Overall responsibility for the development and management of all marketing and sales efforts for Vail Resorts Australia, Perisher, Falls Creek and Hotham. Reporting directly to the senior vice president and chief operating officer of Vail Resorts Australia. Member of the Australian Senior leadership team, I am data driven highly energetic, creative and commercial marketer with broad international experience in marketing strategy, communications, branding, product development, media, sponsorship and leadership development, content, loyalty and all dimensions of digital marketing.

ANZ Leader of the GTM calendar and measured on the success of delivering the calendar within Winter Sports Softgoods and Equipment businesses.Deliver global GTM brand objectives through out the ANZ & APAC regionTranslating the Global GTM strategy into the local market strategy KPI & MBO:- Synthesize the Global GTM strategy - ANZ Sales- Lead the WSE Product & Pricing strategies -Brand Management - Financial planning & Strategy - working with the CFO- International business development across ANZ and also APAC- International Partnerships- Marketing - Digital and Wholesale- Strategic business planning - P&L ownershipFocused on driving sales growth to achieve growth targets and KPI's within our E-tail and wholesale accounts across the Amersports Portfolio. Personally responsible for leading and mentoring national sales agents within my region. In charge of building partnerships with key specialty sporting goods retailers by developing joint business plans to serve the consumer that benefit both the retailer and Amer Sports,Daily tasks:Developing seasonal GTM plans with premium partners across ANZ & APACCreating and presenting plans to accounts to develop key categories, drive sell-through, To ensure oue plans are engaging with consumers.Building joint business and consumer plans with assigned 80/20 partners that deliver on key strategic objectives of Amer Sports' brands and maximize consumer preference at the speciality retailers.Delivering profitable and sustainable growth with wholesale partners.Amer Sports’ trade marketing/sell-through programs.Coordinating with the other internal customer contacts and teams, ensuring all points of contact with customers achieve a high standard of customer care.Training sales agents and managing/participating in consumer events/demos.Coordinating yearly consumer and wholesale marketing plans.Focused on delivering a vision for each of the brands in the market by creating a go to market seasonal plan.

As the Commercial manager within Amersports ANZ I am tasked with achieving success within the below roles:-Brand Management -Key Account Management-International business development -International Distributor management-Develop market leading sales and product strategies. -Marketing - Digital / Wholesale-Sports Marketing-Leadership and Mentoring-Strategic business planning -P&L managementUltimately charged with creating a sustainable and profitable Softgoods business within Amersports ANZ, In charge of the Salomon and Arc’teryx portfolio.I am the owner and go to person for Salomon and Arc’teryx across ANZ via local organisations, Strategic accounts, trade and consumers; as well as being the ANZ voice within the APAC region, and global brand stakeholders. Focused on the commercial fundamentals:Sales per door, Categories per door, Sell through/ Sell in / Sell Out, Channel right assortment, Win online, conditional trade terms with 80/20 focus customers and market intelligence consumer segmentation.Charged with creating consumer offers: create relevant and compelling consumer concepts and cross-functional solutions in close partnership with marketing, merchandising and retail throughout the sell-in and sell-through process.Establish and champion brand standards such as online branding, trade retail & ISE. in close Managed a team of 2 product coordinators and partly managed 2 marketing coordinators.Hold the 100% responsibility A&P budget and am responsible for the P&L delivering regular rolling forecast, assess, identify opportunities and risks, proactively seek solutions to gap closing and resource efficiencyManagement of Strategic account Kathmandu ANZ Targeted on Total business (Amersports ANZ) success, Key Business Drivers: Achieve business KPI’s of Net Sales, Categories per door, PGP, EBIT, Working Capital, Distribution and Sell-Through.

I have been instrumental in the growth of the CRAFT Functional Sports brand in the Australian & New Zealand cycling market. I currently lead all major business development activities, presenting and winning business with Australia's largest sport retailers. I have implemented a retail marketing strategy that delivers value to both retail and end consumer. I manage athlete and team management sponsorship partnerships, working closely with CRAFT Europe sports marketing department. On a day to day operational basis I am in charge of setting strategic sales and marketing objectives that target our distribution channel and end consumer. I am in charge of a compact team of 4 sales / technical staff and hold responsibility for the overall sales budget. KPI- Sales / Margin - Product and pricing strategies - Marketing strategy - Channel management - Marketing budgets - S&D Strategy - business model implementationI work closely with the Managing Director to determine annual and gross-profit plans by forecasting and developing annual sales quotas for regions/ sales team and accounts; projecting expected sales volume and profit for existing and new products; analysing trends and results. I am responsible for meeting financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.I am in charge of the sportswear range selection process and I travel to Europe 2 times per year for global sales meetings. I have built a deep rapport with accounts by making periodic visits; exploring specific needs and delivering real value consistently to key retail such as SRG and Anaconda across Australia and New Zealand.

My role is responsible for all facets of media dealing, sponsorship events, sales, public relations, and warehouse administration of the Hummel Brand. Reporting directly to the CEO. I also endevour to provide leadership to the marketing, sponsorship, events and public relations team.Leading the marketing and digital communications department, with overall responsibility for its performance and for directing and managing my staff.I also lead the development of all digital properties within Football NSW to integrate all communication platforms by providing compelling, relevant, and accurate content which aligns with Football NSW strategic objectives. Including:-Websites, mobiles and mobile applications-Social Media-Electronic Distributed Marketing and other digital marketing initiatives

WinterVolume is focused on helping brands connect with the Youth and Action Sports market. As the sales director I assumed full responsibility for generating new business through building trusting relationships with brands, consultants and agencies both domestically and internationally while managing clients and overseeing marketing and content projects. Negotiated with companies in the acquisition process to close deals. Implemented sales strategies to grow business, and continuously develops the pipeline with 25 new and qualified deals per week. Brokered all content partnerships with large portals such as Nine MSN, Big Pond, Toyota and Tourism NZ which delivered 60% of our yearly revenue.

Stategic Consulting, focussing on delivering a higher performing workplace to customers, which combines solutions sourrounding, Convergence, collaboration, Unified Communications, Business continuity, Disaster Recovery, enterprise search, Business Intelligence and compliance. Focused on developing strategic new business as well as providing account management to SMB clients (100-2000 user organisations). Providing Microsoft-centric advanced infrastructure solutions, a Managed Hosting 'software as a service" offering, Microsoft SharePoint (WSS and MOSS 2007) and Business Intelligence ( Performance Point Server) projects incorporating both our own consulting services as well as the Microsoft BI product set.

• Primarily focused on identifying new opportunities for expansion; implemented appropriate sales and marketing strategies• Responsible for all aspects of sales and marketing, profiling and targeting new corporate clients, proposing solutions using internal (technical) resources and closing sales• Generated several consultancy opportunities for BS7799 information security certification for our sister company• Technical solutions sold include early adopters for HP Blade & VMware, multiple MS Exchange and Active Directory deployments and a Europe-wide secure wireless WAN solution for a global manufacturing company•

• During 4+ years, generated approx. £3 million revenue and was regularly in top 3 sales performers• Developed annual marketing plan • Reported to Marketing Director for all communications across the company – online and offline• Responsible for annual Communication Plan, including objective setting and the strategies for acquisition, retention and growth of users• Accounts ranged from IT resellers (c. 50 users) to Enterprise Systems Integration businesses• Solutions focused on IT Security Solutions arena, then extended to cover local & wide area network requirements & Microsoft (Windows) server architecture• Sales cycle included C-level management discussions on appropriate technical solutions up to £750k