Robert Dwyer Email & Phone Number

Temple, TX, US

• As the Director of Marketing, I lead a team to market local news content across digital and traditional media in order to exceed revenue goals and increase impressions. My responsibilities include:
• Shifting marketing team to digital focus transforming and mandating product creative starts with YouTube, Facebook, IG and web.
• Creating branding architecture by working directly with corporate marketing and leadership to develop language, content platforms and strategic vision.
• Implementing a content marketing plan focused on finding financial help, verifying audiences’ social posts to be true or false, and Weather reporting in order to produce content that builds our brand and increases.

Des Moines, IA, US

• As the Director of Marketing, I led a high performing team to market local media content across digital and traditional media in order to increase consumption for key revenue generating products. My responsibilities.
• Collaborating with content leadership to maximize social media engagement by developing a dedicated Social /Digital Marketing team that drove engagement across Facebook, Instagram, Twitter, Youtube, and SnapChat.
• Collaborating with content leaders to market across platforms and launch three new newscasts in the Greenville, Spartanburg, and Asheville markets over a 3-year period.
• Growing market share year to year in morning News with over 30% increase from 2016 to 2017.

Orlando, FL, US

• As the Senior Director, Creative Services On-air, I managed a team of seven Marketing Producers, and acted as the liaison between Golf Channel and NBC Sports Group,developing creative campaigns for PGA, and LPGA tours..
• Implementing half a million dollar yearly production budget for creative campaigns utilizing third party contractors, freelance media specialists, and on-location production.
• Executing on-air planning utilizing Nielsen ratings data and GripIt research information to strategically place 1200 on-air marketing messages each week.
• Achieving ratings success with the most watched year on Golf Channel (up 33% 2010 to 2011), and the most watched tournament launch in Golf Channel's history (up 55% 2011 to 2012).

Lake Mary, FL, US

• As the Marketing Manager I managed five Marketing Producers and planning staff of 2 to market 160 hours of media monthly.
• Launched and developed all creative for WRBW’s social media platforms, rebuilt the website,cross-marketed WOFL News products on Facebook and Twitter pages.
• Led creative with my team for $200,000 of annual outside media and placed all advertising for digital cable, billboards, and radio.
• Promoted internally from Marketing Specialist to Marketing Manager as social and digital marketing needs expanded for station group.