Senior Ux Designer
Current• Updated the mini-cart user experience for The North Face and Vans. Design improvements based on usability testing, competitive analysis, and brand stakeholder input. Projected project value of $6.6M.• Led the design efforts of a cross-functional team to launch Timberland's customer rewards program, which included a rewards redemption path and dashboard.• Updated estimated delivery date design on PDP for The North Face and Vans. Update based on competitive analysis and usability testing.• Collaborated with the research team to identify key areas for enhancement in PDP conversions for Timberland's EMEA region.