Robert is a serial food entrepreneur. He is the Founder of webloom and the former CEO and Co-owner of Metcalfe’s skinny and Metcalfe’s Food Company. In September 2015, Robert and his partner, Julian Metcalfe spun Metcalfe’s skinny out of Metcalfe’s Food Company. At the time, Metcalfe’s skinny was the UK’s leading premium popcorn brand. In January 2016, Julian and Robert sold a 26% stake in Metcalfe’s skinny to Diamond Foods (then the owner of Kettle Chips). In September, 2016, the new owner of Kettle Chips, Snyder’s, acquired the remaining 74% of the business, a deal that will ensure the brand’s growth potential is maximized in the UK and Europe. In May 2017, Robert launched BOU, a better-for-you range of bouillon, gravy & miso broth cubes and instant soup cups with the aim of disrupting categories in the food industry that have not seen innovation in years. BOU recreates timeless kitchen staples by packing healthier ingredients into easy to use cubes that never compromise on flavor or quality. They are now in over 9,000 locations across the US and Canada. Robert sold a majority stake in BOU to their manufacturer Major Food Company in March 2021. In September 2020, Robert launched webloom, the only Founder-led, operator-focused growth equity HoldCo with a focus on acquiring emerging, better-for consumer brands that are meeting the demand for healthier, more sustainable products. Robert decided to launch webloom on the premise that too many promising companies fail due to lack of strategic guidance and operational expertise during critical stages of development. Their highly disciplined approach and HoldCo model will allow them to be hands-on and dedicate significant time and resources to each acquisition, leading to greater efficiencies and returns to shareholders. webloom will primarily acquire UK and European companies to accelerate their growth in the US but will consider US companies as well. webloom’s management team and advisors have a combined experience in building over $5 Billion in shareholder value. Their vision over the next 5 years is to build webloom into a $1 Billion + enterprise value HoldCo with a minimum of 5 businesses they own within the consumer products world.