Robert L.

Robert L. Email and Phone Number

CEO at Kaliber ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ—ฝ๐Ÿ‡ธ๐Ÿ‡ฌ Head of Community at APAC Marketers @ Kaliber
Robert L.'s Location
Singapore, Singapore
About Robert L.

Founder of Kaliber. Award-winning marketer at the forefront of Performance Branding with global expertise (NAM, ANZ, SEA).Mission: Redefining marketing standards through a blend of brand-building and performance strategies, creating a unified approach for marketers.Key Highlights:๐Ÿง  Thought Leader in Performance Branding: Pioneering a brand-first performance model.๐Ÿ’ต Invested US$500M in ad spend across 3,500+ businesses driving impactful campaigns/learnings.๐Ÿค“ Industry Leader: Judge at APAC and Global Search Awards.๐Ÿ“… Agency Disruptor: Pursuing World's 1st 4DWW Agency thru service innovation, process & AIโค๏ธ Community Builder: Lead a 1,600+ APAC Marketers community to connect and uplift the marketing industry (apacmarketers.com).๐Ÿ’Ž Let's partner to shape the future of marketing๐Ÿ‘ Like if you enjoy my posts๐Ÿ’ฌ Comment your thoughts๐Ÿ”„ Share to inspire others๐Ÿ‘ฅ Follow me for more insights

