Robert Terry Email & Phone Number

Columbia, Maryland, United States

I turn our brand, corporate mission and product strategies into impactful stories, by assigning, researching, writing and editing as well as driving content strategy across a variety of channels for the U.S. operations of a fast-growing medical devices company headquartered in Denmark. My responsibilities include:Managing a team of writers creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and drive profitable customer action.Overseeing content creation and newsletter distribution for two websites, one devoted to endoscopy/visualization and the other to office-based neurology and PM&R practitioners, EEG technicians, and support staff: https://www.singleuseendoscopy.comhttps://www.neurologyinsights.comPlanning and maintaining content calendars in collaboration with internal business partners.Ensuring consistency and quality across all channels to maintain quality, style and voice; creating positive emotional associations with the Ambu brand by bringing a consistent voice and tone to our writing.Developing personas for Ambu's various healthcare clients and mapping customer journeys.Supporting media relations strategy, from identifying outreach tactics to crafting press releases and positioning them for maximum impact.Conducting marketing research, through interviews with subject-matter experts and attendance at key industry conferences and tradeshows.

Columbia, Maryland

I research, write and edit stories and help drive content strategy for a Denmark-based health care company that develops, produces and markets diagnostic and life-supporting devices for hospitals and rescue services. Ambu has three business areas: visualization, anesthesia and patient monitoring and diagnostics.My duties include: Working with a team of freelance writers to pitch ideas and ensure qualityWriting original articlesPlanning and maintaining a content calendar in collaboration with internal business partnersGuiding content through an internal approval processEnsuring consistency and quality across all channels to maintain quality, style and voiceTracking performance data from the content hubs for optimal editorial and promotional tacticsDeveloping personas for Ambu's various hospital clients

The federal government represents roughly a third of the Greater Washington economy and as the Washington Business Journal's FedBiz writer, I covered an industry that straddles official Washington — the White House, Capitol Hill and the Pentagon — and the local business community. I focused on the public and private companies providing services to the federal government, with an emphasis on defense, IT and other government contractors. Who’s hiring? Who’s firing? Who’s moving? Who’s winning contracts? Who’s losing contracts? And, finally, what does it all mean for the local economy?Coverage areas included: major solicitations, from RFPs to bid protests; local privately held and publicly traded defense and technology companies; industry leaders and personalities; GAO and analyst reports; federal agency budgets and the regulatory environment; and innovation in federal procurement.My mission was to break down a complex regulatory environment, avoid the alphabet soup and bureaucratic jargon so prevalent in federal procurement and zero in on the bigger impact for Washington business, pumping news, information and life into my organization’s products on all platforms.

Washington D.C. Metro Area

As the editor-in-chief, I worked on content strategy and storytelling for Booz Allen’s Marketing and Communications team. I collaborated with senior leaders and peers within the corporate core and across the firm to use brand journalism to craft better, more engaging narratives. • Worked closely with chief marketing officer and digital team on new company website launch. Auditing and migrating content from legacy site to new external web presence, optimizing for digital-first engagement, SEO and user experience.• Created new template for case studies as a cornerstone of company content mix; producing other content forms to undergird new website and engage customers on buyer’s journey.• Collaborated with the director of marketing to align content plans with marketing strategies for the firm’s five primary business lines, markets cutting across capabilities, internal marketing initiatives, and recruiting efforts.

Managed a 20-person newsroom producing an award-winning weekly newspaper and website, 11 signature special publications, three daily emails, and high-engagement social media channels for a top five market in a 43-city national business news organization (Charlotte, North Carolina-based American City Business Journals).In tandem with the editor-in-chief, led the overhaul and transformation to being a digital-first newsroom, the second market in the company do so, which led to new online and print audiences, new revenue channels, and extending our social reach.Average monthly pageview and visits metrics almost doubled over last five years, which led to other key digital traffic measurements trending up. As part of the management team, launched numerous print, online and event concepts designed to grow audience and boost revenue, including CEO of the Year event and publication, the Power 100 digital project, and industry vertical content-driven events.Awarded an American City Business Journal Eagle in 2013, the company’s highest honor. Also honored for column writing and special projects from state press associations, and served as frontline editor on awards won by staffers.

Managed The Daily Record's Web, blog, and social media operations, as well as a host of magazines, reports and newspaper sections on topics of interest to Maryland business and legal professionals.Increased Web traffic substantially, grew social media audience, launched two industry vertical email products, helped develop internal digital-first and premium content strategies, and built Web video and interactive graphic capabilities.Newsroom received Dolan Co.’s best overall news organization award during my tenure, along with honors for best news blog, best social voice, and best in show, among others. Also awarded various website, blogging, multimedia storytelling honors from state and national press associations.

Coordinated daily digital coverage for award-winning website while also producing weekly industry Focus sections, planned and produced special publications, recruited freelancers, helped lead reporting and research staff.Created and produced a weekly podcast, the first ever in the company. Launched newsroom Twitter account in August 2008, one of the first markets in the company to join that platform.Created special publications devoted to green business and mergers and acquisitions, which spurred a high-revenue awards event and expert panel.From 2003-2006, I was a reporter (in 2005 I was reporter/Web editor) covering technology, biotechnology, transportation and sports business. Won two press association awards for investigative journalism, and was part of the team that won a Society of American Business Editors and Writers General Excellence award.

Original staff writer for news magazine and Web site covering business and technology in the Washington, D.C., region, launched by a division of the Washington Post Co. Wrote several cover stories during the publication's run as well as a variety of award-winning news accounts and features.

M.A., Journalism

B.S., Sociology

Minor in Political Science

A.A., Liberal Arts/Humanities