Senior Ux Designer
Current- Updated the mini-cart user experience for The North Face and Vans. Design improvements based on usability testing, competitive analysis, and brand stakeholder input. Projected project value of $6.6M.
- Led the design efforts of a cross-functional team to launch Timberland's customer rewards program, which included a rewards redemption path and dashboard.
- Updated estimated delivery date design on PDP for The North Face and Vans. Update based on competitive analysis and usability testing.
- Collaborated with the research team to identify key areas for enhancement in PDP conversions for Timberland's EMEA region.