Principal
CurrentRobert Kaplan Company is a boutique communications and fundraising consultancy for corporations, trade associations, ballot measure and candidate campaigns, political action committee, not-for-profit organizations. Robert Kaplan is known internationally for his skills as a campaign, communications, fundraising consultant and advisor. Clients have included corporations, executives, initiative campaigns, political action committees, special interest groups, trade associations, not-for-profit organizations, foundations, candidates and independent expenditure campaigns. In more than three decades working with and on behalf of various entities as both a consultant and advisor, Kaplan has planned, designed, positioned, directed and executed more than 250 small and high dollar fundraising and capital campaigns, grassroots, voter outreach, email, direct mail, social media, branding and other communications programs for a variety of interests. His experience includes acting as Finance Director for more than 30 statewide initiative campaigns where he exceeded and doubled fundraising goals on multiple occasions. He is an award-winning expert in strategy and technique, message development, targeting, and donor development with a deep bench of experience in online lead generation, social media, email, direct mail, grassroots organizing and voter communication programs. Kaplan’s work has allowed clients to achieve unparalleled success, including raising more than $120 million for his professional clients. Kaplan’s pro-bono work has raised millions more for the community groups he supports. Kaplan began his political, public affairs and fundraising career in 1966, at the ripe age of 9, as the youngest envelope stuffing, precinct walking, lawn sign planting and telephone soliciting for votes and money volunteer for a California State Assembly campaign.
