Bobby Iadanza Email & Phone Number

United States

United States

Ronkonkoma, New York, United States

Utilizing a heavy daily call campaign, speak with prospects and current clients in order to grow business. Build and strengthen relationships and handle any client service issues / customer requests in a timely manner.

Westhampton Beach, Ny

When I started as Business Partnerships Manager, sales stood at $23k. By focusing on service and attention, and with a solid prospecting effort, my client list eventually grew to over 3,800 companies of all sizes: from Fortune 500 to smaller, local companies. Sales grew every year, first reaching the $1 million mark in 2018 and by the end of 2020, annual sales stood at almost $1.3 million. I built this business by sheer effort - prospecting via email, in person, and phone. The relationships I formed were lasting. My clients - more like partners - knew I was always there for them. My dedication, professionalism, and work ethic are a fit for any company in any industry.

Staten Island, Ny

I was responsible for building and managing direct relationships with colleges, universities, and marketing agencies. The lead generation efforts of MASH Marketing is but an extension of the marketing efforts of the college and university partners we represent. As always, the goal was help my partners - and MASH Marketing - meet and exceed their respective enrollment and ROI metrics while furthering the reputation of MASH Marketing as an industry leader in transparency, accountability, and compliance. As part of the MASH Marketing executive team, I also assisted in decision-making as needed, including the expansion of the company's efforts into other vertical markets, personnel growth, and as a representative of the company at industry events.

Utilizing my experience in account management and relationship building, as well as my general knowledge of the education marketing industry, I led internal business units in the vetting of potential lead generation vendors. In addition, I coordinated efforts for several internal business intelligence projects such as mapping the education marketing industry, and researching and creating SWOT analysis of competitors. Both projects were used by c-level executives to make important business decisions.

My role was to manage an existing book of business as well as prospect for new business. Clients consisted of both educational institutions and marketing agencies alike. During my tenure I helped grow my book of business from $45K per month to over $500K per month – growth of over 1,000%. My book represented 65% of all company billing at its peak, accomplished through the retention and growth of existing business, and winning new clients. Relationships were managed strategically, using data analysis and coordinating internal resources. In addition, my planning and efforts helped lead the organization into the International education landscape, ultimately booking nearly $300K per month from schools based overseas. This was accomplished by working both internally - ensuring our technology and marketing would succeed and could market internationally - as well as conducting a heavy prospecting campaign that included face-to-face meetings, Skype, emails, and telephone calls. International business eventually came to represent 60% of my book and 40% of the company’s billings. Besides selling, I also took it upon myself to become our clients internal advocate, thereby ensuring their satisfaction with our product. I conducted weekly conference calls with my partners, helping to stay ahead of issues and learn the trends and challenges my partners faced in their roles. Worked with internal teams such as operations, technology, and marketing to ensure client needs were being met and issues were resolved. My interaction helped transform their view of DegreeTree from that of a vendor to a respected, valued partner.

Robert has direct supervisory responsiblilty for all of the teams supporting named accounts in the Enterpprise region. This will include Managers, Account Managers, Account Development Managers and Client Support Managers. The Director will oversee operational aspects of the group including the development and management of the team. Areas such as account reviews, account planning, account maintenance, additional revenue growth out of existing base of accounts will also be required.

I was brought on board to build a client services team - from scratch. My team of 11 was responsible for the agencies existing client base. With morale low, and our reputation tarnished, I enacted policies and procedures that helped to improve the culture of the agency – and more importantly, how we were viewed in the industry. The result was a motivated, capable base of account professionals, four of which went on to be promoted, and a reduction in the number of clients lost from 324 in 2008 to 1 in 2009. In 2009, revenue from our existing partners increased 435% from 2008. When the New York office was closed, I was moved into a work-from home position with the newly-created Vertical Marketing Group. Built a team, comprised of managers based in New York, Massachusetts, and Kansas to lead PlattForm’s entry into the non-education verticals.

I was brought on board to lead the expansion into the on-campus market. Under my stead as Account Executive, 98 new schools were signed and business grew by 118%. My hands-on approach and growth of personal relationships with my partners led to a 218% up-sell close rate and 75% of my partners being cross-sold into products from other Experian companies. During this time, I maintained a 100% retention rate in my book. I was then promoted to Regional Account Manager, where I expertly managed our three most vital partner relationships, increasing their business by 74% in three months. I worked alongside the outgoing Director of Client Services, as I was being groomed for the Director’s role.

I was part of the Business Gift Services (BGS) team. Our focus was on creating and selling B2B gifting programs (holiday gifting, office beautification, employee recognition, employee discounts, etc). My role consisted of building and maintaining relationships with strategic Fortune 500 companies in the Entertainment, Sports, Marketing, Media, and Advertising verticals, with the goal was to consultatively sell our programs to these companies. Objectives were achieved by creating an annual vertical plan as well as detailed daily calling plans. In addition to my selling and relationship-building duties, I acted as a cross-departmental project manager, ensuing the timely completion of internal initiatives. I also acted as a mentor, helping to train and guide new BGS representatives.

As an Assistant Operations Manager I identified areas for operational improvement and implement corrective policies, was responsible for ensuring accuracy and timeliness of output, forms, and statements, implemented 529 Plan policies and follow up to ensure their compliance, and handled relationships with the the state governments who comprised our clients and vendors. In addition, I worked closely with the State of California Treasurer’s office and handled all aspects of their Governor’s Scholarship program. In my role as a Quality Assurance Associate, I reduced errors in transaction processing by performing daily quality control checks, worked with internal call centers to stay abreast of trends and client concerns, and escalated all client concerns and follow up to ensure satisfactory completion.

My role was to ensure the accuracy of transaction processing and reporting, as well as to ensure that fund clients had the ability to voice their opinions and concerns.

Mba, Executive Management

Activities and Societies: Sigma Iota EpsilonSelected for Executive in Residence Program. One of two students chosen to speak at annual.

Ba, Business, English, History

Education record

Activities and Societies: Tau Kappa Epsilon International Fraternity, Student Government