Robert Pascucci Email & Phone Number

Basking Ridge, Nj, Us

• Used Tableau and SQL queries to analyze data from 3 million customers to develop new cross-sell strategies by identifying attractive consumer segments.• Identified 2 million potentially defecting customers and designed recommendations such as an accumulating educational discount, a specialized billing bot, and tech education services to boost retention.• Generated data-driven offers for current customers to foster loyalty and increase overall lifetime value.• Produced a market view for Multiple Dwelling Units in New York City to identify opportunities in a billion-dollar market.

New York, Ny, Us

New York , Us

• Managed control room, formatted show, sequenced the segment/commercial timing, and liaised between on-air talent and control room as Line Producer for “Red Eye.” Consistently outperformed other cable news networks in its time slot.• Oversaw all post-production, including editing video, audio, and graphics; last line of quality control before submission. Reduced average time spent in post-production by one hour per day.• Negotiated pricing with video and image vendors, consistently paying 30-40% less than Fox Network peers.• Managed vendor contracts, obtaining all necessary approvals from editorial, legal, and finance departments.

New York , Us

• Produced and oversaw the creation of all graphics and promotional material for the relaunch of “Red Eye” with its new host. • Pitched, developed, and wrote hundreds of stories and segments about topics ranging from politics to technology.• Researched and acquired non-mainstream content, tracked images, and videos across multiple continents, and negotiated international deals to purchase content rights.• Liaised between show team and legal department to resolve content usage issues.

New York , Us

• Managed show social media pages and website, producing exclusive content for both, driving a 100% increase in followers. • Responsible for producing video and images for the show from start to finish.• Developed relationships with viral content creators gaining the ability to broadcast their exclusive content.• A month after joining the team, assumed role previously held by two production assistants combined. Handled invoicing from video and image vendors to the finance department.

New York , Us

• Managed workflow of graphics requests from 20+ different programs to 10+ graphic artists in a live news environment.• Covered multiple breaking news stories, handling 30 to 60 producer orders daily, reviewed 10,000+ individual graphics.• Without prior direction, created a more cohesive ordering process for the Fox & Friends team, allowing 30 people to increase productivity and eliminate redundancies.

New York, Ny, Us

• Created and managed social media pages for major theatrical releases including: “Avatar,” “Alvin and the Chipmunks,” and “Percy Jackson and the Lightning Thief.”

New York , Us

New York , Us

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Integrated Marketing Communications