Kaj Robert Karjalainen, Digital Marketing Email & Phone Number

Helsinki, Uusimaa, Finland

🚀 I'm in charge of marketing across 8 countries for augment eco, including countries like France, Belgium, and Italy. We're the fastest-growing e-scooter leasing service globally, with more than 40,000 subscribers so far.We fuel our growth through a blend of online marketing tactics, including PPC, social media, SEO, marketing automation, and influencer collaborations. We also extend our reach with out-of-home advertising.And we do it the Nordic way.We are a Finnish… Show more 🚀 I'm in charge of marketing across 8 countries for augment eco, including countries like France, Belgium, and Italy. We're the fastest-growing e-scooter leasing service globally, with more than 40,000 subscribers so far.We fuel our growth through a blend of online marketing tactics, including PPC, social media, SEO, marketing automation, and influencer collaborations. We also extend our reach with out-of-home advertising.And we do it the Nordic way.We are a Finnish brand proudly committed to sustainability. Our leasing concept is based on a circular economy model that extends the lifespan of e-scooters and significantly reduces electronic waste. Show less

Helsinki

During my tenure as Marketing Director at Credinord, an online B2B lender, I led digital marketing efforts in the highly competitive markets of Finland, Sweden, and the Netherlands. My responsibilities included overseeing internal teams and collaborating with external agencies to manage paid search, SEO, paid social, content creation, CRO, analytics, and native marketing, with a strong focus on performance and high ROI.We used pull strategies to reach entrepreneurs actively… Show more During my tenure as Marketing Director at Credinord, an online B2B lender, I led digital marketing efforts in the highly competitive markets of Finland, Sweden, and the Netherlands. My responsibilities included overseeing internal teams and collaborating with external agencies to manage paid search, SEO, paid social, content creation, CRO, analytics, and native marketing, with a strong focus on performance and high ROI.We used pull strategies to reach entrepreneurs actively seeking financing and push strategies to make Credinord a well-known name in B2B lending. This dual approach responded to immediate demand and built lasting brand recognition.Beyond day-to-day marketing activities, I assumed responsibility for constructing the company's CRM operation utilizing Salesforce and introduced marketing automation through Pardot.This strategic implementation significantly streamlined processes, improved our closing rate, and had a positive impact on customer satisfaction and retention rates. Show less

Helsinki, Southern Finland, Finland

In the strategic partnership between Gaasly and Brand Ninja, I took charge of developing and implementing targeted French digital marketing strategies. My role involved closely collaborating with Gaasly's customers seeking expansion in the French market. The scope of work included paid search, SEO, social media marketing, and Conversion Rate Optimization (CRO).

Ho Chi Minh City - Vietnam

As the founder of Brand Ninja, a boutique digital agency with a global reach, I am proud to lead a team that operates seamlessly in Southeast Asia, Western Europe, and North America. At Brand Ninja, we specialize in providing expert services across diverse markets and cater to a broad spectrum of global customers.Our key services include:Pay Per Click MarketingSocial Media MarketingContent MarketingInbound MarketingSearch Engine OptimizationWebsite… Show more As the founder of Brand Ninja, a boutique digital agency with a global reach, I am proud to lead a team that operates seamlessly in Southeast Asia, Western Europe, and North America. At Brand Ninja, we specialize in providing expert services across diverse markets and cater to a broad spectrum of global customers.Our key services include:Pay Per Click MarketingSocial Media MarketingContent MarketingInbound MarketingSearch Engine OptimizationWebsite DevelopmentWe take pride in collaborating with a wide range of customers across various B2C and B2B verticals. From small and medium-sized enterprises (SMEs) to Fortune 500 companies, our expertise spans businesses of all sizes. Our commitment is to deliver tailored solutions that meet the unique needs of each client, ensuring success in the dynamic digital landscape. Show less

As a GLG Network Member, I bring 10 years’ of experience in the digital marketing industry to help clients solve some of their toughest business challenges around performance & digital marketing.

Ho Chi Minh City (Vietnam)

Nordesk is a brand of Finnsea OY, providing a fresh approach to business services in Vietnam.We see Vietnam as a great untapped 95M + market for both B2B and B2C SME´s from all over the world. On top of that, Vietnam is much easier to enter than BRIC countries.We understand that the required investment for entering a new market can be discouraging, especially for SME´s. This is why we decided to come up with a fresh approach to internationalization, by reducing the needed… Show more Nordesk is a brand of Finnsea OY, providing a fresh approach to business services in Vietnam.We see Vietnam as a great untapped 95M + market for both B2B and B2C SME´s from all over the world. On top of that, Vietnam is much easier to enter than BRIC countries.We understand that the required investment for entering a new market can be discouraging, especially for SME´s. This is why we decided to come up with a fresh approach to internationalization, by reducing the needed investment and bringing results faster. Save time, Save money.Our range of services:- Salesforce outsourcing - Local Business representation- Distributor performance audit- Retail Market validation- FlexiDesk (turn key solution to rent a work spot)- IT outsourcing and Build-Operate-Transfer services in collaboration with Dirox (established in 2003)Why Nordesk as your trusted partner in Vietnam?- 10 years of Sales and consulting Experience in Vietnam with large corporations as well as SMEs- Flexible and fully scalable sales solution for our partners- A wide network and experience of the local Business environment- Finnish management running your operations locally- Continuous communication from our side to keep you updated, total transparency is our motto- A trusted partner to grow your business in Vietnam rapidlyIf you have any business project in Vietnam, feel free to drop us a message, we would love to discuss more! Show less

