Robert Jensen Email & Phone Number

Orlando, Florida, United States

Las Vegas, Nevada, Us

Las Vegas, Nevada, Us

Orlando, Florida, Us

Orlando, Florida, Us

Orlando, Florida, Us

Direct marketing strategy, tactics and execution for both digital marketing and traditional brand marketing with double-digit revenue growth annually. Initiated strategic product planning, consumer research, sales/expense planning and reporting, and promotion analysis. Lead 14 team members and external agencies to develop websites, identify and evaluate marketing opportunities both digitally and traditionally, and implement brand standards. Managed marketing budgets and associated P&L’s to develop and execute marketing strategies, budgets, and revenue plans for multiple business segments.Key Achievements:• Spearheaded a traditional marketing team by hiring key team members for the company.• Increased direct booking hotel sales by over 25% in the first few months of 2014 by directing the development of new website designs.• Developed, managed, and grew high performance marketing team from eight to 14 team members.• Consult directly with top executives on branding, product positioning and new acquisition strategies.

Orlando, Florida, Us

Transferred to penetrate new digital markets for $50M annually through strategic planning, competitive analysis, advertising, collateral, promotions, and communications. Led eight-member team to develop digital products and promotions, analyze revenues, purchase digital media, provide creative services for internal partners, and conduct online public relations. Identify, develop, and evaluate marketing initiatives, strategies, and programs through consumer research, competitive/trends analysis, and creation of internal metrics and management reporting.Key Achievements:• Achieved massive growth in direct online booking revenue in five years by effectively managing digital marketing.• Fueled digital sales through e-commerce, SEM, SEO, PPC, email, mobile, and social marketing channels.• Reduced marketing costs through A/B variant testing and execution.• Improved customer retention through development of a CRM strategy.• Pioneered company’s online reputation management by educating, training and working with internal team members and departments.• Developed, managed, and grew high performance digital marketing team from four to 8 team members.• Defined brand content strategy, creative development & direction.

Orlando, Florida, Us

Recruited to purchase all digital media including paid search, banner, contextual, display and strategic media advertising. Managed a multi-million dollar advertising budget to obtain higher end consumers. Strategically prospected and executed new partnership opportunities to increase revenue. Formulated and developed daily reporting along with monthly and annual forecasting. Analyzed research by market, industry, consumer, and competitor to create a unique selling proposition. Key Achievements:• Achieved 94% decrease in tour advertising costs in four years by effectively managing paid search marketing.• Contributed in over $189M in timeshare revenue through development of paid search campaigns and product offerings that improved reach and conversion to target audience.• Facilitated an $8M annual advertising budget and was recognized by Google as vertical leader.• Exceeded executive expectations by delivering marketing costs below marketing thresholds.• Reported and developed a reporting structure to evaluate campaign effectives and ROI.

Orlando, Florida, Us

The Orlando Predators were purchased by Westgate Resorts in June of 2014. Jensen was named to the position in June of 2014 to oversee the marketing and brand engagement for the Orlando Predators. In his first year with the Predators, Jensen and his team have enhanced the game day digital experience in Amway Center to not only keep the fans engaged, but to also encourage the fans to support and electrify the players and coaches. Because he has such drive to push himself in all aspects of what he does, he is determined to take the game day experience to the next level to celebrate the Orlando Predators 25th anniversary season.Update: October of 2016, the Orlando Predators suspended operations.

Negotiated and coordinated key strategic partnerships and alliances to organize and execute global project development vision. Managed the marketing, content and promotion of over 200 travel related websites.Key Achievements:• Saved the company over $250K annually by hiring marketing operations in Brazil and India. • Facilitated the purchase of the domain rooms.com for $1.2M through strategic negotiation and opportunity analysis.