Robert Finn Email & Phone Number

Greater Chicago Area

Chicago, IL, US

• Leading marketing, product management, digital and pricing/analytics teams to increase share of wallet among existing customers and to acquire new customers; leading new business ventures and partnerships
• Redefining Company’s brand and creative standards by focusing on key segments and customer personas resulting in fresh and inspiring creative execution that is delivering engagement 3x higher than previous campaigns.
• Developing new product development processes and launch initiatives to ensure pipeline drives a minimum of 10% total Company revenue; establishing supplier management approach and partnerships that increase gross.
• Evolving and launching new product information, website and CRM systems to center on leveraging customer data to make better business and targeting decisions – and to create relevant customer experiences
• Leading customer research and analytical programs to build net promoter scores, customer segmentation and scoring.

Chicago, IL, US

• Evolved Company’s marketing strategy by re-defining and prioritizing customer segmentation and assigning financial goals, guiding and executing multi-channel marketing plan and budget to build, nurture and grow.
• Designed, developed and executed scalable and automated campaigns using Salesforce.com, Silverpop and logic (triggers, dynamic content) that are being leveraged for lead generation, lead scoring and nurturing paths
• Built and optimized integrated marketing programs across multiple channels including sales teams (inside and outside), distribution and direct; built and optimized digital channel (website, SEO, PPC, social), direct.

Lake Forest, Illinois, US

• Oversaw strategy development and execution across highly integrated marketing services organization comprised of six distinct departments, including account planning, creative, branding, systems and operations.
• Drove new vision for organization integrating thought leadership and strategy with near flawless execution to deliver more innovative marketing solutions across direct marketing, catalog, print, digital and media.
• Dramatically transformed team redeploying and recruiting talent to build a high performing, cohesive staff of over 120 professionals executing more than 2K campaigns annually with on-time delivery of over 99% – oversee.
• Generated over $4MM in incremental revenues through the implementation of a consistent, disciplined approach to capturing, assessing and nurturing over 100K leads generated annually through tradeshow, online and print.
• Spearheaded and launched new brand marketing campaign dramatically improving market perception and building engagement with the Grainger brand through radio, display, outdoor, print and online strategies
• Saved over $1MM annually by re-engineering and streamlining catalog processes to reduce return rates, printing fees and staffing costs

Lake Forest, Illinois, US

• Built account planning department from the ground up as part of strategic shift to an integrated shared marketing services platform successfully gaining business sponsorship and commitment for high-volume model
• Implemented processes and tools building a standardized approach for prioritizing and executing a broad portfolio of projects, including direct mail, print, tradeshow, seller collateral and creative digital assets
• Oversaw planning and coordination across all marketing centers of excellence (COE), including creative, direct marketing and brand management, delivering over 4K campaigns annually for Grainger Industrial Supply and.

Chicago, IL, US

• Led consumer marketing strategy development and execution for rapidly growing Home Services business driving brand awareness and revenue growth
• Developed and executed an integrated three pronged strategy targeting growing base of women homeowners through PR, digital and operational strategies positioning Home Central as the primary trusted resource for women

Oversaw planning and execution of marketing segmentation research for brand consulting agency

Planned and executed customer satisfaction and customer insight research

St Louis, Missouri, US

Bachelor Of Science, Marketing

Mba, Marketing