Consumer-centric, PEOPLE-focused, hands-on Business Leader and CRO, Advisor, C-Level Interim Manager, Founder & CEO | former Nike, PUMA, TAF, X-Bionic, O'Neill and others | #beHappySteering the Global ROLLERBLADE & TECNICA Outdoor Business Unit and the Tecnica Group B2E business, my tenure is marked by a relentless drive to enhance consumer engagement and business growth. My strong CONSUMER focus, expertise in business unit management, sales, marketing and brand management is instrumental in crafting strategies that resonate with our diverse customer base and drive key account successes.As Chairman, CEO and Advisor of proaptus.com, we focus on creating value spans across the sports, fashion, lifestyle, and tourism sectors, leveraging a collaborative approach to elevate businesses and foster positive community impact. Our team's commitment to sustainable practices is exemplified by initiatives like CABO CAFFÈ, Ark2030, CABO by MILKA [wmn Fashion] which supports social causes and environmental sustainability.Previously I have successfully driven the European business for The Athletes’ Foot, led the turnaround of the International Strategic Key Account Business and managed the Motorsport BU for PUMA. I have started my career in Sports at NIKE as CS and Global PLM Club Football.