Robert L.
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Robert L. Email & Phone Number

CEO at Kaliber 🇦🇺🗽🇸🇬 Head of Community at APAC Marketers at Kaliber
Location: Singapore 11 work roles 3 schools
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Role
CEO at Kaliber 🇦🇺🗽🇸🇬 Head of Community at APAC Marketers
Location
Singapore

Who is Robert L.? Overview

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Robert L. is listed as CEO at Kaliber 🇦🇺🗽🇸🇬 Head of Community at APAC Marketers at Kaliber, based in Singapore. AeroLeads shows a matched LinkedIn profile for Robert L..

Robert L. previously worked as Chief Executive Officer at Kaliber and Head of Community 🌏 at Apac Marketers Roundtable. Robert L. holds Bachelor'S Degree, Marketing from Swinburne University Of Technology.

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Email format at Kaliber

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Kaliber

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About Robert L.

Founder of Kaliber. Award-winning marketer at the forefront of Performance Branding with global expertise (NAM, ANZ, SEA).Mission: Redefining marketing standards through a blend of brand-building and performance strategies, creating a unified approach for marketers.Key Highlights:🧠 Thought Leader in Performance Branding: Pioneering a brand-first performance model.💵 Invested US$500M in ad spend across 3,500+ businesses driving impactful campaigns/learnings.🤓 Industry Leader: Judge at APAC and Global Search Awards.📅 Agency Disruptor: Pursuing World's 1st 4DWW Agency thru service innovation, process & AI❤️ Community Builder: Lead a 1,600+ APAC Marketers community to connect and uplift the marketing industry (apacmarketers.com).💎 Let's partner to shape the future of marketing👍 Like if you enjoy my posts💬 Comment your thoughts🔄 Share to inspire others👥 Follow me for more insights

Listed skills include Event Management, Marketing, Customer Service, Sales, and 43 others.

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Robert L.'s current company

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Kaliber
Kaliber
CEO at Kaliber 🇦🇺🗽🇸🇬 Head of Community at APAC Marketers
AeroLeads page
11 roles

Robert L. work experience

A career timeline built from the work history available for this profile.

Chief Executive Officer

Current

Singapore, Singapore, Sg

Leading the charge in 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠, we craft strategic, omnichannel user journeys that connect with audiences on an intent level. Our 𝐒𝐢𝐧𝐠𝐥𝐞 𝐏𝐮𝐫𝐩𝐨𝐬𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬® framework is at the core of our approach, driving measurable growth for forward-thinking clients.Notable Achievements:🚀 Developed a world-class team totalling $500M+ in ad spend managed globally🤝 Partnered with top brands like Alipay+, Saxo Bank, Criteo, Trend Micro, Okta, Midea, Mekari, WorldFirst, Adobe, Unilever, and Gojek to scale their digital presence.Explore more:𝐊𝐚𝐥𝐢𝐛𝐞𝐫kaliber.asia𝐃𝐫𝐢𝐛𝐛𝐛𝐥𝐞 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨dribbble.com/kaliberasia𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐏𝐫𝐨𝐟𝐢𝐥𝐞bit.ly/kaliber-profile

Mar 2020 - Present

Head Of Community 🌏

Current

Downtown Core, Central Singapore Community Development Council, Sg

Driving community growth across APAC for the next 20+ years. With the help of volunteers, we have expanded our network beyond Singapore, now hosting networking events in 6-7 cities and counting! 🌆🚀 Transitioned from online-only meetups to vibrant, in-person events, connecting 1,600+ marketing professionals.Key Achievements:🌐 Expanded community reach across APAC.🤝 Developed a platform for marketers to connect, learn, and grow.🎉 Launched successful networking events in major cities.Join us in shaping the future of marketing! Explore more at apacmarketers.com.

Feb 2020 - Present

Strategic Consultant To Top Us Agencies

Mountain View, Ca, Us

Core Responsibilities: Consultant to marketing agencies; to drive results, implementation of best practices and incremental growth of end client accounts  Pitching full-funnel strategies to key end clients with the aim of driving substantial growth and to reach a clients business objectives Growing a portfolio of $21M per quarter on US Easts top agencies (outside of top 6)Achievements: GCS Platinum Award Winner Q4, 2019 - Presented by Google's VP of Sales - $4.5M shift from TV to YouTube through Full-Funnel Strategy.

Apr 2018 - Mar 2020

Head Of Programmatic

London, Gb

Programmatic media lead across Australia's largest retailer, Woolworth's Group. Responsible for end to end implementation, from media planning right through to execution, strategising in response to clients briefs and with a commercial outcome for both the client and agency based on achieving results.Core Responsibilities: Programmatic display, social, video and mobile lead on Australia's leading retailer - Woolworth's Group Provide thought-leadership and recommendations with the backing of insightful data Work on holistic strategies to include other channels and tools to achieve clients many KPI's Participate in internal and client meetings; undertake briefs, present media proposals and post-campaign reporting Prepare and structure campaign strategy and tactical execution aligning with other channel leads Work with internal and external stakeholders Managing publisher and ad tech relations; rate negotiation, trafficking, media planning, tracking, invoicing and reporting Knowledge lead for DBM, DCM, IAS, Datorama, Comscore and latest programmatic trends, brand safety or new features

Sep 2017 - Apr 2018

Sem Lead - Freelance Contractor (3Mo)

