Director Customer Experience
New York, Ny, Us
Established a customer experience discipline and built a team accountable for driving a customer-centric focus across Medicaid, Medicare, Commercial products and the delivery network.Developed an enterprise customer experience vision and corporate principles to deliver on a new brand positioning.Implemented a customer experience insights process to assess brand awareness and purchase interest. Evaluated analytical tools and programs to deliver KPI dashboards (Including Voice of the Customer, user experience design, customer journey mapping).Developed end-to-end Medicaid and Medicare member journeys and leveraged feedback to drive improvements in member services and digital touchpoints.Established an enterprise experience metrics program to measure Net Promoter and Customer Effort scores. Incorporated goals in employee annual compensation plans.Launched a member on-line community, a platform to engage in ongoing dialogue with Medicaid, Medicare and Essential plan members. Executed multiple projects in the first six months. Informed decisions on projects such as: CitiBike partnership, customer service, brand campaign execution, and spokesperson, and transportation benefit enhancements.Outlined a change management program to evaluate organizational readiness and inspire transformational thinking in the design and development of the member and provider experience.