Robert Finn Email and Phone Number
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Building. Evolving. Inspiring. Measuring. Laughing.I've been fortunate to have worked on some of the most interesting and well-respected brands in both consumer and business spaces. I help strengthen and build brands that deliver differentiated and relevant promises to align (and push) business operations to drive incremental profitability. Currently, I am a Senior Executive at Labelmaster leading the marketing, product management, ecommerce and business analytics teams. Labelmaster is a market-leading dangerous goods/hazmat logistics brand that helps businesses simplify their supply chains to operate more compliantly, safely and efficiently. Our brand offers industry-best technology, expert consulting services and innovative products to ensure dangerous goods moves across the world safely and compliantly millions of times everyday. My responsibilities include: setting the Company's strategic vision and go-to-market plans based on revenue and EBITDA goals, market and customer insight; creating entry into new markets with innovative product, technology and service introductions; and planning/executing integrated marketing and demand generation programs that generate opportunities, engagement, leads and profitable revenue. Additionally, I have defined and championed new CRM, PIM, web and analytical platform initiatives that allow for detailed understanding of product profitability and growth, customer journey and lead scoring and economic trend analysis. And I have fun doing it.I won’t take full credit, however. The best part of my career experience has been building and evolving teams that are equally passionate and excited about the work and results. In the final analysis, this is how I measure my success as a leader.
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DgeoGreater Chicago Area -
Vice President Of Marketing, Product Management And Business AnalyticsLabelmaster Jan 2015 - PresentChicago, Il, Us* Leading marketing, product management, digital and pricing/analytics teams to increase share of wallet among existing customers and to acquire new customers; leading new business ventures and partnerships• Redefining Company’s brand and creative standards by focusing on key segments and customer personas resulting in fresh and inspiring creative execution that is delivering engagement 3x higher than previous campaigns and is generating positive contribution margin• Developing new product development processes and launch initiatives to ensure pipeline drives a minimum of 10% total Company revenue; establishing supplier management approach and partnerships that increase gross margin and marketing co-op opportunities• Evolving and launching new product information, website and CRM systems to center on leveraging customer data to make better business and targeting decisions – and to create relevant customer experiences• Leading customer research and analytical programs to build net promoter scores, customer segmentation and scoring. -
Director Of MarketingLabelmaster Feb 2014 - Jan 2015Chicago, Il, Us• Evolved Company’s marketing strategy by re-defining and prioritizing customer segmentation and assigning financial goals, guiding and executing multi-channel marketing plan and budget to build, nurture and grow customer base• Designed, developed and executed scalable and automated campaigns using Salesforce.com, Silverpop and logic (triggers, dynamic content) that are being leveraged for lead generation, lead scoring and nurturing paths• Built and optimized integrated marketing programs across multiple channels including sales teams (inside and outside), distribution and direct; built and optimized digital channel (website, SEO, PPC, social), direct mail/catalog, public relations, events and partner marketing programs
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Sr. Director, Marketing CommunicationsW.W. Grainger May 2011 - Jan 2014Lake Forest, Illinois, Us• Oversaw strategy development and execution across highly integrated marketing services organization comprised of six distinct departments, including account planning, creative, branding, systems and operations, generating over $600MM in annual revenues• Drove new vision for organization integrating thought leadership and strategy with near flawless execution to deliver more innovative marketing solutions across direct marketing, catalog, print, digital and media channels• Dramatically transformed team redeploying and recruiting talent to build a high performing, cohesive staff of over 120 professionals executing more than 2K campaigns annually with on-time delivery of over 99% – oversee budget of $100MM• Generated over $4MM in incremental revenues through the implementation of a consistent, disciplined approach to capturing, assessing and nurturing over 100K leads generated annually through tradeshow, online and print channels leveraging CRM system to facilitate better more effective conversations between customers and sales organization• Spearheaded and launched new brand marketing campaign dramatically improving market perception and building engagement with the Grainger brand through radio, display, outdoor, print and online strategies• Saved over $1MM annually by re-engineering and streamlining catalog processes to reduce return rates, printing fees and staffing costs -
Director, Marketing Communication & PlanningW.W. Grainger Nov 2004 - Jun 2011Lake Forest, Illinois, Us• Built account planning department from the ground up as part of strategic shift to an integrated shared marketing services platform successfully gaining business sponsorship and commitment for high-volume model • Implemented processes and tools building a standardized approach for prioritizing and executing a broad portfolio of projects, including direct mail, print, tradeshow, seller collateral and creative digital assets• Oversaw planning and coordination across all marketing centers of excellence (COE), including creative, direct marketing and brand management, delivering over 4K campaigns annually for Grainger Industrial Supply and seven specialty brands
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DirectorSears, Roebuck And Co. Jul 1998 - Nov 2004Chicago,, Il, Us• Led consumer marketing strategy development and execution for rapidly growing Home Services business driving brand awareness and revenue growth • Developed and executed an integrated three pronged strategy targeting growing base of women homeowners through PR, digital and operational strategies positioning Home Central as the primary trusted resource for women -
Senior Research ManagerSt. James Associates 1996 - 1998Oversaw planning and execution of marketing segmentation research for brand consulting agency
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Marketing Research ManagerThe Signature Group 1994 - 1996Planned and executed customer satisfaction and customer insight research
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BuyerMay Department Stores Aug 1988 - Jun 1992St Louis, Missouri, Us
Robert Finn Skills
Robert Finn Education Details
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Indiana University BloomingtonMarketing -
University Of Illinois ChicagoMarketing
Frequently Asked Questions about Robert Finn
What company does Robert Finn work for?
Robert Finn works for Dgeo
What is Robert Finn's role at the current company?
Robert Finn's current role is Vice President, Marketing, Product Management, Analytics | Digital Marketing | CRM | Measures What Matters.
What is Robert Finn's email address?
Robert Finn's email address is ro****@****ast.net
What is Robert Finn's direct phone number?
Robert Finn's direct phone number is +177327*****
What schools did Robert Finn attend?
Robert Finn attended Indiana University Bloomington, University Of Illinois Chicago.
What skills is Robert Finn known for?
Robert Finn has skills like Multi Channel Marketing, Marketing Strategy, B2b, Integrated Marketing, Direct Marketing, B2b Marketing, Marketing Communications, Cross Functional Team Leadership, Brand Management, Crm, Email Marketing, Product Marketing.
Who are Robert Finn's colleagues?
Robert Finn's colleagues are Isabelle Lugrin, Pascale Grandclément, Jean-Marc Landeiro, Pascal Germy, Lynda Bouzourène, César Vanay, Samia Lejri.
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