Robert Iafrate Email & Phone Number

Detroit, MI, US

• Manage all facets of CRM activities for U.S. and Canadian OEM clients and their respective dealers. Elevating the lead delivery process to maximize sales opportunities, increase close rates and report KPI metrics for.
• Compile and evaluate market intelligence, customer feedback, and analysis for opportunities to enhance the customer experience in support of OEM retail strategies.
• Direct and manage strategic relationships with CRM business partners to align on market roadmap developments and implement OEM program enhancements.
• Drive agility, efficiency, and creative problem solving within cross functional teams to meet the changing needs of our customers.
• Analyze data and insights to optimize relationship marketing efforts throughout the lifecycle of the customer journey.

• Established uniform requirements for the organization of sales data for customer leads across all CRM partners. Operationalized common functionality to optimize the display and reporting of all customer sales lead data.
• Led CRM Certification Programs on behalf of OEM clients to ensure consistent data delivery across all channels
• Developed audit procedures to test CRM functionality to ensure respective program requirements are supported
• Cross functional role with OEM client and external business partners in the development of a major Dealer Website Program to provide digital retail solutions and corresponding reporting

• Provided thought leadership and key insights to optimize the effectiveness of advertising strategies with the objective of increasing sales through greater awareness and recognition of GM brands and nameplates.
• Advanced GM’s creative / media agency global model to drive consistent brand messaging in all markets.
• Developed critical insights within Focus Models / Focus Markets to ensure alignment between strategic marketing plans, advertising spend and product placement.
• Governed the scope, reporting and forecasting of Chevrolet’s $184M Global Marketing Initiatives fund used to increase brand awareness through select strategic expenditures.
• Established and implemented a standardized reporting structure for a ~$6B Global Branded Advertising budget resulting in increased reporting transparency and analytic efficiencies.
• Negotiating team member for ~$750M / 3 Year contract renewal for Chevrolet’s global creative agency.

• Managed all aspects of vehicle pricing throughout the product lifecycle of assigned nameplates. Successfully introduced limited edition, highly aspirational vehicles that generated enthusiasm amongst brand loyalists.
• Led cross functional stakeholder meetings for program management purposes to report design and cost changes through all engineering gates - product definition through vehicle introduction.
• Developed current / future vehicle model year pricing across various segments of the industry: (Corvette, Camaro, XTS, Malibu, Regal, Encore) to support program / business case profitability targets.
• Consulted with Planning, Product and Marketing teams to translate consumer research data into revenue generating actions on special edition Camaro and Corvette vehicles. (+$10M of revenue)
• Partnered with Purchasing regarding piece cost negotiations / support for low volume, special edition vehicles.
• Engaged with Product Managers to develop option equipment packages for select models. (Target CM = 40%)

• Analyzed all Powertrain commodity pricing adjustments and quantified financial impact for executive review and approval. (Annual Value of Business of $7.2B)
• Managed the Powertrain supplier evaluation process for new business placement to ensure viability and capability of meeting program requirements including long term strategy and objectives.
• Supported buyers on piece price negotiation tactics for a variety of commodities.
• Monitored risk assessments of supplier claim liabilities related to program cancellations, volume/mix changes.
• Supervised two contract employees responsible for analyzing supplier claims across all commodities.

• Managed all aspects of revenue forecasting / reporting and aligned results for operational planning.
• Developed targeted accessory sales strategies for Jeep resulting in $500K incremental sales year over year.
• Partnered with Accessory Product and Marketing teams on new product offerings and tracked status.
• Managed $25M Marketing Advertising and Merchandising budget, actuals and forecast to support the expansion and brand awareness of MOPAR.
• Led team to exceed Material Cost Management initiatives resulting in $200K savings on all packaging.
• Supported marketing plans to exceed targeted sales growth rate by 10% for the MOPAR Bulk Oil Program.

• Established investment cost targets for Dodge Ram components and tracked performance vs objectives.
• Coordinated program status meetings and drove teams to identify offsets where costs exceeded targets.
• Approved cost reduction actions and ensured savings were reflected in the P.O. price. (Total Savings >$1M)
• Managed $2.4B investment forecast for New Model Dodge Ram, current model and capacity program actions.
• Presented Operating Group projects in monthly Truck V.P. Review Meetings and secured corporate funding.
• Interfaced with Product Marketing / Planning teams to establish new product proposals at required profit level.

• Managed $2.2B investment forecast for the Toledo North Assembly Plant. (Greenfield site)
• Prepared capital and expense appropriation requests for local and corporate review and tracked associated expenditures.
• Audited project invoices for account distribution and cost overruns.
• Implemented cost savings initiatives for Paint Department that resulted in a 10% reduction of specific direct buys.
• Assisted in the development of annual operating budgets for Wrangler, Cherokee and Liberty nameplates.
• Created weekly plant performance reports for Plant Manager and staff.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Science (B.S.), Finance