Founded in 1997 by Eric BREIER , the company designs, manufactures and markets high-quality swimfins in composite materials worldwide.The range covers many sports:freediving, finswimming, spearfishing, underwater hockey, underwater rugby, target shooting, sport diving, bodysurfing, body board, riverboarding ...

Hard and long quest to find an exciting company to take it over !

Shoes & accessoriesTurnover: 1,1 Billion $4500 employeesIn charge of the French subsidiary - Wholesale and Retail (12 Full prices stores and 3 Outlets) - 18 Mio € - 60 employees Marketing - Improve brand perception and attract new consumers• Push: professional trade fairs & press• Pull: Trade marketing for Field & KAs – PR & Blogs – Social networks  Retail – Manage the retail manager and store directors – Increase revenue while building more relevant assortments (store size and geography) – Increase profitability while streamlining work hours in each store. Wholesale - Manage the Sales Manager and agents/sales reps –Build Strategy for each wholesale channel (Shoe stores, E-tailers, Dept Store, Sport, Health and Leisure, Garden Centers) and professional market• Reorganize the team to improve sales impact.• Set up segmentation, product priorities and trade terms• Support and train the team=> #1 European Country for 2015 and 2016 revenue growth => + 60 % mentions on fashion press and blogs=> 30 % stores profitable in 2016 vs 12 % in 2013

Groupe ROYER – Shoes, apparel, accessories – Turnover : € 300 Mio - 400 employeesThe Group took over the distribution of NEW BALANCE in France, Germany and BeneluxCOMMERCIAL DIRECTOR for NEW BALANCE in FranceIn charge of all the categories : Lifestyle and Performance – 22 Mio €Build the strategy by category (product needs, range selection, pricing, distribution, trade marketing plans)Management of the 9 sales reps and 2 Kams Negotiate KA's annual trade terms=> 15 % revenue growth=> Lifestyle: qualitative distribution with the best T1 and T2 stores=> Performance : recovering #3 position in running

NEW BALANCEIn charge of the Performance categories (Walking, Running, Outdoor) – € 12 Mio  Build the category strategy (range, pricing, distribution, Marketing) Manage the 5 reps and all the Key Accounts (Decathlon, Go Sport, Intersport …)

Sport shoes and apparel – Turnover : $ 3 billion - 1200 employeesGiven the pan European development of Decathlon, New Balance decided to manage this account as a business unit with a direct report to European GM and a dotted line with each countryRevenue: € 10 Mio.  Improve the '4 Ps' with distributors and subsidiaries (Europe, China, Brazil) Sell all categories while building relevant strategies for each of them Manage P&L, forecast, trade-marketing, product exclusivities and trade terms negotiation

(From June 2003 to Dec 2004, in charge of FOOTLOCKER Europe also)French subsidiary – Turnover : € 21 Mio – 20 employeesAll product categories – All distribution channels (Sporting Goods, Department Stores, Shoes stores, Mail Orders, Kids specialists ).Create the Key Accounts department  Strategy by category, channel and account Tools and processes : pricing, planning, reporting and forecasting Qualitative and efficient Show Room presentationsManage a Key Account executive and a trade marketing assistantWork with product managers to develop a relevant range and exclusivities

underwear, swimsuits, pyjamas – Turnover : € 70 Mio - 650 employeesResponsible for sales support to Hypermarkets, Retailers, Department Stores and Mail Orders channelsManage an 11people team

For the brand Eminence in the Hypermarket channel – 8 Mio € - 8 reps

€ 1,5 Bio - (Ariel, Dash, Pampers …)Laundry and cleaning products - paper - soapsPampers, Ariel, Dash, Mr Clean ...