Robert L.'s Current Company Details
Kaliber

Kaliber

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CEO at Kaliber ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ—ฝ๐Ÿ‡ธ๐Ÿ‡ฌ Head of Community at APAC Marketers
Robert L. Work Experience Details
  • Kaliber
    Chief Executive Officer
    Kaliber Mar 2020 - Present
    Singapore, Singapore, Sg
    Leading the charge in ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž ๐๐ซ๐š๐ง๐๐ข๐ง๐ , we craft strategic, omnichannel user journeys that connect with audiences on an intent level. Our ๐’๐ข๐ง๐ ๐ฅ๐ž ๐๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ž ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌยฎ framework is at the core of our approach, driving measurable growth for forward-thinking clients.Notable Achievements:๐Ÿš€ Developed a world-class team totalling $500M+ in ad spend managed globally๐Ÿค Partnered with top brands like Alipay+, Saxo Bank, Criteo, Trend Micro, Okta, Midea, Mekari, WorldFirst, Adobe, Unilever, and Gojek to scale their digital presence.Explore more:๐Š๐š๐ฅ๐ข๐›๐ž๐ซkaliber.asia๐ƒ๐ซ๐ข๐›๐›๐›๐ฅ๐ž ๐๐จ๐ซ๐ญ๐Ÿ๐จ๐ฅ๐ข๐จdribbble.com/kaliberasia๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐๐ซ๐จ๐Ÿ๐ข๐ฅ๐žbit.ly/kaliber-profile
  • Apac Marketers Roundtable
    Head Of Community ๐ŸŒ
    Apac Marketers Roundtable Feb 2020 - Present
    Downtown Core, Central Singapore Community Development Council, Sg
    Driving community growth across APAC for the next 20+ years. With the help of volunteers, we have expanded our network beyond Singapore, now hosting networking events in 6-7 cities and counting! ๐ŸŒ†๐Ÿš€ Transitioned from online-only meetups to vibrant, in-person events, connecting 1,600+ marketing professionals.Key Achievements:๐ŸŒ Expanded community reach across APAC.๐Ÿค Developed a platform for marketers to connect, learn, and grow.๐ŸŽ‰ Launched successful networking events in major cities.Join us in shaping the future of marketing! Explore more at apacmarketers.com.
  • Google
    Strategic Consultant To Top Us Agencies
    Google Apr 2018 - Mar 2020
    Mountain View, Ca, Us
    Core Responsibilities:๏‚ท Consultant to marketing agencies; to drive results, implementation of best practices and incremental growth of end client accounts ๏‚ท Pitching full-funnel strategies to key end clients with the aim of driving substantial growth and to reach a clients business objectives๏‚ท Growing a portfolio of $21M per quarter on US Easts top agencies (outside of top 6)Achievements:๏‚ท GCS Platinum Award Winner Q4, 2019 - Presented by Google's VP of Sales - $4.5M shift from TV to YouTube through Full-Funnel Strategy.
  • Iprospect
    Head Of Programmatic
    Iprospect Sep 2017 - Apr 2018
    London, Gb
    Programmatic media lead across Australia's largest retailer, Woolworth's Group. Responsible for end to end implementation, from media planning right through to execution, strategising in response to clients briefs and with a commercial outcome for both the client and agency based on achieving results.Core Responsibilities:๏‚ท Programmatic display, social, video and mobile lead on Australia's leading retailer - Woolworth's Group๏‚ท Provide thought-leadership and recommendations with the backing of insightful data๏‚ท Work on holistic strategies to include other channels and tools to achieve clients many KPI's๏‚ท Participate in internal and client meetings; undertake briefs, present media proposals and post-campaign reporting๏‚ท Prepare and structure campaign strategy and tactical execution aligning with other channel leads๏‚ท Work with internal and external stakeholders๏‚ท Managing publisher and ad tech relations; rate negotiation, trafficking, media planning, tracking, invoicing and reporting๏‚ท Knowledge lead for DBM, DCM, IAS, Datorama, Comscore and latest programmatic trends, brand safety or new features
  • Starcom
    Sem Lead - Freelance Contractor (3Mo)
    Starcom Jul 2017 - Sep 2017
    Chicago, Il, Us
    Contract Role:๏‚ท Client Account Management & Strategic Implementation of $5m per quarterportfolio of Enterprise-level Clients ๏‚ท Manage Search Advertising for two of Starcomโ€™s Largest Client Accounts in Air New Zealand and Samsung๏‚ท Led the international launch of the Samsung Galaxy S8 through Google Ads๏‚ท Implementing Strategies across various platforms through Adobe MediaOptimizer, Campanja, DoubleClick Search & the Adobe Marketing Cloud
  • Rocket Agency ยฎ
    Sr Performance Marketing Manager
    Rocket Agency ยฎ Feb 2016 - Jul 2017
    Surry Hills, New South Wales, Au
    Senior Performance Marketing Manager responsible for a wider team that covers Paid Search, Programmatic Display and social strategies to deliver high quality leads and efficient sales growth for clients.๏‚ง Management and optimisation of a $4m portfolio. Ensuring campaigns are delivered on time and on budget๏‚ง Developing product knowledge and proactively contributing to clientโ€™s digital marketing strategy, as well as providing insights in regards to competitors and the advertising environment๏‚ง Identifying opportunities in the marketplace and growth opportunities for existing clients as well as assisting with audit work for new businesses๏‚ง Lead product expert across Google Adwords, DoubleClick Suite & Bing Ads๏‚ง Implementing and devising strategies for all paid channels to generate sales & leads๏‚ง Designing workshops to upskill the internal staff across Sydney & Cebu๏‚ง Establishing internal processes to increase efficiency and quality of work
  • Google
    Account Strategist - Tro Vendor
    Google Dec 2015 - Jan 2016
    Mountain View, Ca, Us
    Account Strategist responsible for 60 Agencies and over 120 Accounts with total Book of Business of over $3M. Proven as a Trusted Advisor whom proactively influence net growth of revenue, best practice and extensive use of Google AdWords features throughout all its channels โ€“ including Google Search, Search Partner and GDN.๏‚ง Establish and nurture business relationship with Agencies๏‚ง Conduct Quarterly Business Review with Directors and Agency Owners๏‚ง Justifying the adoption of Google AdWords extensive features and budget growth๏‚ง Propose advertising content, media channel and campaign structure in line to intended audience ๏‚ง Implementing and maintain Remarketing and Conversion Tracking (Google Analytics and AdWords)๏‚ง Analysing campaigns and provide continuous optimisation in supporting ROI๏‚ง Educating Google AdWords overall technical features ๏‚ง Build Advertising Campaigns across all networks๏‚ง Supporting Agency Development Manager with Acquisition and Total Book Revenue Achievements:๏‚ง 121% of Quarterly Target (Q1-2016) highest achieved globally ๏‚ง Ranked #1 Globally for MA3 Program Q1 Target
  • Google
    Account Development Consultant (Adc) - Tro Vendor
    Google Sep 2014 - Nov 2015
    Mountain View, Ca, Us
    As an exclusive Google Account Development Consultant, I specialize in helping digital agencies grow, by providing account management and strategic sales. I also specialize in helping them identify the right advertising solutions for their clients โ€“ including (but not limited to) account optimizations for Google AdWords, Display ads, YouTube, and mobile. Working primarily with Google Partner agencies, I help to identify sales and business development opportunities. I work with a wide variety of advertisers and take pride in finding the right solution for every customer. Close collaboration is important to me, as it helps me introduce the right Google products and technologies for each individual agency, driving scalable product adoption and helping accelerate the agency's acquisition and growth.Achievements:๏‚ง 182% of Quarterly Revenue Target (Q3)๏‚ง Successfully piloted this experiment role into a permanent position for 4 new hires
  • Aipe - Australian Institute Of Professional Education
    Events & Marketing Manager
    Aipe - Australian Institute Of Professional Education Mar 2014 - Aug 2014
    Sydney, New South Wales, Au
    Responsible for managing the administration and the logistics of AIPE internal and external events. Determining the requirements of upcoming events will require close liaison with the Student Services Manager along with the Career and employment team in order to ensure that events are sufficiently catered for and achieve the desired outcomes.Achievements:๏‚ง Initiated the Events department for the College๏‚ง Successfully launched nationwide campaign 'Campus Express'๏‚ง Established foundation for the Events role of the college
  • Urbanagent
    Event Manager
    Urbanagent Mar 2010 - Jun 2013
    Responsible for event management of several event brands. Core responsibilities include and are not limited to sales, marketing, logistics, entertainment, customer service, contract negotiation and budgeting. Ensuring an enjoyable experience for attendees and stakeholders.
  • Pagewood Steakhouse
    Restaurant Manager - Family Business
    Pagewood Steakhouse Jan 2007 - May 2012
    Update stock of goodsRoster and manage staffManage reservationsCustomer service Cash handling and profit/loss reportsKitchen-hand

