Analyzed PayPal Partner Program marketing initiatives and developed new methods to increase partner acquisition.-Analyzed the functionality of the PayPal Partner Program website and developed new marketing assets and messaging to communicate the program’s value proposition to visitors.-Worked cross-functionally with the web team to develop new strategies to increase website visibility and visits.-Conducted a competitive analysis of PayPal’s payment solution product line to develop a unique value proposition and target market for Braintree, a new payment solution product.

-Managed the online and social media channels for the Need for Speed franchise.-Analyzed web metrics and the customer journey to develop strategies to maximize sales conversions and video views. These strategies have now been adopted across the entire EA Games Label marketing division.-Created product messaging for the social and online marketing channels for the Need for Speed brand to optimize website visits and engagement.-Developed and executed the online marketing strategy of a next-gen game from conception to announcement, communicating and working cross-functionally with the developer studio, product marketing, and external partners.-Managed relationships with agencies and external partners towards the development of online marketing strategies.

-Communicated and worked cross-functionally with the sales team, vice presidents, and external partners to optimize project workflow. -Coordinated and executed the marketing campaign for a new product from inception to launch, exceeding the sales revenue target by 20%.-Managed e-commerce platform, including setup and implementation/testing for online campaigns.