Managing Director
Dloky Proximity Marketing
As General Manager of Dloky I manage the product development by a team of frontend and backend web (#PWA) and native app iOS and Android developers, distributed worldwide. I set goals, targets and prioritize the various features and fixes. Next to the business and technical development I am responsible for (digital) marketing, SEO and PR as well as financial planning and budget control.Dloky is a worldwide #proximitymarketing platform for #retail and #hospitality. Dloky is also offered white label e.g. for #shoppingmalls and #citymarketing✓ Develop business plan and business model, define strategy & goals✓ Develop product specs and requirements✓ Design of prototype, mock-ups and wire-frames of mobile app and website✓ Search and recruitment of app developers for iOS and Android as well as Polymer web developers both local as well as online (in Venezuela and HongKong) via Upwork✓ Product development management through tools as GitLab, Slack, G suite and Hangouts. Planning, prioritizing, progress control, budget control, assignments, time control, bug and issue reporting✓ Contract negotiations, legal matters, domain name & logo design, trademark applications✓ App, website and backend software testing and reporting✓ Acquisition of retail partners and clients as well as other partners such as malls and strategic partners, for example credit card companies, software partners etc.✓ Social media marketing and advertising (SMM) on Facebook, Twitter and LinkedIn✓ SEO, both onsite as well as offsite, also with the help of external SEO specialists, link-building, Google Search Console and Google Analytics, data analysis, #SEM, #Adwords✓ Digital marketing, blogs, WordPress site, content marketing, write and distribute press releases✓ Outsourced video production; video script development, storyboard, video editing✓ App store optimization, localisation in 30+ languages✓ Financial reporting and budget control, accounting