Helsinki / Ho Chi Minh City

Dasiak, established in January 2015, was an import-export company operating between Helsinki and Ho Chi Minh City. We successfully introduced Kiss Cider (Carlsberg group) to the Vietnamese market.Key Achievements:- Secured placement of Kiss Cider in 350+ convenience stores/supermarkets across Ho Chi Minh City, Hanoi, and Nha Trang.- Successfully listed with major retailers: Metro, Big C, Circle K, Familymart, Bsmart, Zakkamart, Annam Gourmet, AEON Citimart… Show more Dasiak, established in January 2015, was an import-export company operating between Helsinki and Ho Chi Minh City. We successfully introduced Kiss Cider (Carlsberg group) to the Vietnamese market.Key Achievements:- Secured placement of Kiss Cider in 350+ convenience stores/supermarkets across Ho Chi Minh City, Hanoi, and Nha Trang.- Successfully listed with major retailers: Metro, Big C, Circle K, Familymart, Bsmart, Zakkamart, Annam Gourmet, AEON Citimart, Adayroi.- Established Kiss Cider as a reputable brand in the fiercely competitive Vietnamese alcoholic beverage market, contending with both direct (cider) and indirect (beer, RTD) competitors.Key Responsibilities:- Conducted an in-depth market study on the Vietnamese beverage industry and consumer behaviors.- Developed a comprehensive market entry strategy, including defining target customers, identifying niche markets, selecting potential flavors based on survey results, and crafting brand positioning and differentiation strategies.- Implemented a pricing strategy and identified the most suitable sales channels for market penetration.- Executed brand expansion steps for future growth.- Formulated and executed a sales strategy, including the creation of sales support documentation and negotiation of sales/distribution contracts with local and international retailers.- Led marketing and communication efforts, designing and creating marketing and advertising materials, organizing in-store activation/sampling operations, managing merchandising design and distribution, and partnering with local media groups (Fox Channel + Yan TV) for sponsorship activities.- Established a strong presence on social media through targeted Facebook pages, various campaigns for brand awareness, and continuous optimization to ensure brand growth.- Managed day-to-day operational tasks, including inventory and stock management, delivery coordination, promotion implementation, market monitoring, and HR management. Show less

Helsinki (Finland) / Ho Chi Minh City (Vietnam)

FINNSEA is an internationalization consulting company with it’s roots in Finland and providing consulting services in Vietnam, other Asean countries (Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Cambodia, Laos and Myanmar) and Australia/New Zealand. Our services includes all the steps from market selection via market research to partner searches.

Cannes

Co-Founder Company specialized in products and services related to audiovisual sector based in Cannes (French Riviera).Main business activities • E-Commerce• Physical store (Cannes)• Audiovisual equipment rental• Audiovisual equipment installation Executive tasks• Market Analysis.• Elaboration of business plan.• Business development of our 4 main activities.• Competitive benchmarking and business intelligence.• B2B and B2C… Show more Co-Founder Company specialized in products and services related to audiovisual sector based in Cannes (French Riviera).Main business activities • E-Commerce• Physical store (Cannes)• Audiovisual equipment rental• Audiovisual equipment installation Executive tasks• Market Analysis.• Elaboration of business plan.• Business development of our 4 main activities.• Competitive benchmarking and business intelligence.• B2B and B2C marketing (Online and offline).• General Business management : Cash management, budgeting,basic accounting.• Developing process to increase efficiency profitability.Online tasks • In charge of building and improving company´s both websites - www.maisondelasono.fr (Magento) - www.dsc-audiovisual.fr (Wordpress)Daily use of : PHP, HTML, CSS, JS, SQL, Apache, Linux CentOs, XML, CSV files (stock synchronisation).• SEO - Definition of strategic keywords. - Website's technical optimization (Page load, ajax, layered navigation... To make them as SEO friendly as possible) - Link building strategy - Internal Linking - Providing exclusive quality content• SEM - Google Adwords and BingAds - Local and national campaigns - Constant improvement to reach highest quality scores - CPC or CPM strategies depending of the context.• SMO - Twitter - LinkedIn - Facebook• Analysis of collected data in order to ensure qualified visitors growth, improve performance as well as customer experience while using our websites (WEB Analysis tools, customer satisfaction survey...).• Customer, distributor relationship and sales management through CRM and ERP tools.Offline tasks • Marketing campaigns (mailing, flyers, direct marketing, radio advertising).• Setting up partnerships with local key actors in the local audiovisual industry (Deejays, radio stations). Show less

Ho Chi Minh City (Vietnam)

• Implementing Finpro's market entry assignments.• Market studies on different sectors focused on legal, political, economical, technological and sociological aspects related to the customer´s products or services.• Coordinating work between Finpro, local partners and customer.• Customer support from the inital stages of the implementation to the finalization of the project. • Assignments in industrial, ICT, clean technology and other sectors.

Ho Chi Minh City (Vietnam)

• Assisted Finpro´s consultants by establishing preliminary reports and preparing presentation from final reports.• Updated the internal CRM´s customer database.• Visited potential premises and partners for customer´s projects.

Paris

• Customer support, cart flow management in the parking and in the store.

Région De Paris, France

• Customer support and reception.

Master Of Business Administration (M.B.A.), E-Business/Digital Marketing

www.mba-esg.fr

Master Degree, Marketing & International Trade

Bachelor'S Degree, International Business/Trade/Commerce

Institute of Management Technology abbreviated as IMT, is a Private Business School with its main campus at Ghaziabad, Uttar Pradesh.

Droit, Licence 1

A Level, Economic And Social Sciences