Rob Garber

Rob Garber Email and Phone Number

Account Planning and Business Development at RSMC @
Rob Garber's Location
Cortlandt Manor, New York, United States, United States
Rob Garber's Contact Details

Rob Garber personal email

n/a
About Rob Garber

ADVERTISING & MARKETING EXECUTIVE with extensive hands-on experience and proven successes in Strategic B2B Marketing, Market Intelligence / Planning, Competitive Intelligence, and Direct Sales to senior level executives.Track record combines expertise in strategic market planning, organizational leadership and account planning with strong qualifications in product launches. Thrive in an atmosphere of challenge, creativity and variety.My goal is to maximize sales, product & solution offerings, with effective marketing messages, positioning, and successful go to market strategies.Specialties: • Account Planning• Competitive Intelligence• Market Intelligence• Marketing planning• Consulting• Business building marketing and sales programs• Vendor management• Project management

Rob Garber's Current Company Details
Robert Snow Marketing Communications (RSMC)

Robert Snow Marketing Communications (Rsmc)

Account Planning and Business Development at RSMC
Rob Garber Work Experience Details
  • Robert Snow Marketing Communications (Rsmc)
    Account Planning And Business Development
    Robert Snow Marketing Communications (Rsmc) 2013 - Present
    New York City
    I provide research and strategy support for development of high quality marketing communications. Assist in new business development, and PR efforts.RSMC is a full service B2B Marketing Communications agency specializing in the High Technology sector.
  • Marketsmart
    Consultant
    Marketsmart 2011 - Present
    Marketsmart
    Providing Marketing and Sales consulting to both existing and start-up companies. Clients have included a web design firm, and a construction products company with unique technologies.Speaker at the Orange County Business Accelerator (OCBA). A Government funded business incubator.
  • Wunderman
    Assoc. Director Account Planning
    Wunderman 2009 - 2011
    For the Dell account, successfully utilize extensive high tech marketing background and strong B-2-B expertise to formulate cutting-edge strategic plans and creative briefs that effectively identify insight into customer’s motivations/feelings leading to the most effective ads for increased market share to consistently grow customer base and ensure profitable, on-going client relationships. Specialized in product launches of strategic client solutions and offerings.Awarded BEST WORK SUBMITTED in connection with a ‘How to Write a Creative Brief’ workshop given by the agency, May 2010.
  • Computer Associates
    Director, Marketing
    Computer Associates 2005 - 2009
    Director Marketing: Global Campaign Management: Recognized as being instrumental in the formulation and deployment of high quality sales tools delivering increased effectiveness and enhancing the image of the field sales and marketing teams, generating more leads and delivering more closed deals. Director of Sales Competitive Intelligence:Orchestrated and executed highly successful intranet site enabling the sales force to instantaneously get up to speed on competitive data and successfully out-perform the competition. Successfully identified sales force’s information needs. Created “Competitive Flash” a rapid-read world wide online publication for the field, to keep the team updated with timely information on competitive initiatives enabling better productivity and effectiveness.
  • The Knowledge Agency
    Director, Marketing & Sales
    The Knowledge Agency 2003 - 2005
    Ny, Ny
    Restructured the sales and marketing programs for this business research and consulting firm with major Fortune 500 clients, resulting in new lines of business, doubling the number of prospective clients. Brought in new business for a new information service designed to help companies fight counterfeit products.
  • Ibm
    Marketing Manager Strategy & Planning
    Ibm 1995 - 2003
    Played key role on the IBM.com strategy team as focal point for Market Intelligence to drive market research results into the teleweb strategy process. Provided thought leadership and insights into market and competitive activity.Successfully created key deliverables in support of the Mid Market solutions marketing organization both globally and for the Americas group; managed primary and secondary market research projects. Published an internationally distributed online competitive newsletter.Recognized for producing and analyzing intelligence utilized by the highest executive levels in the corporation, for overall corporate strategy development. Focused on competitive intelligence for emerging Internet e-Business software and solutions areas.Established successful marketing programs for DIGITAL LIBRARY, an emerging solution for digitizing and managing unstructured data on a large scale.Specially recruited into IBM as a Marketing and Sales consultant to join a cross functional team of marketing, technical, and content professionals in support of developing and launching the first e-Business information venture in IBM’s newly formed Internet Division.
  • Market Smart
    President
    Market Smart 1993 - 1995
    Marketing and Sales consulting focused on increasing effectiveness, and revenues, for both profit and non-profit organizations.
  • Matthew Bender
    Marketing Representative
    Matthew Bender 1991 - 1993
    Direct sales of complex and varied essential legal information sold to corporate attorneys. Trained new reps. Awarded Sales Rep of the year for the Eastern region.
  • Find Svp
    Group Manager Business Development
    Find Svp 1987 - 1990
    Direct sales of market research on a retainer basis to top executives of businesses of all sizes. Doubled my territory in revenues and accounts in the first year. Promoted to Group Manager after first year.

Rob Garber Skills

Strategy Marketing Strategy Lead Generation Crm Market Research Marketing Management Marketing Start Ups Business Development Management Competitive Intelligence Integrated Marketing Marketing Communications B2b Marketing Advertising Market Intelligence Account Planning Cross Functional Team Leadership B2b Market Analysis Creative Strategy Web Marketing Go To Market Strategy Entrepreneurship Business Strategy Consulting Strategic Planning Thought Leadership Digital Marketing Digital Strategy Market Planning And Strategy Advertising Strategy Sales Operations Strategic Partnerships Multi Channel Marketing Direct Marketing Product Marketing Secondary Research Internet Marketing Web Analytics Marketing Research Market Planning Product Launch Seo New Business Development Creative Direction Direct Sales Competitive Analysis Strategic Communications Strategic Thinking

Rob Garber Education Details

Frequently Asked Questions about Rob Garber

What company does Rob Garber work for?

Rob Garber works for Robert Snow Marketing Communications (Rsmc)

What is Rob Garber's role at the current company?

Rob Garber's current role is Account Planning and Business Development at RSMC.

What is Rob Garber's email address?

Rob Garber's email address is rh****@****zon.net

What is Rob Garber's direct phone number?

Rob Garber's direct phone number is +121294*****

What schools did Rob Garber attend?

Rob Garber attended Long Island University, Brooklyn Campus, Columbia University In The City Of New York, Pace University - Lubin School Of Business, Market Motive.

What are some of Rob Garber's interests?

Rob Garber has interest in Children, Videophile, Investing, Emerging Technologies, Jazz, Audiophile, Tennis.

What skills is Rob Garber known for?

Rob Garber has skills like Strategy, Marketing Strategy, Lead Generation, Crm, Market Research, Marketing Management, Marketing, Start Ups, Business Development, Management, Competitive Intelligence, Integrated Marketing.

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