Working in the Electric Thermal Solutions division of Spirax Group, I am the Sitecore lead responsible for optimising and developing the chromalox website as well as roadmapping the long term migration of three branded websites into our corporate Sitecore instance.

After 6 years working in the digital marketing team, I was promoted to Digital Marketing Team Leader, assuming line management responsibility for 3 direct reports as well as the digital marketing budget, which covered tools such as Sitecore, Marketo, Sprinklr, LivePerson and Google Ads.I oversee and guide colleagues responsible for social media, marketing automation, webchat and paid advertising, while maintaining my own specialism of website development and search engine optimisation… Show more After 6 years working in the digital marketing team, I was promoted to Digital Marketing Team Leader, assuming line management responsibility for 3 direct reports as well as the digital marketing budget, which covered tools such as Sitecore, Marketo, Sprinklr, LivePerson and Google Ads.I oversee and guide colleagues responsible for social media, marketing automation, webchat and paid advertising, while maintaining my own specialism of website development and search engine optimisation. I am a point of escalation for the team and the technical lead on digital marketing activity for the global function of Spirax Sarco.One of my key projects during this period was a brand definition project for the GESTRA business, which included creating a brand model and using that the develop new creative assets, the showpiece of which was a new brand video. Show less

As the Digital Marketing team has expanded, I have stepped up into a Senior Digital Marketing Executive role. Through this expansion, I have supported new team members with on-boarding in order to work efficiently and effectively towards our digital marketing goals.I have been instrumental improving the technical SEO on the website to increase organic traffic growth. I have used industry standard SEO tools and my knowledge of the website setup to identify both quick wins and major… Show more As the Digital Marketing team has expanded, I have stepped up into a Senior Digital Marketing Executive role. Through this expansion, I have supported new team members with on-boarding in order to work efficiently and effectively towards our digital marketing goals.I have been instrumental improving the technical SEO on the website to increase organic traffic growth. I have used industry standard SEO tools and my knowledge of the website setup to identify both quick wins and major developments to reduce the number of identified SEO issues as well as improving our performance in Google’s Core Web Vitals metrics.I have managed the website development and optimisation budget and activity to ensure that we continue to evolve the website for both customer and business needs as well as maximise value from our third party agency. I established a scoring criteria which we use to measure any website development to validate its importance. I manage the agency relationship to maximise the value for the business and by initially troubleshooting bugs I ensure we can resolve as many issues in-house without incurring cost via our Service Level Agreement.As the websites have developed, I have continued to be a collaborative partner to our Operating Company website editors by providing first line support and regular digital marketing training. By being the first point of contact I can identify issues or improvements that will have a global benefit.I have led on a number of project including launching a new website for our GESTRA company in May 2021, where I developed the User Acceptance Criteria, managed stakeholders to gain approval for it and co-ordinating the build with other team members. I have also been project lead on launching a new webchat tool in August 2021 to enable business growth and improve customer engagement. I have co-ordinated the set-up as well as provided training to agents and worked with stakeholders on a global roll-out. Show less

I champion digital marketing within the Spirax Sarco steam business group, supporting over 40 global operating companies.I am the digital marketing lead on a new international website project. I manage stakeholders including group IT, internal operating companies and the external digital agency. I helped to deliver a 3 month extensive research phase to understand the Voice of Customer, ensuring we delivered a customer-focussed platform. Having worked on the business case, I have also… Show more I champion digital marketing within the Spirax Sarco steam business group, supporting over 40 global operating companies.I am the digital marketing lead on a new international website project. I manage stakeholders including group IT, internal operating companies and the external digital agency. I helped to deliver a 3 month extensive research phase to understand the Voice of Customer, ensuring we delivered a customer-focussed platform. Having worked on the business case, I have also contributed to creating the website strategy and communicating this to the wider business. I am leading digital marketing and technical requirement elements for the website delivery phase. This role has given me vast international marketing experience, as I have been the main point of contact for global operating companies to manage website content and resolve technical issues. This has involved a lot of problem solving in order to achieve a desired outcome for the operating company on a challenging legacy platform. I have also been responsible for digital marketing tools, managing global lead generation and marketing automation platforms to ensure they support business growth.A rewarding part of my role has been providing digital marketing training in person and via skype to international colleagues. This has included using the website content management system, Google Analytics and other digital marketing tools, such as Hubspot, MailChimp and SurveyMonkey.The introduction of GDPR legislation has been a big milestone during this role. I have a solid understanding of this legislation and have contributed to this compliance driven legal project by auditing the department’s data processes, making recommendations and communicating to operating companies. Show less

