Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ

Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ Email and Phone Number

Growth and Performance Marketing Leader | Focused on Delivering Agile Growth and Retention Strategies | Strategic Marketing Leader - Leaders Build Successful Teams Through Selflessness and Teamwork! @ Ferocious Media
Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ's Location
Santa Clarita, California, United States, United States
Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ's Contact Details

Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ personal email

Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ phone numbers

About Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ

With over 8 years of experience in strategic marketing and customer success, I am a passionate and accomplished leader who drives growth, profitability, and excellence for Scorpion and its clients. I have a deep acumen for building and managing high-performing teams, fostering cross-functional collaboration, and creating data-driven and innovative marketing strategies.As the Director of Strategic Marketing, I oversee one of the largest marketing pods at Scorpion, responsible for delivering customer success for over 200 SMBs in the Home Service Vertical. I leverage my expertise in online marketing, content marketing, SEO, SEM, and advertising to craft compelling brand stories and optimize ROI for our clients. I am also a Google Ads Certified professional and a lifelong learner who constantly seeks new opportunities to expand my skills and knowledge. I am motivated by the challenge of solving complex problems, exceeding expectations, and making a positive impact in the industry.

Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ's Current Company Details
Ferocious Media

Ferocious Media

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Growth and Performance Marketing Leader | Focused on Delivering Agile Growth and Retention Strategies | Strategic Marketing Leader - Leaders Build Successful Teams Through Selflessness and Teamwork!
Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ Work Experience Details
  • Ferocious Media
    Vp Of Client Success
    Ferocious Media Nov 2024 - Present
    Farmingdale, New York, Us
  • Scorpion
    Director Of Strategic Marketing
    Scorpion 2020 - Nov 2024
    Salt Lake City, Ut, Us
    A servant leader with a natural ability to teach, mentor, and coach Senior SEO, PPC, Content, Social Media, and Marketing Managers, subsequently selected to manage remotely one of the largest marketing pods of the 18+ at Scorpion. We were responsible for delivering customer success for over 200+ SMBs in the Home Service Vertical. I created solid solutions and results by fostering a cross-functional spirit of work which has driven excellent results for Scorpion and its clients. - Exceeded aggressive 20% revenue growth goals by leading a high-performance team with extreme ownership and accountability.- Developed strategies, selected, and hired highly talented individuals where I coached them to become a high-performing team to grow client monthly recurring revenue while reducing client attrition. - Conceptualized the Go-To-Market strategy for the Market Leader Team and product, which delivered best in class, white-glove client management services, digital marketing strategies, and integrated product customization resulting in high customer satisfaction and an increase in product pricing.- Contributed to overall growth as an individual contributor and SMB strategic marketing pod leader in collaboration with sales, vertical, and corporate marketing leadership resulting in a reduction of CTS and an increase in ARPA.- Part of the team that successfully launched our SaaS product in 2021, lending major contributions to the scope and direction of the product by utilizing feedback and reported data from the client’s user experience. - Developed detailed reporting and spreadsheets to track customer feedback and data to optimize ROI, KPI’s and advertising spend rates per channel.- Provided strategic integrated marketing solutions to our clients to help grow their brand and contributed to successful brand growth for many of our most valuable and strategic clients.
  • Scorpion
    Director Of Internet Marketing
    Scorpion 2017 - Nov 2024
    Salt Lake City, Ut, Us
    I managed a team of Internet Marketing Managers. Our primary vertical was working with Personal Injury law firms accross the country. My team and I were responsible for over 300 accounts and $1.2 million in monthly revenue. My team handled every aspect of our client's online, brand, reputation, social, marketing, and advertising budgets. Our focus was to drive new business and increase our accounts revenue.
  • Scorpion
    Strategic Marketing Manager
    Scorpion 2017 - Nov 2024
    Salt Lake City, Ut, Us
    As a member of Scorpion's strategic accounts team, I manage some of our company's strategic accounts. Many of my clients are among the best firms in the nation, and they look to me to help their brand with digital storytelling through Content Marketing, SEO, and SEM including Google Ads, YouTube advertising, Facebook advertising, and OTT advertising. My objective is to deliver the best return on investment for our clients!
  • Scorpion
    Director Of Strategic Marketing
    Scorpion 2015 - Nov 2024
    Salt Lake City, Ut, Us
    I consulted with the executives of potential new clients to discuss goals to determine if Scorpion's products and/or services were a match to help them achieve those goals. My approach was to listen and understand what our potential clients are looking to accomplish. Using this information, I created and presented solutions to help hit the mark.
  • The Notary Solution, Llc
    Principal And Managing Director
    The Notary Solution, Llc 2004 - 2016
    Develop strategic partnerships with local and national escrow, title and lending companies to grow revenues streams. Increased B2B revenue growth during the recessed real estate market. Exceeded competitor price point in marketplace by utilizing consultative sales, marketing and business development practices. Focused on recognizing key strategic factors and mentoring of clients to help increase their sales through pipeline management. Grew business network by attending industry seminars and utilizing social networking. Operational management includes business development, full P&L management, sales, digital and email marketing, and managerial accounting.
  • Commodity Forwarders Inc.
    Business Development And Special Project Consultant
    Commodity Forwarders Inc. 2011 - 2015
    Los Angeles, Ca, Us
    Provide business development strategies emphasizing marketing and relationship cultivation. Utilized confidential vendor, customer and competitor/industry intelligence supplied by CFI management team, identifying potential new areas of opportunity for the sales managers to explore. Traveled in both international and domestic markets to identify potential strategic partners within the perishable supply cool chain industry. Present to key executive personnel, using C-Suite, on the best use and implementation of SEO/SEM and supplied business development techniques using an analytical approach not previously used within the company.
  • Troon
    Director Of Business Development, Senior Sales Manager
    Troon 2000 - 2004
    Scottsdale, Arizona, Us
    Developed and implemented cross departmental marketing promotions that increased profits for the Food and Beverage and Merchandising departments while increasing the tournament revenue by 60% over a 4 year period. As director of business development, developed localized branding strategies to establish Robinson Ranch as a premier golf club in northern Los Angeles County, including the management of the online website content. As Senior Sales Manager, created demand for the Robinson Ranch brand among four and five stars hotels, charities and entertainment companies in the greater Los Angeles Area. In 2002 honored as one of six finalists out of 135 property sales managers for Sales Manager of the Year for increasing previous year's client base and revenue while facing uncontrollable adverse course conditions. Additional responsibilities included assisting the General Manager with areas of finance, contract negotiations and business plan development.Increased rounds by over 330% through intense marketing and client development.

Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ Skills

Marketing Online Marketing Sales Management Marketing Strategy Business Development Account Management New Business Development Strategy Customer Service Strategic Planning Business Strategy Sales Management Entrepreneurship Social Media Microsoft Office Analytics Strategic Communications Digital Strategy Team Building Leadership Strategic Partnerships National Account Management Public Speaking Communication Product Marketing Social Media Marketing Digital Marketing Search Engine Optimization Online Advertising Advertising Email Marketing Lead Generation Business To Business Market Research Marketing Management Market Analysis Integrated Marketing Direct Marketing Search Engine Marketing Finance Selling Account Marketing New Account Management

Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ Education Details

  • California State University, Northridge
    California State University, Northridge
    Finance
  • Ucla
    Ucla
    Accounting And Business/Management Post Graduate Coursework
  • California State University, Northridge
    California State University, Northridge
    Engineering Coursework

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What company does Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ work for?

Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ works for Ferocious Media

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Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ's current role is Growth and Performance Marketing Leader | Focused on Delivering Agile Growth and Retention Strategies | Strategic Marketing Leader - Leaders Build Successful Teams Through Selflessness and Teamwork!.

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What schools did Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ attend?

Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ attended California State University, Northridge, Ucla, California State University, Northridge.

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Robert Rodriguez πŸ‘¨β€πŸ’»πŸ“ˆπŸŒοΈβ˜•οΈ has skills like Marketing, Online Marketing, Sales, Management, Marketing Strategy, Business Development, Account Management, New Business Development, Strategy, Customer Service, Strategic Planning, Business Strategy.

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