Robert L. Email and Phone Number
Founder of Kaliber. Award-winning marketer at the forefront of Performance Branding with global expertise (NAM, ANZ, SEA).Mission: Redefining marketing standards through a blend of brand-building and performance strategies, creating a unified approach for marketers.Key Highlights:๐ง Thought Leader in Performance Branding: Pioneering a brand-first performance model.๐ต Invested US$500M in ad spend across 3,500+ businesses driving impactful campaigns/learnings.๐ค Industry Leader: Judge at APAC and Global Search Awards.๐ Agency Disruptor: Pursuing World's 1st 4DWW Agency thru service innovation, process & AIโค๏ธ Community Builder: Lead a 1,600+ APAC Marketers community to connect and uplift the marketing industry (apacmarketers.com).๐ Let's partner to shape the future of marketing๐ Like if you enjoy my posts๐ฌ Comment your thoughts๐ Share to inspire others๐ฅ Follow me for more insights
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Chief Executive OfficerKaliber Mar 2020 - PresentSingapore, Singapore, SgLeading the charge in ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐ซ๐๐ง๐๐ข๐ง๐ , we craft strategic, omnichannel user journeys that connect with audiences on an intent level. Our ๐๐ข๐ง๐ ๐ฅ๐ ๐๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌยฎ framework is at the core of our approach, driving measurable growth for forward-thinking clients.Notable Achievements:๐ Developed a world-class team totalling $500M+ in ad spend managed globally๐ค Partnered with top brands like Alipay+, Saxo Bank, Criteo, Trend Micro, Okta, Midea, Mekari, WorldFirst, Adobe, Unilever, and Gojek to scale their digital presence.Explore more:๐๐๐ฅ๐ข๐๐๐ซkaliber.asia๐๐ซ๐ข๐๐๐๐ฅ๐ ๐๐จ๐ซ๐ญ๐๐จ๐ฅ๐ข๐จdribbble.com/kaliberasia๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ ๐๐ซ๐จ๐๐ข๐ฅ๐bit.ly/kaliber-profile -
Head Of Community ๐Apac Marketers Roundtable Feb 2020 - PresentDowntown Core, Central Singapore Community Development Council, SgDriving community growth across APAC for the next 20+ years. With the help of volunteers, we have expanded our network beyond Singapore, now hosting networking events in 6-7 cities and counting! ๐๐ Transitioned from online-only meetups to vibrant, in-person events, connecting 1,600+ marketing professionals.Key Achievements:๐ Expanded community reach across APAC.๐ค Developed a platform for marketers to connect, learn, and grow.๐ Launched successful networking events in major cities.Join us in shaping the future of marketing! Explore more at apacmarketers.com. -
Strategic Consultant To Top Us AgenciesGoogle Apr 2018 - Mar 2020Mountain View, Ca, UsCore Responsibilities:๏ท Consultant to marketing agencies; to drive results, implementation of best practices and incremental growth of end client accounts ๏ท Pitching full-funnel strategies to key end clients with the aim of driving substantial growth and to reach a clients business objectives๏ท Growing a portfolio of $21M per quarter on US Easts top agencies (outside of top 6)Achievements:๏ท GCS Platinum Award Winner Q4, 2019 - Presented by Google's VP of Sales - $4.5M shift from TV to YouTube through Full-Funnel Strategy. -
Head Of ProgrammaticIprospect Sep 2017 - Apr 2018London, GbProgrammatic media lead across Australia's largest retailer, Woolworth's Group. Responsible for end to end implementation, from media planning right through to execution, strategising in response to clients briefs and with a commercial outcome for both the client and agency based on achieving results.Core Responsibilities:๏ท Programmatic display, social, video and mobile lead on Australia's leading retailer - Woolworth's Group๏ท Provide thought-leadership and recommendations with the backing of insightful data๏ท Work on holistic strategies to include other channels and tools to achieve clients many KPI's๏ท Participate in internal and client meetings; undertake briefs, present media proposals and post-campaign reporting๏ท Prepare and structure campaign strategy and tactical execution aligning with other channel leads๏ท Work with internal and external stakeholders๏ท Managing publisher and ad tech relations; rate negotiation, trafficking, media planning, tracking, invoicing and reporting๏ท Knowledge lead for DBM, DCM, IAS, Datorama, Comscore and latest programmatic trends, brand safety or new features -
Sem Lead - Freelance Contractor (3Mo)Starcom Jul 2017 - Sep 2017Chicago, Il, UsContract Role:๏ท Client Account Management & Strategic Implementation of $5m per quarterportfolio of Enterprise-level Clients ๏ท Manage Search Advertising for two of Starcomโs Largest Client Accounts in Air New Zealand and Samsung๏ท Led the international launch of the Samsung Galaxy S8 through Google Ads๏ท Implementing Strategies across various platforms through Adobe MediaOptimizer, Campanja, DoubleClick Search & the Adobe Marketing Cloud -