In this challenging role, I was responsible for postgraduate marketing activity for the University of Gloucestershire. I have enhanced my copy-writing skills through producing e-comms, website and printed collateral; my event management skills by organising three multi-campus open events per year; and my campaign planning skills through briefing and managing agencies, monitoring resources and producing evaluative post-campaign reports.In addition, I have significantly developed my… Show more In this challenging role, I was responsible for postgraduate marketing activity for the University of Gloucestershire. I have enhanced my copy-writing skills through producing e-comms, website and printed collateral; my event management skills by organising three multi-campus open events per year; and my campaign planning skills through briefing and managing agencies, monitoring resources and producing evaluative post-campaign reports.In addition, I have significantly developed my ability to think strategically. By implementing an overarching postgraduate strategy which focuses on a number of specialist courses, I was able to use tools, techniques and knowledge gained through my CIM Level 6 Diploma in Professional Marketing. This is demonstrated through writing bespoke marketing plans for each course, which required thorough research and a deep understanding of the product, the customer and the market.The biggest project I have worked on so far has been delivering the postgraduate prospectus on time and within budget, which involved liaising with numerous internal stakeholders, briefing external copywriters, sourcing and co-ordinating photography and proof-reading. I believe my biggest success to date has been increasing attendance rate at postgraduate open events by over 25%. Show less

In this role I was able to hone my digital marketing skills through website content production, e-mail marketing, and social media management. The biggest project I was involved in was scoping out functionality for database-driven staff profiles and developed my skills for briefing internal IT developers, problem solving and liaising with key internal stakeholders.

This role presented a refreshing challenge to add new dimensions to my Marketing career as I learned B2C marketing methods anew as well as experiencing a completely new industry sector. I further developed experience in strategic decision-making, budget and resource allocation, as I was in charge of co-ordinating all the marketing activity and expenditure for all 7 sites in the Baylis Vauxhall group. Through this position I significantly enhanced my skills in digital marketing… Show more This role presented a refreshing challenge to add new dimensions to my Marketing career as I learned B2C marketing methods anew as well as experiencing a completely new industry sector. I further developed experience in strategic decision-making, budget and resource allocation, as I was in charge of co-ordinating all the marketing activity and expenditure for all 7 sites in the Baylis Vauxhall group. Through this position I significantly enhanced my skills in digital marketing, principally website content management, social media interaction, search engine optimisation (SEO) and delivering targeted e-mail marketing campaigns. This position also gave me sound experience in organising press and radio advertising, and online advertising - including Pay Per Click (PPC) and channel partner referrals. Show less

In my role as Marketing Assistant, I simultaneously deliver a number of multi-channel B2B marketing campaigns focused on energy procurement and energy management within budget and to deadline.I assist in the formulation of marketing strategy, collaborate on artwork concepts, produce audience specific on and offline content, analyse and report on marketing activity ROI, and implement a comprehensive and targeted digital marketing schedule, encompassing e-mail marketing and social media… Show more In my role as Marketing Assistant, I simultaneously deliver a number of multi-channel B2B marketing campaigns focused on energy procurement and energy management within budget and to deadline.I assist in the formulation of marketing strategy, collaborate on artwork concepts, produce audience specific on and offline content, analyse and report on marketing activity ROI, and implement a comprehensive and targeted digital marketing schedule, encompassing e-mail marketing and social media campaignsI am adept at using multiple Content Management Systems (CMS) in order to be able to maintain the online presence of company brands. My ability to learn quickly and test the limitations of systems has been highly beneficial in the selection of a new Customer Relationship Management (CRM) database. I have been heavily involved in the project, scoping, developing and implementing this new database. Show less

The voluntary one-day-a-week placement provided me with additional administrative experience and an insight into professional employment while studying for my MA in German Studies. This placement also involved using German in a professional environment.

While pursuing my MA in German studies, I voluntarily mentored a group of four disaffected pupils once a week to discuss school life and promote the idea of further education