Robert Pascucci Email & Phone Number

Basking Ridge, NJ, US

• Used Tableau and SQL queries to analyze data from 3 million customers to develop new cross-sell strategies by identifying attractive consumer segments.
• Identified 2 million potentially defecting customers and designed recommendations such as an accumulating educational discount, a specialized billing bot, and tech education services to boost retention.
• Generated data-driven offers for current customers to foster loyalty and increase overall lifetime value.
• Produced a market view for Multiple Dwelling Units in New York City to identify opportunities in a billion-dollar market.

New York, NY, US

New York, US

• Managed control room, formatted show, sequenced the segment/commercial timing, and liaised between on-air talent and control room as Line Producer for “Red Eye.” Consistently outperformed other cable news networks in.
• Oversaw all post-production, including editing video, audio, and graphics; last line of quality control before submission. Reduced average time spent in post-production by one hour per day.
• Negotiated pricing with video and image vendors, consistently paying 30-40% less than Fox Network peers.
• Managed vendor contracts, obtaining all necessary approvals from editorial, legal, and finance departments.

New York, US

• Produced and oversaw the creation of all graphics and promotional material for the relaunch of “Red Eye” with its new host.
• Pitched, developed, and wrote hundreds of stories and segments about topics ranging from politics to technology.
• Researched and acquired non-mainstream content, tracked images, and videos across multiple continents, and negotiated international deals to purchase content rights.
• Liaised between show team and legal department to resolve content usage issues.

New York, US

• Managed show social media pages and website, producing exclusive content for both, driving a 100% increase in followers.
• Responsible for producing video and images for the show from start to finish.
• Developed relationships with viral content creators gaining the ability to broadcast their exclusive content.
• A month after joining the team, assumed role previously held by two production assistants combined. Handled invoicing from video and image vendors to the finance department.

New York, US

• Managed workflow of graphics requests from 20+ different programs to 10+ graphic artists in a live news environment.
• Covered multiple breaking news stories, handling 30 to 60 producer orders daily, reviewed 10,000+ individual graphics.
• Without prior direction, created a more cohesive ordering process for the Fox & Friends team, allowing 30 people to increase productivity and eliminate redundancies.

New York, NY, US

• Created and managed social media pages for major theatrical releases including: “Avatar,” “Alvin and the Chipmunks,” and “Percy Jackson and the Lightning Thief.”

New York, US

New York, US

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Integrated Marketing Communications