Robert L. Skills

Event Management Marketing Customer Service Sales Digital Marketing Management Marketing Strategy Microsoft Office Social Media Social Media Marketing Public Relations Entrepreneurship Google Analytics Pay Per Click Digital Strategy Mobile Advertising E Commerce Market Research Business Strategy Creativity Skills Youtube Google Adwords Professional Team Leadership Bookkeeping Business Innovation Microsoft Excel Graphic Design English Human Resources Search Advertising Facebook Marketing Bing Ads Marketo Web Analytics Doubleclick Analytics Microsoft Word Programmatic Media Buying Display Advertising Brand Advertising Media Planning Digital Media Attribution Modeling Lifetime Value Planning Budgeting And Forecasting Proposal Writing Pitch Development

Robert L. Education Details

  • Swinburne University Of Technology
    Swinburne University Of Technology
    Marketing
  • Unsw
    Unsw
    Chemical Engineering
  • Marist College Pagewood
    Marist College Pagewood

Frequently Asked Questions about Robert L.

What company does Robert L. work for?

Robert L. works for Kaliber

What is Robert L.'s role at the current company?

Robert L.'s current role is CEO at Kaliber ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ—ฝ๐Ÿ‡ธ๐Ÿ‡ฌ Head of Community at APAC Marketers.

What schools did Robert L. attend?

Robert L. attended Swinburne University Of Technology, Unsw, Marist College Pagewood.

What are some of Robert L.'s interests?

Robert L. has interest in Disaster And Humanitarian Relief.

What skills is Robert L. known for?

Robert L. has skills like Event Management, Marketing, Customer Service, Sales, Digital Marketing, Management, Marketing Strategy, Microsoft Office, Social Media, Social Media Marketing, Public Relations, Entrepreneurship.

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