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Robert’s conservation career started when a college internship earned him a full-time communications role at the Ontario Federation of Anglers and Hunters. After 25-years with the OFAH, Robert now proudly joins Watersheds Canada as the Executive Director and is ready to take on the leadership role of being a champion for healthy freshwater in Canada.Robert is the author of a national award-winning outdoors program. He was on the communications frontline on some of the biggest topics to face our natural resources. As a senior nonprofit association director, he developed major branding campaigns, introduced new corporate partnerships, and modernized revenue generation programs to support conservation.In 2009, Robert achieved ‘Certified Association Executive (CAE)’ designation from the Canadian Society of Association Executives. Robert is a Public Relations graduate from Durham College, and a Skills Canada-Ontario alumni. He is an accomplished speaker and writer.As a child, Robert’s passion for freshwater was developed along the banks of his hometown trout stream. Today, his family proudly owns heritage property near Peterborough where they produce maple syrup, manage forests, and host environmental field trips for high school students. Robert’s outdoor passions include fishing, backcountry camping, as well as hunting with his two boys and English Setters.
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Executive DirectorWatersheds Canada Aug 2022 - Present -
Director Of Business Strategy & Corporate MessagingOntario Federation Of Anglers And Hunters Feb 1998 - Aug 2022Ofah Ontario Conservation Centre, Peterborough, OnResponsible for developing and executing major campaigns focused on membership growth and retention, donor stewardship, recruitment, sustained giving strategies, corporate sponsorship as well as OFAH branding/corporate messaging;Leads the development and implementation of the OFAH Revenue Generation Plan. Researches and develops OFAH messaging and approaches to innovative fundraising practices including text, email and programmatic marketing, sustained giving and cause marketing;Campaign delivery through direct mail, ads for print, radio, television, telemarketing, trade show and digital/social media marketing programs, as well as programmatic advertising;Management experience in areas of website and social media development, graphic design projects, merchandising, trade shows, member service, conservation education and special outreach events;Skills and training in membership/donor CRM (Blackbaud Luminate), focusing on behavior segmentations, welcome and donor engagement series emails, lifts in average gifts, prospect appeals and social media driven tactics to drive list acquisition; -
Communications CoordinatorOntario Federation Of Anglers And Hunters Aug 2005 - Oct 2007Full production of 16-page OFAH section in Ontario Out of Doors Magazine, including: editorial planning and content, interviews, feature articles, news briefs, print PSA’s, Executive Director and President’s columns, photography and creative layout direction;Copy writing includes: media releases, letters to the editor, web content, blogs, feature stories, keynote speeches, membership and fundraising appeal letters, sponsorship sales packages and annual reports;OFAH spokesperson in hundreds of provincial and national media interviews on major outdoor issues.Served as keynote speaker and Master of Ceremonies at events throughout Ontario, as well as at conferences hosted by the Nova Scotia Anglers and Hunters and Saskatchewan Wildlife Federation.
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Member Services Rep & Get Outdoors CoordinatorOntario Federation Of Anglers And Hunters Jan 2000 - Aug 2005Responsible for the development and marketing of OFAH conservation education programs;Worked directly with hundreds of OFAH youth members and adult volunteers in developing a strong network of OFAH youth conservation clubs and grassroots outdoor initiatives;Travelled throughout Ontario to speak with various agencies, service organizations, schools and conservation clubs to promote fish and wildlife issues, outdoor heritage and volunteer engagement.Responsible for the recruitment and service of OFAH member clubs through “cold-call” introduction, club presentations and special club program delivery and awareness at the grassroots level.Conducted province-wide “club tours” with presentations to hundreds of local fish and game associations, volunteer committees and conservation fundraising events across the province.
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Communications LiaisonOntario Federation Of Anglers And Hunters Jan 1998 - Dec 1999Responsible for the editorial, desktop publishing and pre-printing production of OFAH publications;Wrote articles and produced bi-annual mailings of the OFAH fishing and hunting newspaper supplement;Assisted in the coordination of special communications projects such as Ontario Pitch-IN Week.
Robert Pye, Cae Skills
Robert Pye, Cae Education Details
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Certified Association Executive Training -
American Wilderness Leadership SchoolConservation Education -
Public Relations
Frequently Asked Questions about Robert Pye, Cae
What company does Robert Pye, Cae work for?
Robert Pye, Cae works for Watersheds Canada
What is Robert Pye, Cae's role at the current company?
Robert Pye, Cae's current role is Executive Director, Watersheds Canada.
What is Robert Pye, Cae's email address?
Robert Pye, Cae's email address is py****@****live.ca
What is Robert Pye, Cae's direct phone number?
Robert Pye, Cae's direct phone number is +170531*****
What schools did Robert Pye, Cae attend?
Robert Pye, Cae attended Csae Canadian Society Of Association Executives, American Wilderness Leadership School, Durham College.
What skills is Robert Pye, Cae known for?
Robert Pye, Cae has skills like Media Relations, Event Management, Fundraising, Public Speaking, Public Relations, Corporate Communications, Advertising, Marketing, Nonprofits, Event Planning, Email Marketing, Copywriting.
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