Bobby Olson Email & Phone Number

Denver, Co, Us

San Jose, California, Us

- Creates SEO-focused content for Webex.com, enhancing visibility across top-level, product, and lead capture pages.- Collaborated on launch comms for WebexOne in both 2023 and 2024, including marketing emails and social copy.- Authored SEO and UX copy for the Webex Contact Center microsite.- Refreshed and optimized sales email campaigns for new logo acquisition, product upselling, event invites and follow-up, product announcements, etc.- Restarted the monthly newsletter, with a new strategy that included personalized content based on the audience.- Coordinates with external agencies to design interactive infographics based on various analyst reports such as those from Forrester, Forbes, etc.- Spearheaded our webinar marketing email efforts, ensuring strong attendance metrics across a variety of topics.- Partnered with marketing managers and design teams to overhaul 20+ Webex device and customer story pages.- Worked with the brand team to revise Webex brand voice and tone guidelines.

Seattle, Us

I love the outdoors, I love REI, and I wanted a side gig where I could be around like-minded folks. Enter, my part-time job at REI.I really only work here a few times a month on the weekends, which is perfect for balancing this with my full-time role. I’ve made lasting connections, picked up new hobbies, and learned about different kinds of gear—all while helping our customers pursue their own passions!

Golden, Colorado, Us

I worked on a variety of projects across Golden Peak Media’s properties (Interweave, Quilting Daily, Sew Daily, and Artists Network).-Created ad sales collateral including white papers, sell sheets, and client-facing decks, all of which greatly improved our sales team’s performance.- Collaborated with the design team on video, static image, and GIF web ads and implemented an ad performance review process to help refine creative output.- Developed brand voice and tone guidelines for the Interweave+ community.- Ideated posts and captions for both paid and organic social media.- Authored email sequences for various stages of customer engagement, including welcome, win-back, and re-engagement campaigns.- Improved the search ranking of various landing pages with short and long-tail SEO keywords.- Managed launch comms, including press releases, for various projects such our affiliate program and the beloved Maker Festivals.- Video storyboarding and VO scriptwriting for event promotional materials- Produced internal reference guides, including best practices for community marketing managers.

- Worked with CEO, CRO, and a freelance designer to build out core brand elements such as the tagline, boilerplate, brand voice characteristics, etc.- Wrote copy for landing page wireframes in conjunction with the designer and developer.- Authored content and captions for organic social media.- Created and distributed press releases for notable company updates, such as partner announcements.

Salt Lake City, Utah, Us

I was the resident words guy! I wrote, edited, and implemented copy for a wide variety of short- and long-term projects across multiple teams. Some examples include:• Interactive quizzes, product guides, infographics, one-sheets, etc.• Press releases and journalist pitches• Blog content SEO refreshes that improved organic search traffic by an average of 30%• Landing page wireframes that helped drive a 79% increase in organic traffic in 1 year• Scriptwriting for Spotify audio ads• Copy for video, carousel, and single-image ads on social media, Terminus, Google Ads, etc.• Copy and routing for firmographically-targeted website chatbots (Drift and ZoomInfo)• UX writing for platform navigation buttons, tooltip pop-ups, and user notifications• Internal and external comms for company events, new initiative launches, etc.• Lifecycle marketing email workflows• New feature announcement blogs• Internal reference guides (content style guides, FAQ sheets, etc.)• Onboarding & new-hire education materials (ES sales certification course)I was involved in a few other random areas too:• I helped run our product marketing efforts, particularly regarding new releases and updates• I evaluated – and adjusted – our brand positioning, making copy revisions to various assets as needed• I handled our PR (press release distributions, journalist pitches, etc.)• Every so often I contributed to our podcast

Salt Lake City, Utah, Us

Lincoln, Us

• Accounts: NVC Wealth (Avior), University of Nebraska Medical Center, NECPA• Trained and managed a 4-person team of student brand strategists, reviewing and editing their work as necessary• Served as liaison between my team and leadership while auditing existing orientation resources and procedures to identify improvement opportunities

Lincoln, Us

• Accounts: NVC Wealth, Omaha Public Schools, Climate Change Nebraska.• Conducted primary research via focus groups and one-on-one interviews, then collected and analyzed supplementary quantitative data through Qualtrics surveys• Conceptualized brand identities/tones based on primary research and industry data, then codified them into client brand guides and creative briefs

Lincoln, Nebraska, Us

• Planned and executed the agency’s content strategy for Facebook, Twitter, and Instagram• Achieved an organic Instagram follower growth rate averaging 15% for two consecutive years• Wrote and edited blog content for www.VisitNebraska.com, with occasional contributions to NebraskaLAND magazine• Edited copy for miscellaneous projects: the annual Visit Nebraska calendar, the 2020 and 2021 Nebraska Travel Guides, etc.• Designed digital-native marketing collateral for partner campaigns like National Plan For Vacation Day 2020

• Managed a 30% organic increase in followers on our primary social media channel (Instagram) in about 5 months (395 to 600+)• Utilized paid social media campaigns to generate a record amount of merchandise orders• Collaborated with Exec team to create the covid-friendly virtual “Ad Club Experience,” replacing physical meetings• Helped organize virtual speakers and events for members• Wrote and published web content for www.UNLAdClub.com

• Planned and designed all visual aspects of Ad Club's digital or physical media• Helped organize speakers, events, and trips for members• Worked closely with the Copywriter and PR Director to ensure a cohesive message is delivered

Lincoln, Nebraska, Us

• Assisted the communications director in creating and managing candidates’ comms strategies• Created social media posts in-line with candidates’ planned strategy and voice• Crafted concise and informative press releases for campaign announcements• Used Mailchimp to build and track fundraising email campaigns with an average open rate of 20%

Boca Raton, Florida, Us

• Assessed and repaired hardware- and software-based issues on Windows computer systems• Guided customers through the service process, ensuring their complete understanding of issues and recommended solutions that best fit their needs• Performed general retail sales duties while completing regular customer service check-ins with sales associates