- Developed and researched situational analysis SWOT analysis in order to execute clients’ needs for campaigns- Strategized creative briefing (Key Fact, Problem, Target, Objective, Promise, Support for promise, Insights, Tone & Manner, Mandatories) buyer personas, and campaign themes to achieve client goals on tight deadlines- Created a Linktree linking to all client’s social medias and website for audience’s easy access- Created specific goals, objectives, and tactics - Organized budgeting for campaigns, created newsletters, Instagram stories, Instagram posts, Instagram Reels, Canva Presentations, QR Codes, QR code sign-ups, phone reminders, and Q&A sessions for client’s social media platforms and website

- Delivered AthFest media list, press releases, traditional and digital pitches (emails, specific outlets/demographics), resulting in +2.5k attendees and +$3.4k more in grants compared to AthFest’s Educates Events in 2021- Created social media plans for all AthFest Educates’ social media platforms and websites (Facebook, Twitter, Instagram, Blogs)- Reached client’s target audiences by researching client history, competition, and developing SWOT analysis

- Developed crisis communication strategies for Food2Kids, dealing with human error, product harm, rumors, and challenges- Formulated methods to notify the critical/key public (executive board, investors, providers, volunteers, stakeholders, onlookers)- Centralized internal/external communication plans (key messages, crisis emotions/copings, notifications) for non-profit- Deciphered technical jargon and accounting for consumers and employees, fitting non-profit’s brand- Developed contact lists for clients in crisis, confidentiality statement write-ups, health/safety contract write-ups, internal procedural preparation and simulations, and incident report form write-ups

- Reached an audience of 5M+ views through written and edited articles on music events- Supported editorials with factual evidence and statistics without losing personality and voice- Featured in Athens Banner-Herald Newspaper as a reporter for Porchfest, Athen’s annual music festival- Interviewed, wrote and reported artists and new music for publisher’s newspaper and website- Liaised with co-editors editing stories in AP Style

- Served as a secondary facilitator to the Specialist, Training, and Engagement branches, assisting 400+ employees- Provided event day support during NFL and MLS games engaging with +74k fans- Supported the Welcome Home Training program, Values in Action Recognition Program and team member events