Robert Ferrante Email & Phone Number

Austin, Texas, US

Long Beach, California, US

• Managed the day-to-day relationships for all clients
• Directed the product design and development of custom-built field service software for TMI, one of the largest traffic management companies in the US, resulting in greatly improved scalability, increased efficiency and.
• Implemented and managed the Scrum process across across three teams of seven to nine developers each, resulting in streamlined workflows and 15% increased productivity

New York, NY, US

• Provided senior-level leadership and strategic guidance to portfolio clients such as AARP, Flemings Steakhouse, and AAA with $16M+ revenue and increased AARP account profitability by 30% while decreasing time to market.
• Led a cross-functional team of digital experts in planning, development, and execution of integrated marketing campaigns, driving efficiency and delivering impactful results
• Defined standards, introduced tools, and customized processes to drive team efficiency and resultsMentored 10 digital project management professionals

New York, NY, US

• Recaptured agency of record contract with Toyota by increasing product innovation, improving client communication, and leading the development and implementation of streamlined production processes used across all.
• Managed the quality and profitability of digital products and experiences for a portfolio of clients including Toyota, Mazda, and Capital Group, resulting in over $17M annual revenue
• Mentored a team of 12 digital program management professionals

Los Angeles, CA, US

• Produced one of the first integrations between in-game play and other parts of the digital ecosystem for Microsoft Gaming’s Gears of War 3, resulting in a more immersive user experience that increased engagement
• Helped increase annual revenue from $15M to $22M by managing the strategic planning, design, development, and ongoing optimizations of digital products for clients such as FX Networks, Ayn Rand Institute, and American.
• Developed, improved, and implemented company-wide production processes that increased profitability by 5% to 15% annually, while managing and mentoring a team of 16 digital program and product management professionals

• Produced Pepsico’s “Dewmocracy,” an immersive online experience that allowed consumers to create new flavors of Mountain Dew, the first consumer packaged goods created using social media and gamification principles
• Produced an award-winning product experience site for Toyota's Scion automotive brand, resulting in increased user engagement and brand awareness
• Helped increase annual revenue from $12M to $17M by managing the quality and profitability of digital products and experiences for the portfolio of clients for three offices
• Managed and mentored a team of 10 project managers across three offices

• Clients included American Honda Motors, MasterCard, RPA, ROLL International
• Created and implemented online strategies for initial launch of POM Wonderful pomegranate juice, Almond Accents and other ROLL International products and properties.
• Guided design, development and quality assurance teams through the complex process of yearly model updates for Honda Motors.

US

• Managed the strategic planning, design, and development of the first petcare portal for Nestlé’s Petcare division, resulting in increased user engagement and brand loyalty
• Produced the first online talk show with Dr. Drew Pinsky
• Led team that developed the company-wide production process guidelines

• Clients included The Walt Disney Company, The Starbright Foundation, Toyota USA, Pioneer Electronics, Blockbuster Video, and Sega
• Developed a proprietary social media network prototype for a group of children's hospitals around the U.S in partnership with the Starbright Foundation, resulting in increased engagement and improved patient experiences
• Created the first web-based, in-dealership kiosk for Toyota USA, providing an innovative and user-friendly experience for customers
• Produced a crowd-sourced chess match between international renown chess champion Gary Kasparov and members of the Microsoft Network

Bachelor Of Arts, Psychology

Education record