Robert Brodeur Email & Phone Number

Portland, ME, US

As a revenue-focussed creative, I work hand-in-glove with our clients to find the true core of their business objective, determine the optimal inroad, ground the work in sound strategy, and bring projects to life with language fit for the task and audience — all to capture and build brand loyalty.

• Drafted robust manifestos to guide creative and messaging for all product launches & company initiatives
• Wrote/proofed all PR copy from press releases to collaborations
• Created lead messaging, taglines, and all associated narrative copy to build brand equity
• Redesigned product data set and rewrote all copy as part of launching two new websites for the D2C brands
• Addressed all copy needs on an ad hoc basis for both brands and their various business units
• Tracked and adjusted messaging and product copy to enhance SEO performance

"Bobby in Maine" was a video-driven gateway to all things Maine for long-time Mainers, vacationers, day trippers, and folks looking to make The Pine Tree State their home.As an IC for Bean Group, I put my many years of marketing, copywriting, and content development to use for clients.

• Supported day-to-day communication as the chief point of contact for key client partners
• Managed program budgets from creation to reconciliation to track spending and identify future efficiencies
• Served as primary manager and mentor for two segments of the agency: Client Engagement and Operations
• Assessed suitability of incoming RFIs and RFPs with CEO and SVP
• Authored and pitched general/tailored capabilities decks and strategically rooted creative presentations (responsive and speculative) in support of brand growth initiatives
• Orchestrated program and project-based development from inception to decommission

• Served as strategic, cultural, developmental, and operational leader of the organization
• Coordinated all business operations with CEO, Director of Finance, Director of Human Resources, Director of Account Services, and Director of Production
• Collaborated on all creative to provide critical evaluation and develop concepts to point of readiness
• Reviewed, edited, and approved all client-facing pitches and critical communication
• Oversaw key business negotiations in the development of projects and programs through MSA and SOW cycles
• Orchestrated sales initiatives to drive organic growth within existing client portfolio

• Coordinated all project and program activations with Director of Account Services to manage both internal teams and field staff
• Conducted negotiations with vendors and municipalities to secure services and access in line with client deliverables and budgets(Note: The responsibilities performed as Director, Creative & Communications - outlined.

• Fielded and assessed incoming RFIs/RFPs for suitability to agency resources, competencies, and goals
• Collaborated with account executives to dissect client briefs, identify areas of weakness, and generate content for meaningful follow-up sessions to educate brand managers and shape concrete objectives
• Orchestrated ideation sessions to generate concepts to meet stated client objectives
• Selected concept contenders and developed them into internal pitches for CEO
• Partnered with CEO to develop select concepts in preparation for client presentations
• Coordinated with account executives and designers to provide graphic elements in support of concepts

• Conceptualized and designed product specifications, functionality, and user experience for scenario-based, interactive Challenge Series and Business Impact product lines
• Authored and produced content for Challenge Series and Business Impact products (instructional, narrative, and dialogue scripts, learning activities, and takeaway resources)
• Drafted and maintained internal production standards and guidelines to provide training and support for both Challenge Series and Business Impact lines
• Authored a wide range of eLearning products for use in professional development and skills assessment
• Provided instructional frameworks and strategic oversight of business skills and compliance regulations in the creation of courseware by contracted developers
• Designed and implemented testing strategies, performance guidelines, and robust learning activities in support of client goals and metrics for their employees

• Conceptualized and designed product specifications, functionality, and user experience for Skillsoft Skill Simulations product line (multi-path, scenario-based multimedia simulations that feature branching paths driven.
• Designed functionality and specifications for proprietary Skill Simulations authoring and player software
• Authored hundreds of titles across a broad range of disciplines and industries, creating engaging testing environments for professionals at all levels
• Drafted and maintained internal production standards and guidelines to provide training and support for Skill Simulations line
• Collaborated with design and voice/video talent to achieve product standards
• Trained and mentored incoming and junior staff writers

• Coordinated with vendors and brand managers to select and highlight product offerings
• Researched trends, buying habits, and consumer favorability
• Drafted product descriptions, features, and benefits for both internal (sales) and external (consumers) audiences
• Managed information lifecycle and archiving
• Interviewed writing candidates and made hiring recommendations
• Mentored junior editors, monitoring output and quality control