In this role, I led end-to-end communications strategies for high-profile clients, including Twitch and NVIDIA, during globally recognised events such as Cannes Lions and SXSW Sydney. I developed corporate profiling initiatives that enhanced LinkedIn engagement for Green Man Gaming and elevated leadership visibility in the press. Managing budgets and cross-functional teams, I consistently exceeded quarterly KPIs while navigating complex crisis communication scenarios with efficiency and precision.

As a Communications Consultant, I partnered with over six enterprise tech and B2B clients, creating tailored PR strategies that secured impactful media placements. By conducting in-depth research, I showcased the ESG contributions of clients like Alchemy, advancing narratives around the circular economy. I also provided mentorship to junior staff, fostering their skills in media outreach and account management while ensuring alignment with client business objectives through regular strategic planning sessions.

As an Account Manager, I oversaw consumer, B2B, and corporate PR campaigns from conception to execution, ensuring alignment with global organisational goals. I served as the primary contact for clients during key announcements and crises, developing collaborative relationships with NGO partners and stakeholders. Additionally, I led and mentored junior team members, equipping them with the skills to excel in day-to-day PR operations and media relations. My proactive approach consistently delivered results, enhancing client visibility and engagement.

In this role, I took full ownership of high-profile news announcements, including piloting Instagram’s global like count removal in New Zealand. I crafted creative press pitches by identifying unique communities and businesses thriving during COVID lockdowns, securing significant media coverage. Additionally, I supported early-stage and enterprise tech companies through CEO profiling, product announcements, and thought leadership to achieve B2B marketing goals.Planned and executed the social media strategy and Facebook advertising for the Facebook NZ page resulting in an estimated x10 increase in views and engagements on the page.

As an Account Executive, I developed and executed media strategies for product launches across the Meta family of apps and Lime electric scooters in New Zealand. My responsibilities included analysing media coverage to produce daily sentiment reports, tracking public response to campaigns, and fielding journalist inquiries during global crises. This role provided a strong foundation in managing complex media relations and delivering impactful communication strategies.