Rob Keenan

Rob Keenan Email and Phone Number

President, Keenan Media LLC @ Keenan Media LLC
Rob Keenan's Location
Wayne, New Jersey, United States, United States
Rob Keenan's Contact Details
About Rob Keenan

By constantly innovating, I transform media companies into industry-leading B2B competitors through both digital and marketing strategies. To drive revenues, I integrate business models, leverage data-driven analytics and harness the power of authentic content to link products, brands and services across digital channels. My teams have launched more than 50 web communities and elevated media companies into digital powerhouses by combining technology, content and audience strategies while focusing on the customer experience. I infuse my passion for crafting cohesive marketing campaigns and launching digital products and services into my teams. My success is based on empowering people to always be thinking about creating value. We combine trends with seamless execution to drive lead generation, customer acquisitions and - most importantly - engagement.

Rob Keenan's Current Company Details
Keenan Media LLC

Keenan Media Llc

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President, Keenan Media LLC
Rob Keenan Work Experience Details
  • Keenan Media Llc
    President And Owner
    Keenan Media Llc Apr 2016 - Present
    I launched my own business to align the customer experience, digital business strategy, technology and content to generate leads, drive acquisitions and increase revenue for media companies. As an acting CDO or CMO, I catapult businesses growth via content marketing, PR, database management, communication strategies, PR, digital marketing, audience database architectures, technology selection and adoption, SEO/SEM, mobile and web development.
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  • Adweek
    Vice President Of Product Development
    Adweek Jan 2021 - Apr 2024
    New York, New York, Us
    I was hired by Adweek to help drive product and technology development with the goal of doubling subscription revenue at Adweek. Also hired to work closely with the editorial and business teams on product development, digital transformation projects, and newsletter products to grow overall revenue.
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  • Edgell Communications
    Vp Of Digital
    Edgell Communications Sep 2007 - Mar 2016
    I was recruited to develop, implement and transform this traditional media company into a leading B2B digital media competitor. With $500K P&L, I led 20 team members to grow the online business >220% to $4.5M (1/3 of total company revenue) within 8 years. My teams reimagined the brand strategy, content, production operations, audience development and lead generation platforms. I also drove the integration with Stagnito Business Information and positioned the company for a successful acquisition by private PE firm.
  • United Business Media (Ubm)
    Director, Rfid And Editor-In-Chief (Of 3 Businesses)
    United Business Media (Ubm) Jan 2000 - Sep 2007
    Originally hired as the Editor-in-Chief to drive the company’s digital transformation for the Communication Systems Design (CSD) division, I was promoted multiple times as Editor-in-Chief of larger divisions. I led 18 team members to create 8 revenue-generating brands, and one of the company’s largest brands (with >500K monthly views) with $13M in sales. After leading the digital transformation of several divisions, I was one of top 3 performing editors within the Electronics’ group. Before leaving UBM, I helped evaluate and restructure the RFID business.
  • Verticalnet
    Managing Editor
    Verticalnet Sep 1997 - Jan 2000
    Us
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  • Penton Media
    Associate Editor
    Penton Media 1995 - 1997
    New York, Ny, Us
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Rob Keenan Skills

Content Development Publishing Content Management New Media Editorial Content Strategy Digital Media Email Marketing Social Media Marketing Online Publishing Advertising Online Advertising Strategy B2b Social Media Web Content Publications Strategic Partnerships Audience Development Lead Generation Magazines Custom Publishing Online Marketing Press Releases Digital Marketing Marketing Communications Cms Content Marketing Editing Integrated Marketing Blogging Newsletters Web Content Management Digital Strategy B2b Marketing Seo Salesforce.com Creative Direction E Business Technology Journalism Omniture Web Analytics Emedia Journalism Web Editing Salesforce.com Administration Interactive Marketing Trade Shows Content Management Systems

Rob Keenan Education Details

  • University Of Scranton
    University Of Scranton
    Communication And Media Studies

Frequently Asked Questions about Rob Keenan

What company does Rob Keenan work for?

Rob Keenan works for Keenan Media Llc

What is Rob Keenan's role at the current company?

Rob Keenan's current role is President, Keenan Media LLC.

What is Rob Keenan's email address?

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What is Rob Keenan's direct phone number?

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What schools did Rob Keenan attend?

Rob Keenan attended University Of Scranton.

What are some of Rob Keenan's interests?

Rob Keenan has interest in Science And Technology, Children, Arts And Culture, Education.

What skills is Rob Keenan known for?

Rob Keenan has skills like Content Development, Publishing, Content Management, New Media, Editorial, Content Strategy, Digital Media, Email Marketing, Social Media Marketing, Online Publishing, Advertising, Online Advertising.

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