Chicago, Il, Us

Contract Role: Client Account Management & Strategic Implementation of $5m per quarterportfolio of Enterprise-level Clients  Manage Search Advertising for two of Starcom’s Largest Client Accounts in Air New Zealand and Samsung Led the international launch of the Samsung Galaxy S8 through Google Ads Implementing Strategies across various platforms through Adobe MediaOptimizer, Campanja, DoubleClick Search & the Adobe Marketing Cloud

Jul 2017 - Sep 2017

Sr Performance Marketing Manager

Surry Hills, New South Wales, Au

Senior Performance Marketing Manager responsible for a wider team that covers Paid Search, Programmatic Display and social strategies to deliver high quality leads and efficient sales growth for clients. Management and optimisation of a $4m portfolio. Ensuring campaigns are delivered on time and on budget Developing product knowledge and proactively contributing to client’s digital marketing strategy, as well as providing insights in regards to competitors and the advertising environment Identifying opportunities in the marketplace and growth opportunities for existing clients as well as assisting with audit work for new businesses Lead product expert across Google Adwords, DoubleClick Suite & Bing Ads Implementing and devising strategies for all paid channels to generate sales & leads Designing workshops to upskill the internal staff across Sydney & Cebu Establishing internal processes to increase efficiency and quality of work

Feb 2016 - Jul 2017

Account Strategist - Tro Vendor

Mountain View, Ca, Us

Account Strategist responsible for 60 Agencies and over 120 Accounts with total Book of Business of over $3M. Proven as a Trusted Advisor whom proactively influence net growth of revenue, best practice and extensive use of Google AdWords features throughout all its channels – including Google Search, Search Partner and GDN. Establish and nurture business relationship with Agencies Conduct Quarterly Business Review with Directors and Agency Owners Justifying the adoption of Google AdWords extensive features and budget growth Propose advertising content, media channel and campaign structure in line to intended audience  Implementing and maintain Remarketing and Conversion Tracking (Google Analytics and AdWords) Analysing campaigns and provide continuous optimisation in supporting ROI Educating Google AdWords overall technical features  Build Advertising Campaigns across all networks Supporting Agency Development Manager with Acquisition and Total Book Revenue Achievements: 121% of Quarterly Target (Q1-2016) highest achieved globally  Ranked #1 Globally for MA3 Program Q1 Target

Dec 2015 - Jan 2016

Account Development Consultant (Adc) - Tro Vendor

Mountain View, Ca, Us

As an exclusive Google Account Development Consultant, I specialize in helping digital agencies grow, by providing account management and strategic sales. I also specialize in helping them identify the right advertising solutions for their clients – including (but not limited to) account optimizations for Google AdWords, Display ads, YouTube, and mobile. Working primarily with Google Partner agencies, I help to identify sales and business development opportunities. I work with a wide variety of advertisers and take pride in finding the right solution for every customer. Close collaboration is important to me, as it helps me introduce the right Google products and technologies for each individual agency, driving scalable product adoption and helping accelerate the agency's acquisition and growth.Achievements: 182% of Quarterly Revenue Target (Q3) Successfully piloted this experiment role into a permanent position for 4 new hires

Sep 2014 - Nov 2015

Events & Marketing Manager

Sydney, New South Wales, Au

Responsible for managing the administration and the logistics of AIPE internal and external events. Determining the requirements of upcoming events will require close liaison with the Student Services Manager along with the Career and employment team in order to ensure that events are sufficiently catered for and achieve the desired outcomes.Achievements: Initiated the Events department for the College Successfully launched nationwide campaign 'Campus Express' Established foundation for the Events role of the college

Mar 2014 - Aug 2014

Event Manager

Urbanagent

Responsible for event management of several event brands. Core responsibilities include and are not limited to sales, marketing, logistics, entertainment, customer service, contract negotiation and budgeting. Ensuring an enjoyable experience for attendees and stakeholders.

Mar 2010 - Jun 2013

Restaurant Manager - Family Business

Pagewood Steakhouse

Update stock of goodsRoster and manage staffManage reservationsCustomer service Cash handling and profit/loss reportsKitchen-hand

Jan 2007 - May 2012
3 education records

Robert L. education

Bachelor'S Degree, Marketing

Swinburne University Of Technology

Bachelor Of Engineering - Be, Chemical Engineering

Unsw

Education record

Marist College Pagewood
FAQ

Frequently asked questions about Robert L.

Quick answers generated from the profile data available on this page.

What company does Robert L. work for?

Robert L. works for Kaliber.

What is Robert L.'s role at Kaliber?

Robert L. is listed as CEO at Kaliber 🇦🇺🗽🇸🇬 Head of Community at APAC Marketers at Kaliber.

Where is Robert L. based?

Robert L. is based in Singapore while working with Kaliber.

What companies has Robert L. worked for?

Robert L. has worked for Kaliber, Apac Marketers Roundtable, Google, Iprospect, and Starcom.

How can I contact Robert L.?

You can use AeroLeads to view verified contact signals for Robert L. at Kaliber, including work email, phone, and LinkedIn data when available.

What schools did Robert L. attend?

Robert L. holds Bachelor'S Degree, Marketing from Swinburne University Of Technology.

What skills is Robert L. known for?

Robert L. is listed with skills including Event Management, Marketing, Customer Service, Sales, Digital Marketing, Management, Marketing Strategy, and Microsoft Office.

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