✅ SNAPSHOT:Digital Marketing leader disrupting the sports energy and cessation markets through DTC revenue growth and transformative marketing strategies, PR, customer experience, lead generation, performance marketing, creative design, advertising and social media. ✅ SELECTED HIGHLIGHTS:🔹 Drove digital growth strategy and technology advancements that generated +35% YOY contribution margin increase, 21% YOY revenue growth, 20% increase in AOV, and 6% increase in conversion rates🔹 Built new in-house marketing and creative teams that eliminated outside agencies, increased marketing activity, improved quality, and provided data analytics to spur business growth; saving over $130,000 annually 🔹 Developed advertising and marketing campaigns, including paid and sponsored social media on Facebook, Tik Tok, and Google Adwords, that increased incremental revenue $220,000 while maintaining level advertising spend🔹 Leveraged extensive toolkit and implemented Shopify, Amazon and Walmart channel strategy while applying operational expertise growing revenue & brand acceleration✅ LEADERSHIP ASSESSMENT:Strongly motivated by goals while building on past experiences and working to eliminate ambiguity. Demonstrates commitment with perseverance. Gathers all available facts and data before carefully evaluating what, how, and why in the decision-making process. Will use own ingenuity, act with conviction, and accomplish the task without delay. Employs an energetic style and enjoys challenges, doing the big and little things, and going the extra mile. Challenged when able to build, increase, or strengthen something of worth. ✅ WHO IS GRINDS COFFEE POUCHES:GRINDS (getgrinds.com) is a rapidly growing CPG company who has developed an innovative energy & tobacco alternative product. Our product, Grinds Coffee Pouches, are made of flavored coffee and vitamins designed to help people get through the daily grind.

✅ SNAPSHOT:As a Marketing leader for Homage, a sports and vintage apparel 'entity' of Express Inc., I joined in a newly established role to create strategy, vision, and a roadmap for spurring new customer growth and scalability. Led team of multiple direct reports, including oversight of all digital strategic planning and execution, marketing, & paid advertising. Served as key member of Homage's executive team. ✅ SELECTED HIGHLIGHTS:🔹 Implemented growth strategies vis-à-vis new customer acquisition, improved retention, and revamped merchandising mix that spurred over 25% revenue growth for 24 of 28 months and over 31% growth for 14 consecutive months🔹 Spearheaded conversion rate optimization (CRO) enhancements, (Shopify) including implementing evergreen cart strategy that fueled +8% AOV growth while increasing YOY conversion rates +14.6% and boosting YOY revenue by $2.25M 🔹 Drove margin improvement eliminating over $800,000 in CAPEX and OPEX costs while boosting productivity and increasing revenue +25% as a part of managing the channel P&Ls🔹 Built from ground up a cross-functional team of direct reports, through talent acquisition, training, coaching, mentoring, goal setting, professional development, and performance management; earned reputation as an accessible, innovative, servant leader who fosters success of others ✅ EXECUTIVE STRENGTHS:Strategic Planning and Execution, Vision for Growth, Human Capital Development, Digital Sales and Marketing, Change Management, Campaign Development, Strategic Alignment, Consumer Analytics, P&L Management, Organizational Growth Planning, Contract Negotiations, Servant Leadership, Brand Startups, eCommerce, Risk Identification, Consumer Acquisition and Profiling, Vendor Management✅ WHO IS HOMAGE:Founded in 2007, this eCommerce sports apparel retailer turns back the clock with shout-outs to eclectic moments and personalities in sports, music, and pop culture. Homage was an 'entity' of Express Inc. (NYSE: EXPR)

✅ SNAPSHOT:I joined this media conglomerate as Manager, CRM – Digital Marketing, and promoted to Director role within 12 months. Drove innovation and multichannel digital strategy for PGATOUR.com consumer products, including mobile apps, websites, and social media. Led team of 3 direct reports while managing P&L up to $10M.✅ SELECTED HIGHLIGHTS:🔹 Pioneered and developed cutting-edge technology platforms that reshaped digital fan experience, including the first-of-its-kind PGATOUR mobile app, ShotTracker live scoring application, and interactive Ryder Cup app; generated $3.1M incremental revenue in 2 years🔹 Collaborated cross-functionally to develop innovative digital projects with improved user experience that boosted website traffic 10.3%🔹 Drove new revenue and broadened key targeted demographics by developing Turner Broadcasting’s first mobile ad network that spanned across 4 league and 2 entertainment properties 🔹 Led strategy creation and operational leadership for PGA.com and PGATOUR.com apps that generated over 1M downloads in 18 months, 1.4M live mobile video streams, 2.3M page views, and generated over $100K in incremental revenue over 4 days 🔹 Earned prestigious Emmy nomination for PGA Championship iPhone App Product Director, and awarded 2007 ad:tech Limelight interactive campaign award for best digital marketing campaign ✅ ADDITIONAL EXPERIENCES:Enterprise Retail Account Executive, Aptos, 2016 – 2017 Senior Strategic Account Executive, Pitney Bowes, 2015 – 2016 Manager of eCommerce, Speed Commerce, 2012 – 2015 Marketing Manager, Justice (Limited Too), 2000 – 2004 Account Representative, ThyssenKrupp, 1998 – 2000 ✅ WHO IS TURNER SPORTS:Turner Sports is a subsidiary of Warner Bros. Discovery, responsible for sports broadcasts on channels including TBS, TNT, AT&T SportsNet, TruTV and for operating the digital media outlets NCAA.com, NBA.com, PGATOUR.com, and PGA.com, as well as Bleacher Report and its streaming service B/R Live.

Managed Nascar's online database marketing program and CRM including email, direct mail and VM marketing campaigns. Managed PGA of America's online database direct-to-consumer campaigns.