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• Led a team of 60+ through the rental and management of 2532 bedrooms; the largest off-campus site in the country at the time I started.• Created a powerful excel spreadsheet to unite vital community data into one workable document across all departments – from Resident placement to furniture inventory, to turnover worksheet details as well as occupancy stats. • Planned and facilitated install of $400k worth of furniture in 7 days during apartment turnover.• Implemented new programs to increase prospect engagement and $500k annual marketing plan.

* Led a complete restructuring and rebranding of a 400+ unit off-campus dormitory near the University of Central Florida through a change in ownership.* Oversaw the management and rehab of numerous student rental communities near UCF including a fraternity house and master leases for other conventional multi-family properties.* Created all new Operational systems, including; unit matrix, Fall Rent Roll, new 15-page Housing Contract, and all internal management documents.* Profitability through aggressive cost-saving measures - restructured multiple vendor contracts and in-house efforts to trim $150k in expenses while improving Resident services in the first 3 months. * Raised rates by $85 in the first three months while maintaining 100% occupancy levels. * Increased revenue by $5k per month through diligent billing of assorted fees while increasing customer service at all levels of the community.* Branding and revitalization of an on-site, full-service cafeteria' which serves over 12k meals a month. * Created and implemented metrics to measure traffic and increase closing ratios while keeping advertising costs low and making strategic marketing possible for the first time.* Maintained 100% current occupancy despite 30% of leases expiring during Dec. & Jan. through aggressive sales training and guerrilla marketing.* Strategic planning of pending multi-million dollar renovations encompassing every aspect of the community. * Innovation of department structures to maximize profitability and Resident satisfaction – from Housekeeping and Service to Bistro and Office teams.

Created MyStudentApt, an app that would measure market conditions for student housing clients and tell them when/where the sweet spot to rent would be based on historical factors and changing market conditions. Think "Gas buddy" for apartments. Quickly realized that concept required a lot more capital and knowledge than we had and turned the site into a full-time blog on leadership and student housing.

• Led, motivated, and mentored seven Community Managers, responsible for ten assets (mix of Class A, B, and C – Student & Conventional) consisting of 1470 units, to better than company average in NOI, Rental Revenue and overall occupancy. • Increased portfolio NOI through dynamic marketing, proactively targeted price increases, and aggressive elimination of “specials”, on fast-moving floor plans. • Developed innovative “Fall Rent Roll Matrix” to track all important floor plan metrics within my portfolio to ensure maximum rental rates week-to-week while minimizing vacancy risk. Matrix use adopted by all other Regional Managers in three months.• Maintained less than 1% portfolio delinquency through diligent collection practices while maintaining a constant focus on customer service and creating outstanding experiences for our clients.• Coordinated Operations and Marketing divisions to create a successful guerrilla marketing program and company-wide strategies for maximizing traffic generation through Business-to-Business efforts and grass-roots marketing. • Created daring financial plans for portfolio communities were 7 of 10 eventually met or exceeded audacious goals of NOI increases of up to 11%. Nine of ten communities finished in the top half of Gainesville TCC assets for Occ & Year-over-year rates. • Implemented monthly inspection contest for sites to ensure polish and sparkle of all; models, common areas, and vacant units. • Spearheaded company-wide exclusive contract with Sherwin-Williams to reduce paint costs by $30,000 annually. • Conducted numerous sales training classes for leasing agents in conjunction with the newly developed training department.• Headed the TCC Book Club for three years, leading monthly meetings in the discussion of the best in professional literature and how we can apply those concepts to our brand, market, and industry.

•Chosen to transform a faltering two-year-old Conventional asset to a Student Housing community, including recreating all internal operating systems, documents, and staff hiring/training. • Directed multiple departments and consolidated efforts to rent 250+ 2/2 bedrooms in less than two months to reach 99.6% occupancy at asset record-high-NOI. Achieved through outside marketing efforts and uncompromising customer service.• Executed 700+ bedroom turnover in just nine days while installing new furniture in 200+ units during that same time. • After successful revamp of asset and seeing it through its first successful turnover in 3 years, I was promoted to Regional Manager – retaining The Enclave in my portfolio.

• Spearheaded Operational takeover of TCC’s first-ever Student Housing asset from original owners including re-creating all internal systems; lease documents, roommate matching forms, and management software change from MRI to Yardi Voyager.• Invented a revolutionary apartment turnover system for an average of 950 beds turned in 9 day period to maximize productivity, reduce labor costs, vendor billing disputes, and ensure Resident satisfaction.• Created and presented monthly reports for Client Service partner: GMAC (now Ally Bank) focusing on P&L, leasing trends, market analysis, and comprehensive financial projections for $8 million in annual revenues.• Planned/contracted all Resident events and promotions for the property with a marketing budget of $125,000 annually. Held successful events which drew 2000+ people on a monthly/weekly basis: Night-time luaus, Pool parties featuring UF athletes, Charity Poker Tournaments, EA Sports video game competitions, spa days, and more.• Oversaw $2.8 million capital project to rebuild all porches and stairwells on 30 buildings and complete site re-painting, over a year while relentlessly focused on superb customer service and continuing to exceed fall leasing expectations.• Created Roommate Matching program with IT department to back-end into Yardi for effective and timely placement of future Residents with existing ones. Also built mail merge system which allowed us to save 250 man hours on compiling Residents’ roommates’ contact information for move-in packets.• For over 2.5 years kept Gainesville Place as the market leader in the By-the-bed Student Leasing through inspired hiring, training, and resource allocation – consistently beating newer product coming online year after year.