Robert Hoover Email & Phone Number

Morristown, Nj, Us

Senningerberg, Luxembourg, Lu

Senningerberg, Luxembourg, Lu

Launched Kinder brand in the US; led product launch of Kinder Joy, the #1 Food + Beverage launch in 2018 (IRI New Product Pacesetters, May 2019).Reached over $160MM in retail sales on Kinder Joy in first 12 months post launch. Achieved 25% trial among core target on Kinder Joy in first 12 months post launch; led consumer communication and media strategy.

Hershey, Pennsylvania, Us

Lead P&L for $150MM retail sales business (SNACKS).Grew Hershey sales by $100MM; launched two new brands (Snack Mix and Snack Bites) across two new packtypes and over 20 new SKUs. Over delivered annual plan by 20%; increased dollar velocity by 20% via marketing campaign (TV, social) and expanded distribution by launching unique items in 3 channels.

Hershey, Pennsylvania, Us

Led Joint Venture with 3D Systems, Inc., the leading provider of 3D printed technology.Drafted business plan, including product offering, channel strategy, and revenue sharing.Championed lean start-up model at Hershey; launched five commercial events at Hershey’s Chocolate World and other retail locations to validate and evolve business model concepts.

Chicago, Il, Us

Led P&L for $650MM retail sales brand (SMART ONES).Increased EBIT by over $2MM; removed underperforming trade promotion events at the largest retail accounts. Increased ROI by over 10pts on a $30MM marketing budget; targeted heavy users (represented 50% of volume) through digital media and point-of-purchase tactics.

Chicago, Il, Us

Led Innovation for $750MM in retail sales brand (ORE-IDA).Launched the brand's first all-natural product line, Ore-Ida Simply (4 SKUs). Increased EBIT by $3MM; created assortment model to optimize product mix of 60 items.Led corporate-wide initiative to penetrate new channels, including Dollar, Drug, and C-Store.Delivered over 100M points of incremental distribution and launched 10 new items.Grew channel sales over 60% year-over-year by building new customer relationships; received HJ Heinz (Henry) Award for Marketing in 2012 as a result.

Chicago, Il, Us

Led product development and digital campaign for $300MM retail sales brand (TGI FRIDAY'S).Launched five new retail items based on culinary food service trends. Increased EBIT by $4MM; repositioned chicken wing business to mitigate rising commodity costs and improve the product based on consumer insight for crispier wings. Led ABM recruitment at Duke (2009) resulting in 7 new hires, the largest at Heinz.Led project management for $150MM retail sales brand (BAGEL BITES).Led product reformulation across entire product portfolio. Guided creative development of $5MM equity building media campaign.

Pittsburgh, Pa, Us

Managed $100MM portfolio, including real estate, private equity, and venture capital assets.Led the strategic direction of six portfolio companies, including a Board of Director role for KEURIG, INC. Led three sales transactions worth $100MM total; authored marketing materials, contacted potential buyers, and negotiated purchase price and contract terms.Supported the launch of MDT’s first nine mutual funds; authored marketing materials and conducted pricing analysis.

Richmond, Va, Us

Evaluated and marketed client businesses to prospective buyers.Closed three sales transactions valued over $500MM total; developed marketing strategies, co-authored client prospectuses, and contacted potential buyers.Won advisory business with three clients representing over $5MM in fees; co-authored sales pitches and presented to client management teams.

Mba, Marketing

Bsba, Finance, International Business