation, for overall corporate strategy development. Focused on competitive intelligence for emerging Internet e-Business software and solutions areas.Established successful marketing programs for DIGITAL LIBRARY, an emerging solution for digitizing and managing unstructured data on a large scale.Specially recruited into IBM as a Marketing and Sales consultant to join a cross functional team of marketing, technical, and content professionals in support of developing and launching the first e-Business information venture in IBM’s newly formed Internet Division. -
PresidentMarket Smart 1993 - 1995Marketing and Sales consulting focused on increasing effectiveness, and revenues, for both profit and non-profit organizations.
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Marketing RepresentativeMatthew Bender 1991 - 1993Direct sales of complex and varied essential legal information sold to corporate attorneys. Trained new reps. Awarded Sales Rep of the year for the Eastern region. -
Group Manager Business DevelopmentFind Svp 1987 - 1990Direct sales of market research on a retainer basis to top executives of businesses of all sizes. Doubled my territory in revenues and accounts in the first year. Promoted to Group Manager after first year.
Rob Garber Skills
Rob Garber Education Details
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Long Island University, Brooklyn CampusPsychology, Music -
Columbia University In The City Of New YorkBehavioral Science -
Marketing Management -
Market MotiveSocial Media Practitioner
Frequently Asked Questions about Rob Garber
What company does Rob Garber work for?
Rob Garber works for Robert Snow Marketing Communications (Rsmc)
What is Rob Garber's role at the current company?
Rob Garber's current role is Account Planning and Business Development at RSMC.
What is Rob Garber's email address?
Rob Garber's email address is rh****@****zon.net
What is Rob Garber's direct phone number?
Rob Garber's direct phone number is +121294*****
What schools did Rob Garber attend?
Rob Garber attended Long Island University, Brooklyn Campus, Columbia University In The City Of New York, Pace University - Lubin School Of Business, Market Motive.
What are some of Rob Garber's interests?
Rob Garber has interest in Children, Videophile, Investing, Emerging Technologies, Jazz, Audiophile, Tennis.
What skills is Rob Garber known for?
Rob Garber has skills like Strategy, Marketing Strategy, Lead Generation, Crm, Market Research, Marketing Management, Marketing, Start Ups, Business Development, Management, Competitive Intelligence, Integrated Marketing.
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Rob Garber
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