Sr Performance Marketing ManagerRocket Agency ยฎ Feb 2016 - Jul 2017Surry Hills, New South Wales, AuSenior Performance Marketing Manager responsible for a wider team that covers Paid Search, Programmatic Display and social strategies to deliver high quality leads and efficient sales growth for clients.๏ง Management and optimisation of a $4m portfolio. Ensuring campaigns are delivered on time and on budget๏ง Developing product knowledge and proactively contributing to clientโs digital marketing strategy, as well as providing insights in regards to competitors and the advertising environment๏ง Identifying opportunities in the marketplace and growth opportunities for existing clients as well as assisting with audit work for new businesses๏ง Lead product expert across Google Adwords, DoubleClick Suite & Bing Ads๏ง Implementing and devising strategies for all paid channels to generate sales & leads๏ง Designing workshops to upskill the internal staff across Sydney & Cebu๏ง Establishing internal processes to increase efficiency and quality of work -
Account Strategist - Tro VendorGoogle Dec 2015 - Jan 2016Mountain View, Ca, UsAccount Strategist responsible for 60 Agencies and over 120 Accounts with total Book of Business of over $3M. Proven as a Trusted Advisor whom proactively influence net growth of revenue, best practice and extensive use of Google AdWords features throughout all its channels โ including Google Search, Search Partner and GDN.๏ง Establish and nurture business relationship with Agencies๏ง Conduct Quarterly Business Review with Directors and Agency Owners๏ง Justifying the adoption of Google AdWords extensive features and budget growth๏ง Propose advertising content, media channel and campaign structure in line to intended audience ๏ง Implementing and maintain Remarketing and Conversion Tracking (Google Analytics and AdWords)๏ง Analysing campaigns and provide continuous optimisation in supporting ROI๏ง Educating Google AdWords overall technical features ๏ง Build Advertising Campaigns across all networks๏ง Supporting Agency Development Manager with Acquisition and Total Book Revenue Achievements:๏ง 121% of Quarterly Target (Q1-2016) highest achieved globally ๏ง Ranked #1 Globally for MA3 Program Q1 Target -
Account Development Consultant (Adc) - Tro VendorGoogle Sep 2014 - Nov 2015Mountain View, Ca, UsAs an exclusive Google Account Development Consultant, I specialize in helping digital agencies grow, by providing account management and strategic sales. I also specialize in helping them identify the right advertising solutions for their clients โ including (but not limited to) account optimizations for Google AdWords, Display ads, YouTube, and mobile. Working primarily with Google Partner agencies, I help to identify sales and business development opportunities. I work with a wide variety of advertisers and take pride in finding the right solution for every customer. Close collaboration is important to me, as it helps me introduce the right Google products and technologies for each individual agency, driving scalable product adoption and helping accelerate the agency's acquisition and growth.Achievements:๏ง 182% of Quarterly Revenue Target (Q3)๏ง Successfully piloted this experiment role into a permanent position for 4 new hires -
Events & Marketing ManagerAipe - Australian Institute Of Professional Education Mar 2014 - Aug 2014Sydney, New South Wales, AuResponsible for managing the administration and the logistics of AIPE internal and external events. Determining the requirements of upcoming events will require close liaison with the Student Services Manager along with the Career and employment team in order to ensure that events are sufficiently catered for and achieve the desired outcomes.Achievements:๏ง Initiated the Events department for the College๏ง Successfully launched nationwide campaign 'Campus Express'๏ง Established foundation for the Events role of the college -
Event ManagerUrbanagent Mar 2010 - Jun 2013Responsible for event management of several event brands. Core responsibilities include and are not limited to sales, marketing, logistics, entertainment, customer service, contract negotiation and budgeting. Ensuring an enjoyable experience for attendees and stakeholders.
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Restaurant Manager - Family BusinessPagewood Steakhouse Jan 2007 - May 2012Update stock of goodsRoster and manage staffManage reservationsCustomer service Cash handling and profit/loss reportsKitchen-hand
Robert L. Skills
Robert L. Education Details
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Swinburne University Of TechnologyMarketing -
UnswChemical Engineering -
Marist College Pagewood
Frequently Asked Questions about Robert L.
What company does Robert L. work for?
Robert L. works for Kaliber
What is Robert L.'s role at the current company?
Robert L.'s current role is CEO at Kaliber ๐ฆ๐บ๐ฝ๐ธ๐ฌ Head of Community at APAC Marketers.
What schools did Robert L. attend?
Robert L. attended Swinburne University Of Technology, Unsw, Marist College Pagewood.
What are some of Robert L.'s interests?
Robert L. has interest in Disaster And Humanitarian Relief.
What skills is Robert L. known for?
Robert L. has skills like Event Management, Marketing, Customer Service, Sales, Digital Marketing, Management, Marketing Strategy, Microsoft Office, Social Media, Social Media Marketing, Public Relations, Entrepreneurship.
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