I started a consultancy focused on helping companies tell better stories to their customers, their partners, their employees and their investors through content, communications and strategy.Recent partners include: Consultant, Brand - G4 relaunch by Comcast Spectacor (2020-2021)Helped design, direct and drive digital products and planning for the all new and improved G4 including websites, twitch/ chat apps, OTT apps and a yet-to-be-announced loyalty product. Helped design, direct and drive digital products and planning for the all new and improved G4 including websites, twitch/ chat apps, OTT apps and a yet-to-be-announced loyalty product. Consultant, Marketing Operations - Aglet/ Onlife LTD (2020-2021)Developed process, infrastructure, workflow and priorities for the game's Live Services and content pipelines before joining the team full time as Head of Publishing in 2021.Business Development - SEER (2020)Helped this video platform start-up with early sales and marketing operations: developed sales materials, worked out cycle, built out simple CRM for the team and pitched platform services to potential partners.Reacharound also serves as the production company for two recent documentaries: Risen: The Story of Chron "Hell Razah" Smith and Freestyle 101: Hip Hop History (both available in some form on Amazon Prime, YouTube and/ or wherever lovingly crafted, unprofitable music documentaries can be found). Currently in production on an untitled history of the 90s/ 00s Break Beats scene.

Oversaw Publishing planning and operations: marketing, strategy, communications, content, and social media for this Galaxy Interactive, Lakestar and Sapphire Ventures backed start-up focused on disrupting the map/ calendar/ to-do list space.

Aglet is a free-to-play, geolocated mobile game about collection, exploration and creativity focused on sneakers and streetwear. With over 4 million global players, it has collaborated with some of the best brands in the world including Gucci, adidas, Puma, Manchester City and more. Aglet is the first product from Onlife Inc.Led the Live Operations, Marketing, Content, Communications Strategy, Socials and Customer Support teams and (begrudgingly) oversaw Merch/ Hard Goods with an additional focus on Brand, Marketing Solutions/ Brand Activation and Business Development.

Saveurvape is a leading manufacturer and distributor of products for the vaping/ electronic cigarette industry. Joined in late 2015 and took on a leadership role in reorganizing and growing the business. Took an ownership position and became Chief Sales Officer in 2016. Built up sales and marketing infrastructure from scratch: implemented a CRM, created processes and procedures for the full sales funnel, hired a sales and marketing team, built company culture, developed sales pitches, and managed the customer service department. Assumed additional role as Chief Marketing Officer in late 2018 to facilitate building an online DTC business to offset the challenges in the US wholesale vapor market with a focus on influencer marketing, SEO and superior service. Helped lead the company through an exceedingly complex tax and regulatory environment on the local, state and national levels.CRAFT VAPERY | Vice President, DistributionCreated a wholesale distribution business from scratch for CRAFT VAPERY, the world's premier curated vaping subscription service, building and managing relationships with leading e-liquid brands and pairing them with leading retail locations across the world.Oversaw the wholesale launch of CRAFT VAPERY's own e-liquid products, spearheading sales strategy around distribution, B2B marketing, content marketing and the creation of sales pitches. Managed a team of eight.

Core member of the Esquire Network executive launch team, helping to guide the development of the brand, network and show launches as well as the overall direction and the transition from G4/style to Esquire.Responsible for digital content and strategy for the Esquire Network brand and shows, inspiring men to watch and love the network. Oversight of content for EsquireTV.com, Esquire Network's social channels (Facebook, Twitter, Google+) and digital distribution to video services from YouTube to Hulu to (set-top box) VOD and TVE platforms. Successfully built a social following for Esquire Network across all platforms in excess of 7MM fans. Provided leadership, strategy and oversight of original digital video production, promotion and publishing. Created and leveraged relationships with vendors and partners to provide for innovative and effective brand engagement, video views and tune-in opportunities. Partnered with Hearst Digital to create a shared video platform and digital experience, bringing the full resources of both Hearst and NBCUniversal to bear to create greater engagement with both the magazine and network iterations of the Esquire brand.Oversaw design, user-experience, project management and development for web and applications for Esquire Network with a special focus on responsive design and technologies that speak to the modern man and his digital habits.Oversaw a team of 14 and effectively and prudently managed operational and capital expenditure budgets in excess of $6MM annually.Worked with sales groups to create and execute custom partnerships that provided opportunities for our clients to reach the modern man across TV, magazine, Esquire.com and EsquireTV.com.

Responsible for non-linear content strategies and production for the network, including: Internet (G4tv.com), Broadband (YouTube, Hulu, etc.), Podcasting, Video On Demand (VOD) and Mobile. Managed team of 25 including design, product development and planning, user experience, content, programming, and execution of all new media platforms (including pitches and pilots for original web series). Worked with sales executives and marketing teams to develop, execute and maximize integration opportunities, helping to bring G4tv.com to break-even and driving significant improvements in social media and SEO both at G4tv.com and within the broader Comcast Entertainment Group. Directly responsible for pitching and executing millions of dollars in online sponsorship and partnership programs with clients such as Activision, Dell, Electronic Arts, Ford, Microsoft, and Sony.