I am an experienced Brand Marketer with a dedication to bridging consumer insights with brand strategy. Following the completion of my MBA, I refined my analytical and general management skills by applying by analyzing the brand health of multimillion-dollar brands, leading to the development and execution of robust commercial plans resulting in double-digit growth. At Kraft Heinz, I spearheaded innovation efforts, contributing an incremental $15 million in value in 2019.Prior to pursuing my MBA at the University of Pittsburgh, I served as the leader of the retail merchandising team at USA Track & Field, where I optimized operations and orchestrated marketing campaigns with Olympic athletes. Notably, in 2014, I delivered an experiential retail activation during the World Junior Championships in Eugene, Oregon, which drove 20% of our annual revenue within a 2.5-week period.My genuine passion lies in establishing connections between brands and consumers through the formulation of effective communication and commercial strategies.Outside of work, I am deeply passionate about running, run crew culture, empowering communities of color, and supporting small businesses.I thrive on love creating new connections and welcome the opportunity to connect further at rinnis85@gmail.com.