Robert Katz Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Manage Global Partnerships for Kantar's Insights Division across several categories:- Cross Channel Advertising Data (User/Event Level and Aggreate)- Identity / Device Graphing- Creative Content and Data- Retail / RMN Data- Audiences by Kantar MarketNorms & Platfrom Integrations- Measurement Data for Platfrom Integrations

New York, United States

New York, New York, United States

New York, United States

- Manage the US Addressable TV & Cross Media campaign measurement business and strategic partnerships with all the largest MVPDs (Xandr/DirecTV, Ampersand [Comcast, Charter/Spectrum, and Cox], Dish Network/SlingTV, Verizon FiOS, Altice/Cablevison, and Frontier Communications)- Support Business Development and Strategic Account Management of my above mentioned teams contributing to over $7MM in yearly revenue for Kantar Insights Media & Content Division- Lead a team of 15 in the production of 100s of Addressable TV & Cross Media Brand Health (Kantar Brand Lift Insights) measurement studies for Fortune 500 Brands- Manage the development of data integration processes to integrate TV STB (Set-Top Box) RPD (Return Path Data) with survey data to enable attitudinal measurement of Addressable TV and Cross Media campaigns- Coordinate with segmentation partners such as Experian, Acxiom/LiveRamp, and Epsilon to enable the direct integration of 1st and 3rd party audience segmentation in Addressable TV and Cross Media Kantar Brand Lift Insights (or Brand Health) campaign measurement- Coordinate with top Advertising Agencies that specialize in audience targeted Addressable TV, Connected/Over-the-Top TV, Programmatic Digital, and Cross Channel media buying and planning such as: Cadent/One2One, OMD, Cadreon, Adobe, Modi Media, Publicis, Starcom WW, Hearts & Sciences, Dentsu X Global, Team One USA, Zenithmedia, TM Advertising, and more...- Managed the US Visa Cross Media campaign measurement business tracking the effectiveness of advertising in support of Strategic Partnerships with the NFL, FIFA Women's World Cup, and Olympics as wells as strategic initiatives (Contactless Payment Launchpad, Cross Border International Credit Payment, and Money is Changing Empowering Women's Relationship with Personal Finance) .

San Francisco, California, United States

Greater Boston Area

- Expert in Multi-Touch Cross Channel Attribution- Drove all aspects of data collection and platform implementation for many complex accounts in the Financial Services, Automotive, Retail, Telecommunications, Digital Marketing, Travel and Education industries- Provide and educate CMOs, Analytics teams, Channel Managers and Media Agencies to utilize MTA analytics and insight in their current optimization and planing processes- Guide Fortune 100-500 and mid Market Companies down the road to activation - Changing the corporate marketing mindset from last click to Multi-touch algorithmic attribution

New York, New York

− Managed the growth of Nickelodeon’s Digital Publishing and Games businesses (including Digital Video, Mobile Apps, eBooks and Video Games) and TV Analytics business (VOD) − Assisted in report development and managed advanced analytics projects for the Nick.com and Nick Jr.com sites to constantly improve the UX (user experience) and increase traffic− Expanding on my previous responsibilities to provide business insights and strategy for each department within Digital Publishing and Games as well as for TV Analytics utilizing my vast expertise in MS Excel and Access− Developed innovative, visually informative, and analytically based one-sheets, presentations and pitch proposals of key performance metrics providing strategy and insight for setting budget goals and forcasting business performance− Provided strategic direction for the growth of the financial analytic capabilities for both businesses− Expert in automating data aggregation and financial report generation for all weekly and monthly performance updates− Experience with SQL and database tools such as the Neilsen’s N-Power, Adobe Analytics & Report Builder, Google Analytics, Rentrak, Tableau, and MediaMorph

1515 Broadway New York Ny 10003

− Assisted, in managing the growth of Nickelodeon’s digital video business initiatives - transaction based and subscription businesses – across all the newest, industry leading digital and mobile platforms.− Utilizing my vast expertise in MS Excel and Access I developed, maintained and analyzed transactional and financial performance reports daily, weekly and monthly for our various digital distribution partners and internally pressent results for the department’s Director, SVP and Nickelodeon Executive Team− Generated sales performance, forcasting and competitive analyses to help create and implement strategic direction, release planning, and promotional initiatives − Managed and oversaw partner and affiliate marketing initiatives including creation, deployment, and tracking of revenue − Helped coordinate efforts, and all details, for cross promotional initiatives with internal Consumer Products and/or Integrating Marketing teams− Gained account management experience develop relationships with our distribution partners to constantly improve data quality, frequency, and additional detail

Greater New York City Area

− Gained experience in both analytics and account management, all while developing an invaluable story telling ability in client presentations revealing key insights to provide strategic direction for future marketing and advertising efforts.− Sold through, exectuted, and presented basic to the most custom digital advertising analyses for clients such as: Pfizer, Heineken, Coke, Uneliver, Darden Restaurant Group, Univision, G2, MediaVest, and more. − Coordinated with our opperations team, media/creative agencies, and end clients while managing, scoping and executing various different pre/post and in-market online research campaigns utilizing pannel and online intercept recruitement− Worked with Millward Brown analytic teams to incorporate traditional TV copy testing and brand tracking data and results into our digital reports to provide additional insight and support − Coordinated with recruitement partners to determine feasibility for various types of in-market research projects while gaining a strong understanding and knowledge of digital media plans − Developed tremendous expertise and understanding of digital creative best practices through Millward Brown Digital’s 11 years of experience in online research and learnings from their vast normative database

Experience as a Production Assistant on promo shoots for the 2009 VMAs:Directly assited the Line Producer, Production Manger, and Production CoordinatorIt's on with Alexa

Assisted associate producer George Berberian in development and production of promos in avid edit suits

Assisted with shoots and production research for integrated marketing campaigns with Fanta and Americas Best Dance Crew Helped create and maintain budgets and schedules with my Microsoft Certification in Excel and Finance expertise

Provided hardware and software IT support and database document digitalization assistance

Scripting, shooting, and editing productions of guest lectures, special events, webcasts, DVDs, and off-site programs Post-production services included AVID® digital video editing, as well as an extensive sound and visual effects library Assited in the duplication, custom graphics/packaging, and distribution of programs

Provided hardware and software IT support and general office assistance

B.S. With A Duel Major In Marketing And Finance, Business, Management, Marketing, And Related Support Services

Duel Major Marketing and Finance

London - Semester Abroad, Marketing And Finance

Spring 2009